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Duke Cannon Shaving Cream

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so Duke Cannon Shaving Cream is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$2.2M/yr1.4M searches / yr
90-day growth
+5.9%search demand this quarter
Competition
51%top-5 click share · 2 brands · 73 sellers

Flapen Score

Duke Cannon Shaving Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Duke Cannon Shaving Cream is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duke Cannon Shaving Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Duke Cannon Shaving Cream 1.4M times last year and spent an estimated $2.2M. All 2 brands take every click. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+5.9%
Conversion, latest week
13.3%
Market size, estimated
$2.2Ma year
Top search term
cremo497K searches a year

02 · Price

A sale here is worth $12.14.

Listings sell for $12.14 on average, from $7.67 to $30.01. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $12.14 that is $49K to $61K a year per listing.

Average price
$12.14under the $15 to $100 sweet spot
Price range
$7.67–$30.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
4,000–5,000
Revenue per listing a year
$49K–$61K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Men's. It carries 11,338 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Men's
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
11,338per listing
Listings tracked
32

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Duke Cannon Shaving Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 flat

Sellers

73

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 87%

Open market

0%

  • Brand 167%
  • Brand 233%
  • Open — no brand owns it (0%)

Demand

Duke Cannon Shaving Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.4× · 10 of 12 months tracked

Search terms

Top Duke Cannon Shaving Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cremo497K/yr
  • cremo shaving cream310K/yr
  • proraso shaving cream157K/yr
  • proraso143K/yr
  • co bigelow47K/yr
  • cremo shave cream34K/yr
  • creamo cream shave cream28K/yr
  • proraso shaving cream for men20K/yr
  • creamo23K/yr
  • cremo travel size12K/yr

Reviews and returns

What reviews say buyers love and hate about Duke Cannon Shaving Cream

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Smell”
33%of negative reviews mention “Smell”
0.4%of orders come back
“Bad smell”
A buyer, on “Smell”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Duke Cannon Shaving Cream questions

Answered from the same tracked data.