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Duke Cannon Beard Wash

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so Duke Cannon Beard Wash is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$361K/yr158K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
56%top-5 click share · 5 brands · 78 sellers

Flapen Score

Duke Cannon Beard Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Duke Cannon Beard Wash is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duke Cannon Beard Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Duke Cannon Beard Wash 158K times last year and spent an estimated $361K. All 5 brands take every click. Demand peaks in Apr–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 15.2% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $361K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
15.2%
Market size, estimated
$361Ka year
Peak month
December2.5× the quietest month
Top search term
duke cannon beard wash29K searches a year

02 · Price

A sale here is worth $15.00.

Listings sell for $15.00 on average, from $7.37 to $35.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $15.00 that is $8K to $11K a year per listing.

Average price
$15.00inside the $15 to $100 sweet spot
Price range
$7.37–$35.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$8K–$11K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #461 within Men's. It carries 1,599 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#461in Men's
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,599per listing
Listings tracked
24

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
80 months

Products

Top Duke Cannon Beard Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

78

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

0%

  • Brand 150%
  • Brand 240%
  • Brand 37%
  • Brand 41%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Duke Cannon Beard Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Duke Cannon Beard Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duke cannon beard wash29K/yr
  • beard guyz26K/yr
  • every man jack beard wash19K/yr
  • best damn beard wash14K/yr
  • everyman jack beard wash8K/yr
  • beard guyz beard butter7K/yr
  • duke cannon lotion9K/yr
  • beard guyz beard wash9K/yr
  • best damn beard and face lotion5K/yr
  • beard guys6K/yr

Reviews and returns

What reviews say buyers love and hate about Duke Cannon Beard Wash

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Smell”
17%of negative reviews mention “Smell”
0.4%of orders come back
“Overly strong scent”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Duke Cannon Beard Wash questions

Answered from the same tracked data.