Is duke cannon shaving cream profitable to sell on Amazon United States?

The niche generates $2.2M/yr across 32 tracked products. 90-day search growth is +5.9%. Flapen's verdict: Launch it (57/100).

How competitive is the duke cannon shaving cream niche?

2 brands and 73 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in duke cannon shaving cream?

Top complaints mined from reviews: Smell, Lather, Value For Money. The return rate is 0.4%.

What does it cost to enter the duke cannon shaving cream niche?

Listings span $7.67–$30.01; the average listing price is $12.14 (sweet spot $15–$100). The average incumbent carries 11,338 reviews — the moat a new listing must climb.

duke cannon shaving cream

Launch it

A $2.2M/yr market growing +5.9% this quarter with returns at 0.4% — clears our launch bar.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible13.3%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$2.2M

$2.2M/yr · 1.4M searches

Price range

Good$7.67–$30.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$12.14

avg listing price — sweet spot $15–$100

Growth

Okay+5.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad11,337.88

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, duke cannon shaving cream is a $2.2M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 57/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

duke cannon shaving cream market data

Units sold / yr: 150K–200K; avg 4,000–5,000/product
Revenue / yr: $1.8M–$2.4M; units × avg price
Conversion rate: 13.3%
Avg BSR: #18
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 0.0%
Avg brand age: 82 months
Avg seller age: 136 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 87%

Open market

Cremo67%
Proraso33%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 41 weeks — +5.9% search growth over the last 90 days.

Open Trend

Top duke cannon shaving cream search terms

cremo497K/yr +3.6%4.3% conv.
cremo shaving cream310K/yr +9.9%20.5% conv.
proraso shaving cream157K/yr +10.9%15.8% conv.
proraso143K/yr +16.5%9.1% conv.
co bigelow47K/yr -15.8%0.0% conv.
cremo shave cream34K/yr +6.4%12.6% conv.
creamo cream shave cream28K/yr +8.9%20.5% conv.
proraso shaving cream for men20K/yr +13.2%13.9% conv.
creamo23K/yr +7.4%7.5% conv.
cremo travel size12K/yr +37.2%0.7% conv.

All search terms

Top duke cannon shaving cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cremo Sensitive Shave Cream Astonishingly Superior Ultra-Slick Shaving Cream for Men Fights Nicks Cuts and Razor Burn 6 Fl Oz

Cremo$7.864.5★24,522 rev

Cremo Original Shave Cream Astonishingly Superior Ultra-Slick Shaving Cream for Men Fights Nicks Cuts and Razor Burn 6 Fl Oz

Cremo$7.684.5★24,522 rev

Proraso Shaving Cream - Eucalyptus Oil & Menthol - Refreshing Shave Cream for All Beard Types - Premium Italian Shaving for Men - 5.2oz

Proraso$9.784.7★14,001 rev

Proraso Shaving Cream - Oatmeal & Green Tea - Nourishing & Gentle Formula Shave Cream for Sensitive Skin - Premium Italian Shaving for Men - 5.2oz

Proraso$9.814.4★5,289 rev

Cremo Shaving Cream Mens Astonishingly Superior Ultra-Slick Shaving Cream for Men Fights Nicks Cuts And Razor Burn 6 Fl Oz (2 Pack)

Cremo$14.694.6★10,553 rev

Newest

by launch date

Cremo Rich-Lathering Italian Bergamot Body Wash for Men 32 Fl Oz

Cremo$15.392,248 rev

1y ago

Cremo Rich-Lathering Palo Santo Body Wash for Men 32 Fl Oz

Cremo$15.472,248 rev

1y ago

Cremo Body Wash for Men Rich-Lathering Italian Bergamot 16 Fl Oz

Cremo$9.2613,151 rev

2y ago

Cremo White Jasmine Amber Skin Moisturizing Body Wash for Women Notes of White Jasmine Red Currant and Sweet Amber 16 Fl Oz

Cremo$9.613,686 rev

2y ago

Cremo Sensitive Shave Cream Astonishingly Superior Ultra-Slick Shaving Cream for Men Fights Nicks Cuts and Razor Burn 6 Fl Oz

Cremo$7.8624,522 rev

3y ago

What buyers say about duke cannon shaving cream

What buyers praise and complain about, mined from review topics.

What buyers love

Smell45%

“Fragrance is wonderful”

Quality-Overall8%

“Good care product”

Lather6%

“Good lather”

Value For Money6%

“Good for price”

Soft Feel4%

“My skin is so soft”

Cutting/Trimming4%

“Great shave”

Cleansing2%

“Clean rinse”

Durability2%

“have used it for years”

Moist/Dry1%

“impressive moisturizer”

Allergies1%

“no irritation”

What buyers complain about

Smell33%

“Bad smell”

Lather4%

“Produces no lather”

Value For Money4%

“Not worth the cost”

Quality-Overall4%

“Very bad quality control”

Durability3%

“it broke like it was nothing”

Leak-Proof3%

“Leaked all over”

Allergies3%

“I feel like my skin gets easily irritated”

Thickness2%

“It comes out of the tube quite thick”

Product Condition2%

“used looks like”

Motor Power2%

“Defective Pump”

Top return reasons

Smell39%

Motor Power13%

Leak-Proof11%

Advertised Vs Actual Product8%

Size-Overall3%

Functionality-Overall3%