Duke Cannon Beard Balm
FailThe top 5 brands take 95% of clicks, so Duke Cannon Beard Balm is a Fail.
- Flapen Score
- 42 / 100Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 4842
- Market size
- $117K/yr62K searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 78%top-5 click share · 6 brands · 40 sellers
Flapen Score
Duke Cannon Beard Balm against its category
The dotted line is the Beauty & Personal Care average. Past it, Duke Cannon Beard Balm is stronger. Inside it, weaker.
Market
The Duke Cannon Beard Balm market on Amazon at a glance
Shoppers on Amazon United States searched for Duke Cannon Beard Balm 62K times last year and spent an estimated $117K. The top 5 brands take 95% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 11.1% of those searches ended in a purchase.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 11.1%
- Market size, estimated
- $117Ka year
- Top search term
- duke cannon beard balm35K searches a year
02 · Price
A sale here is worth $16.87.
Listings sell for $16.87 on average, from $9.47 to $35.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $16.87 that is $2K to $4K a year per listing.
- Average price
- $16.87inside the $15 to $100 sweet spot
- Price range
- $9.47–$35.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #37 within Men's. It carries 2,978 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #37in Men's
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 2,978per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Duke Cannon Beard Balm products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Viking Revolution Sandalwood Beard Balm - Beard Butter with Argan Oil Beard Softener for Men with Jojoba Oil - Beard Moisturizer for Men with Beeswax - Beard Wax for Men (2oz 1 Pack)
- Price
- $9.77
- Rating
- 4.5/5
- Reviews
- 13,406
- Age
- 8y ago

Duke Cannon Supply Co. Solid Cologne for Men Bourbon (Woodsy Charred Oak Barrel Scent) - Concentrated Balm Travel-Friendly Convenient Tin 1.5 oz
- Price
- $20.80
- Rating
- 4.6/5
- Reviews
- 3,764
- Age
- 15y ago

Grave Before Shave Cigar Blend Beard Balm (Cigar/Vanilla scent) (2 oz.)
- Price
- $13.46
- Rating
- 4.6/5
- Reviews
- 3,198
- Age
- 11y ago

Every Man Jack Beard Styling Balm - Light Sandalwood Scent - Moisturize Strengthen and Style Your Beard - Medium Hold - Made w/Naturally Derived Ingredients like Candelilla Wax and Shea Butter - 2oz
- Price
- $9.47
- Rating
- 4.5/5
- Reviews
- 975
- Age
- 8y ago

The Beard Club Biotin Beard Balm for Men - Beard Growth Shea Butter with Castor & Coconut Oil - Moisturizing Hydrating and Softening Cream - Amber Cedar Scent - 4 oz
- Price
- $12.92
- Rating
- 4.3/5
- Reviews
- 868
- Age
- 1y ago
Trending
estimated 90-day click momentum
Duke Cannon Ice Cold Cooling After Shave Balm for Men - 6 fl oz - Alcohol-Free Post-Shave Balm for Men - Made with Menthol & Shea Butter
- Price
- $9.76
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 5mo ago

Every Man Jack Beard Care Gift Set for Men Complete Grooming Kit with Beard Oil Balm Brush Dual-Sided Comb Trimming Scissors & Mustache Comb - Sandalwood Scent
- Price
- $30.22
- Rating
- 4.8/5
- Reviews
- 618
- Age
- 1y ago

Grave Before Shave Cigar Blend Beard Balm (Cigar/Vanilla scent) (2 oz.)
- Price
- $13.46
- Rating
- 4.6/5
- Reviews
- 3,198
- Age
- 11y ago

Every Man Jack Beard Styling Balm - Light Sandalwood Scent - Moisturize Strengthen and Style Your Beard - Medium Hold - Made w/Naturally Derived Ingredients like Candelilla Wax and Shea Butter - 2oz
- Price
- $9.47
- Rating
- 4.5/5
- Reviews
- 975
- Age
- 8y ago

Duke Cannon Supply Co. Solid Cologne for Men Bourbon (Woodsy Charred Oak Barrel Scent) - Concentrated Balm Travel-Friendly Convenient Tin 1.5 oz
- Price
- $20.80
- Rating
- 4.6/5
- Reviews
- 3,764
- Age
- 15y ago
Newest
by launch date
Duke Cannon Ice Cold Cooling After Shave Balm for Men - 6 fl oz - Alcohol-Free Post-Shave Balm for Men - Made with Menthol & Shea Butter
- Price
- $9.76
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 5mo ago

Beard Balm for Men 2oz Sandalwood & 2oz Citrus Scent w/Jojoba Oil & Shea Butter Styling Cream for Men Moisturizer & Softener Beard Care Leave in Conditioner (2 Pack) (Balm)
- Price
- $9.65
- Rating
- 4.5/5
- Reviews
- 1,554
- Age
- 1y ago

The Beard Club Biotin Beard Balm for Men - Beard Growth Shea Butter with Castor & Coconut Oil - Moisturizing Hydrating and Softening Cream - Amber Cedar Scent - 4 oz
- Price
- $12.92
- Rating
- 4.3/5
- Reviews
- 868
- Age
- 1y ago

Every Man Jack Beard Care Gift Set for Men Complete Grooming Kit with Beard Oil Balm Brush Dual-Sided Comb Trimming Scissors & Mustache Comb - Sandalwood Scent
- Price
- $30.22
- Rating
- 4.8/5
- Reviews
- 618
- Age
- 1y ago

Every Man Jack Beard Essentials Gift Set for Men Complete Routine with 5 Full-Size Essentials Sandalwood Scent - Beard & Face Wash Lotion Oil Butter & Comb
- Price
- $35.75
- Rating
- 4.8/5
- Reviews
- 2,256
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
40
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
0%
- Viking Revolution27%
- Every Man Jack23%
- Duke Cannon Supply Co.22%
- Grave Before Shave13%
- The Beard Club10%
- GROW ALPHA BEARD5%
- Open — no brand owns it (0%)
Demand
Duke Cannon Beard Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 5.6× · 8 of 12 months tracked
Search terms
Top Duke Cannon Beard Balm search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- duke cannon beard balm35K/yr
- duke cannon beard11K/yr
- best damn beard balm8K/yr
- big bourbon beard balm5K/yr
- beard balm duke cannon3K/yr
Reviews and returns
What reviews say buyers love and hate about Duke Cannon Beard Balm
We read the reviews and the return reasons for every product selling here.
“No smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Duke Cannon Beard Balm questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









