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51

duke cannon deodorant

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 53Growth 33Conversion 95Competition 12Returns 99Price range 79Avg price 76Brand share 0Review moat 78Quality gap 48

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible12.2%

search→purchase rate — share of searches ending in a sale

Price range

Great$9.04–$39.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great440.7

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$15.44

avg listing price — sweet spot $15–$100

Market size

Good$345K

$345K/yr · 184K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.0%

90-day search growth — must beat 0% to launch

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, duke cannon deodorant is a $345K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

duke cannon deodorant market data

Units sold / yr
25K–30K
avg 2,000–2,500/product
Revenue / yr
$386K–$463K
units × avg price
Conversion rate
12.2%
Avg BSR
#232
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
7.7%
Avg brand age
65 months
Avg seller age
131 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Duke Cannon Supply Co.100%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +6.0% search growth over the last 90 days.
5K3KPrime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top duke cannon deodorant search terms

  • duke cannon deodorant for men131K/yr
  • duke cannon deodorant40K/yr
  • duke cannon antiperspirant8K/yr
  • duke cannon antiperspirant deodorant4K/yr
  • duke cannon trench warfare deodorant857/yr
All search terms

Top duke cannon deodorant products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$35K20%$69K30%$104K40%$138K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about duke cannon deodorant

What buyers praise and complain about, mined from review topics.

What buyers love

Smell44%

“Smells Fresh”

Allergies6%

“no irritation”

Durability6%

“lasts all day”

Quality-Overall5%

“I really like the products, just wish they were more consistent and reliable”

Soft Feel4%

“goes on smooth”

Value For Money3%

“to me its definitely worth the money”

Adhesion/Stickiness3%

“No weird stickiness”

Moist/Dry2%

“dry feeling that helps maintain comfort throughout the day”

Advertised Vs Actual Product2%

“As advertised”

Ease Of Application1%

“It applies clear”

What buyers complain about

Smell15%

“Cheap, artificial fragrance”

Allergies8%

“Caused skin irritation”

Value For Money5%

“expensive”

Moist/Dry4%

“will definitely go on dry”

Durability4%

“Doesnt last”

Residue3%

“it will leave a residue if you care about that”

Adhesion/Stickiness2%

“This leaves your arm pit sticky inside”

Defective Material/Parts2%

“Broken product”

Stain Resistance2%

“Leaves HUGE white smudges if it happens to get on clothing”

Breathability2%

“these are not antiperspirants so that is important to note if you are prone to sweating”

Top return reasons

Smell47%
Advertised Vs Actual Product11%
Functionality-Overall9%
Product Condition5%
Leak-Proof3%
Durability2%
Defective Material/Parts2%
Adhesion/Stickiness2%
Skin Health1%
Ingredients-Overall1%

Common questions

Is duke cannon deodorant profitable to sell on Amazon United States?
The niche generates $345K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Worth a look (51/100).
How competitive is the duke cannon deodorant niche?
1 brands and 29 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in duke cannon deodorant?
Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.3%.
When does demand for duke cannon deodorant peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the duke cannon deodorant niche?
Listings span $9.04–$39.72; the average listing price is $15.44 (sweet spot $15–$100). The average incumbent carries 441 reviews — the moat a new listing must climb.