Duke Cannon Cologne

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $279K a year.

Searches, last 12 months

170K

Growth, 90 days vs prior 90

-7.5%

Conversion, latest week

7.4%

Market size, estimated

$279Ka year

Peak month

December2.8× the quietest month

Top search term

duke cannon cologne141K searches a year

Listings sell for $22.07 on average, from $10.05 to $45.25. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $22.07 that is $11K to $17K a year per listing.

Average price

$22.07inside the $15 to $100 sweet spot

Price range

$10.05–$45.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$11K–$17K

Returns

0.8%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #78 within Men's. It carries 1,350 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

3.6%

Average rank

#78in Men's

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

1,350per listing

Listings tracked

14

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

83 months