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Duke Cannon Deodorant

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 100% of clicks, so Duke Cannon Deodorant is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$345K/yr184K searches / yr
90-day growth
+6.0%search demand this quarter
Competition
85%top-5 click share · 1 brands · 29 sellers

Flapen Score

Duke Cannon Deodorant against its category

The dotted line is the Beauty & Personal Care average. Past it, Duke Cannon Deodorant is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duke Cannon Deodorant market on Amazon at a glance

Shoppers on Amazon United States searched for Duke Cannon Deodorant 184K times last year and spent an estimated $345K. One brand takes every click. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $345K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
12.2%
Market size, estimated
$345Ka year
Peak month
July1.3× the quietest month
Top search term
duke cannon deodorant for men131K searches a year

02 · Price

A sale here is worth $15.44.

Listings sell for $15.44 on average, from $9.04 to $39.72. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $15.44 that is $31K to $39K a year per listing.

Average price
$15.44inside the $15 to $100 sweet spot
Price range
$9.04–$39.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
$31K–$39K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #232 within Deodorants & Antiperspirants. It carries 441 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#232in Deodorants & Antiperspirants
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
441per listing
Listings tracked
10

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
65 months

Products

Top Duke Cannon Deodorant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Duke Cannon Deodorant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Duke Cannon Deodorant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duke cannon deodorant for men131K/yr
  • duke cannon deodorant40K/yr
  • duke cannon antiperspirant8K/yr
  • duke cannon antiperspirant deodorant4K/yr
  • duke cannon trench warfare deodorant857/yr

Reviews and returns

What reviews say buyers love and hate about Duke Cannon Deodorant

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Smell”
15%of negative reviews mention “Smell”
0.3%of orders come back
“Cheap, artificial fragrance”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Duke Cannon Deodorant questions

Answered from the same tracked data.