duke cannon beard balm
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.87avg listing price — sweet spot $15–$100
Price range
Great$9.47–$35.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,977.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$117K$117K/yr · 62K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, duke cannon beard balm is a $117K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
duke cannon beard balm market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $51K–$67K
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.3%
- Avg brand age
- 80 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
40
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Viking Revolution27%
- Every Man Jack23%
- Duke Cannon Supply Co.22%
- Grave Before Shave13%
- The Beard Club10%
- GROW ALPHA BEARD5%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 32 weeks — -18.1% search growth over the last 90 days.Top duke cannon beard balm search terms
- duke cannon beard balm35K/yr
- duke cannon beard11K/yr
- best damn beard balm8K/yr
- big bourbon beard balm5K/yr
- beard balm duke cannon3K/yr
Top duke cannon beard balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Viking Revolution Sandalwood Beard Balm - Beard Butter with Argan Oil Beard Softener for Men with Jojoba Oil - Beard Moisturizer for Men with Beeswax - Beard Wax for Men (2oz 1 Pack)
Viking Revolution$9.774.5★13,406 rev
Duke Cannon Supply Co. Solid Cologne for Men Bourbon (Woodsy Charred Oak Barrel Scent) - Concentrated Balm Travel-Friendly Convenient Tin 1.5 oz
Duke Cannon Supply Co.$20.804.6★3,764 rev
Grave Before Shave Cigar Blend Beard Balm (Cigar/Vanilla scent) (2 oz.)
Grave Before Shave$13.464.6★3,198 rev
Every Man Jack Beard Styling Balm - Light Sandalwood Scent - Moisturize Strengthen and Style Your Beard - Medium Hold - Made w/Naturally Derived Ingredients like Candelilla Wax and Shea Butter - 2oz
Every Man Jack$9.474.5★975 rev
The Beard Club Biotin Beard Balm for Men - Beard Growth Shea Butter with Castor & Coconut Oil - Moisturizing Hydrating and Softening Cream - Amber Cedar Scent - 4 oz
The Beard Club$12.924.3★868 rev
Newest
by launch date
Duke Cannon Ice Cold Cooling After Shave Balm for Men - 6 fl oz - Alcohol-Free Post-Shave Balm for Men - Made with Menthol & Shea Butter
Duke Cannon Supply Co.$9.76160 rev
Beard Balm for Men 2oz Sandalwood & 2oz Citrus Scent w/Jojoba Oil & Shea Butter Styling Cream for Men Moisturizer & Softener Beard Care Leave in Conditioner (2 Pack) (Balm)
GROW ALPHA BEARD$9.651,554 rev
The Beard Club Biotin Beard Balm for Men - Beard Growth Shea Butter with Castor & Coconut Oil - Moisturizing Hydrating and Softening Cream - Amber Cedar Scent - 4 oz
The Beard Club$12.92868 rev
Every Man Jack Beard Care Gift Set for Men Complete Grooming Kit with Beard Oil Balm Brush Dual-Sided Comb Trimming Scissors & Mustache Comb - Sandalwood Scent
Every Man Jack$30.22618 rev
Every Man Jack Beard Essentials Gift Set for Men Complete Routine with 5 Full-Size Essentials Sandalwood Scent - Beard & Face Wash Lotion Oil Butter & Comb
Every Man Jack$35.752,256 rev
Trending
90-day click momentumDuke Cannon Ice Cold Cooling After Shave Balm for Men - 6 fl oz - Alcohol-Free Post-Shave Balm for Men - Made with Menthol & Shea Butter
Duke Cannon Supply Co.$9.764.6★
Every Man Jack Beard Care Gift Set for Men Complete Grooming Kit with Beard Oil Balm Brush Dual-Sided Comb Trimming Scissors & Mustache Comb - Sandalwood Scent
Every Man Jack$30.224.8★
Grave Before Shave Cigar Blend Beard Balm (Cigar/Vanilla scent) (2 oz.)
Grave Before Shave$13.464.6★
Every Man Jack Beard Styling Balm - Light Sandalwood Scent - Moisturize Strengthen and Style Your Beard - Medium Hold - Made w/Naturally Derived Ingredients like Candelilla Wax and Shea Butter - 2oz
Every Man Jack$9.474.5★
Duke Cannon Supply Co. Solid Cologne for Men Bourbon (Woodsy Charred Oak Barrel Scent) - Concentrated Balm Travel-Friendly Convenient Tin 1.5 oz
Duke Cannon Supply Co.$20.804.6★
What buyers say about duke cannon beard balm
What buyers praise and complain about, mined from review topics.What buyers love
“Good scent”
“Great product to”
“Soft and comfortable”
“Good value”
“The moisturizing is good”
“It works as it should”
“its definitely a good gift”
“it makes your beard feel nice and soft and much easier to shape/comb”
“its good for softening”
“Easy to use”
What buyers complain about
“No smell”
“Even then it wasn't easy”
“Comb doesnt work:”
“expensive”
“Not Thick”
“Cheap quality and watered down”
“It showed me the additives in the product”
“Not seeing any improvement”
“It is very poorly designed”
“my beard still felt like it had been smeared with adhesive”
Top return reasons
Common questions
- Is duke cannon beard balm profitable to sell on Amazon United States?
- The niche generates $117K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the duke cannon beard balm niche?
- 6 brands and 40 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in duke cannon beard balm?
- Top complaints mined from reviews: Smell, Ease Of Use, Functionality-Overall. The return rate is 0.7%.
- What does it cost to enter the duke cannon beard balm niche?
- Listings span $9.47–$35.75; the average listing price is $16.87 (sweet spot $15–$100). The average incumbent carries 2,978 reviews — the moat a new listing must climb.