duke cannon beard oil
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$22.13avg listing price — sweet spot $15–$100
Price range
Great$12.11–$30.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,184.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$86K$86K/yr · 33K searches
Growth
Bad-21.5%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, duke cannon beard oil is a $86K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
duke cannon beard oil market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $44K–$55K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 94 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Honest Amish41%
- 18.21 Man Made26%
- Duke Cannon Supply Co.19%
- Every Man Jack14%
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — -21.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top duke cannon beard oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Honest Amish - Classic Beard Oil - 2 Ounce
Honest Amish$12.114.5★31,258 rev
18.21 Man Made Hair Skin & Beard Oil for Men Sweet Tobacco Scent - Non-Greasy Conditioning Balm with Castor Seed Jojoba and Argan Oils - Premium Tattoo and Mustache Care Products 2oz
18.21 Man Made$25.454.5★1,110 rev
Duke Cannon Supply Co. Solid Cologne for Men Bourbon (Woodsy Charred Oak Barrel Scent) - Concentrated Balm Travel-Friendly Convenient Tin 1.5 oz
Duke Cannon Supply Co.$20.824.6★3,762 rev
Every Man Jack Beard Care Gift Set for Men Complete Grooming Kit with Beard Oil Balm Brush Dual-Sided Comb Trimming Scissors & Mustache Comb - Sandalwood Scent
Every Man Jack$30.134.8★608 rev
Newest
by launch dateEvery Man Jack Beard Care Gift Set for Men Complete Grooming Kit with Beard Oil Balm Brush Dual-Sided Comb Trimming Scissors & Mustache Comb - Sandalwood Scent
Every Man Jack$30.13608 rev
18.21 Man Made Hair Skin & Beard Oil for Men Sweet Tobacco Scent - Non-Greasy Conditioning Balm with Castor Seed Jojoba and Argan Oils - Premium Tattoo and Mustache Care Products 2oz
18.21 Man Made$25.451,110 rev
Honest Amish - Classic Beard Oil - 2 Ounce
Honest Amish$12.1131,258 rev
Duke Cannon Supply Co. Solid Cologne for Men Bourbon (Woodsy Charred Oak Barrel Scent) - Concentrated Balm Travel-Friendly Convenient Tin 1.5 oz
Duke Cannon Supply Co.$20.823,762 rev
Trending
90-day click momentumDuke Cannon Supply Co. Solid Cologne for Men Bourbon (Woodsy Charred Oak Barrel Scent) - Concentrated Balm Travel-Friendly Convenient Tin 1.5 oz
Duke Cannon Supply Co.$20.824.6★
Every Man Jack Beard Care Gift Set for Men Complete Grooming Kit with Beard Oil Balm Brush Dual-Sided Comb Trimming Scissors & Mustache Comb - Sandalwood Scent
Every Man Jack$30.134.8★
18.21 Man Made Hair Skin & Beard Oil for Men Sweet Tobacco Scent - Non-Greasy Conditioning Balm with Castor Seed Jojoba and Argan Oils - Premium Tattoo and Mustache Care Products 2oz
18.21 Man Made$25.454.5★
Honest Amish - Classic Beard Oil - 2 Ounce
Honest Amish$12.114.5★
What buyers say about duke cannon beard oil
What buyers praise and complain about, mined from review topics.What buyers love
“Natural Smelling Scents”
“Great Product from a Great Company”
“Keeps my beard soft all day too”
“doesnt feel overpriced”
“looks good to moisturize”
“Works as advertised”
“The perfect gift for my husband”
“Nice thicker oil”
“Excellent beard grooming kit”
“Easy to use”
What buyers complain about
“Weird Smell”
“not mine, very disappointed they lowered the quality of the applicator”
“Great oil, cheap container”
“expensive”
“He was geting really dry skin under his beard”
“My husband has had allergic reaction to some beard oils”
“Broke the first time being opened”
“doesnt have the ingredients on the bottle”
“Not effective for desired effect”
“1 star because this really should be advertised better on the packaging”
Top return reasons
Common questions
- Is duke cannon beard oil profitable to sell on Amazon United States?
- The niche generates $86K/yr across 4 tracked products. 90-day search growth is -21.5%. Flapen's verdict: Skip it (37/100).
- How competitive is the duke cannon beard oil niche?
- 4 brands and 19 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in duke cannon beard oil?
- Top complaints mined from reviews: Smell, Quality-Overall, Oily/Greasy. The return rate is 0.6%.
- When does demand for duke cannon beard oil peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the duke cannon beard oil niche?
- Listings span $12.11–$30.13; the average listing price is $22.13 (sweet spot $15–$100). The average incumbent carries 9,185 reviews — the moat a new listing must climb.