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Dulzura

Fail

The top 5 brands take 100% of clicks, so Dulzura is a Fail.

Flapen Score
34
34 / 100
Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 48
Market size
$15K/yr91K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
93%top-5 click share · 4 brands · 35 sellers

Flapen Score

Dulzura against its category

The dotted line is the Beauty & Personal Care average. Past it, Dulzura is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dulzura market on Amazon at a glance

Shoppers on Amazon United States searched for Dulzura 91K times last year and spent an estimated $15K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
0.6%
Market size, estimated
$15Ka year
Top search term
dulzura paris corner41K searches a year

02 · Price

A sale here is worth $26.02.

Listings sell for $26.02 on average, from $2.13 to $39.53. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $26.02 that is $7K to $13K a year per listing.

Average price
$26.02inside the $15 to $100 sweet spot
Price range
$2.13–$39.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #1,031 within Women's. It carries 442 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
71%
Out of stock, average day
23.1%
Average rank
#1,031in Women's
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
442per listing
Listings tracked
7

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Dulzura products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 25%
  • Brand 34%
  • Brand 44%

Demand

Dulzura search demand

Weekly searches over the year. Pick a range.

5K4KSpike '26Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Dulzura search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dulzura paris corner41K/yr
  • dulzura17K/yr
  • dulzura perfume11K/yr
  • paris corner dulzura perfume6K/yr
  • dulzura borincana6K/yr
  • dulzura snacks4K/yr
  • dulzura paris corner perfume6K/yr

Reviews and returns

What reviews say buyers love and hate about Dulzura

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “Smell”
43%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Didnt like the scent”
A buyer, on “Smell”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dulzura questions

Answered from the same tracked data.