Is duke cannon after shave balm profitable to sell on Amazon United States?

The niche generates $89K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.6%. Flapen's verdict: Skip it (40/100).

How competitive is the duke cannon after shave balm niche?

5 brands and 42 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in duke cannon after shave balm?

Top complaints mined from reviews: Smell, Ease Of Use, Thickness. The return rate is 0.2%.

When does demand for duke cannon after shave balm peak?

Demand peaks in Jun–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the duke cannon after shave balm niche?

Listings span $6.44–$29.03; the average listing price is $12.19 (sweet spot $15–$100). The average incumbent carries 3,793 reviews — the moat a new listing must climb.

duke cannon after shave balm

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.44–$29.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.19

avg listing price — sweet spot $15–$100

Growth

Okay+16.6%

90-day search growth — must beat 0% to launch

Review moat

Okay3,792.6

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$89K

$89K/yr · 81K searches

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, duke cannon after shave balm is a $89K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Dec. Verdict: Skip it — 40/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

duke cannon after shave balm market data

Units sold / yr: 10K–13K; avg 1,000–1,250/product
Revenue / yr: $122K–$152K; units × avg price
Conversion rate: 9.0%
Avg BSR: #30
Page quality: 0%
Prime: 80%
Sponsored: 50%
Out of stock: 8.5%
Avg brand age: 100 months
Avg seller age: 159 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Duke Cannon Supply Co.55%
Cremo25%
Generic14%
Bevel3%
NIVEA3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.6% search growth over the last 90 days.

Peak months: Jun, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top duke cannon after shave balm search terms

cremo after shave18K/yr +33.4%5.2% conv.
duke cannon after shave balm25K/yr -27.4%17.7% conv.
cremo post shave balm11K/yr +126.0%5.3% conv.
cremo after shave balm9K/yr +85.5%5.4% conv.
duke cannon aftershave6K/yr +22.1%16.3% conv.
cremo aftershave4K/yr +65.0%3.6% conv.
duke cannon after shave6K/yr -56.2%14.7% conv.
duke cannon after shave balm ice cold2K/yr -4.9%21.9% conv.

All search terms

Top duke cannon after shave balm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Duke Cannon Ice Cold Cooling After Shave Balm for Men - 6 fl oz - Alcohol-Free Post-Shave Balm for Men - Made with Menthol & Shea Butter

Duke Cannon Supply Co.$9.764.6★160 rev

Cremo Cooling Formula Post Shave Balm Soothes Cools And Protects Skin From Shaving Irritation Dryness and Razor Burn 4 Oz

Cremo$7.824.5★6,952 rev

NEW - Ca nnon After Shave Balm - Cooling Alcohol-Free Balm with Menthol for Men 6 oz (pack of 1)

Generic$15.475.0★5 rev

Cremo Sensitive Post Shave Balm Soothes And Protects Skin From Shaving Irritation Dryness and Razor Burn 4 Fluid Ounces

Cremo$9.334.3★512 rev

Duke Cannon Cooling After-Shave Balm for Men 3-Pack 1.5 oz Each Alcohol-Free Menthol Cooling Sensation Hydrating with Aloe & Shea Butter Soothes Razor Burn

Duke Cannon Supply Co.$29.034.4★33 rev

Newest

by launch date

Duke Cannon Ice Cold Cooling After Shave Balm for Men - 6 fl oz - Alcohol-Free Post-Shave Balm for Men - Made with Menthol & Shea Butter

Duke Cannon Supply Co.$9.76160 rev

5mo ago

Duke Cannon After Shave Balm for Men Travel Size 1.5 oz Soothing Post Shave Lotion for Razor Burn & Sensitive Skin

Duke Cannon Supply Co.$6.44160 rev

5mo ago

Duke Cannon Cooling After-Shave Balm for Men 3-Pack 1.5 oz Each Alcohol-Free Menthol Cooling Sensation Hydrating with Aloe & Shea Butter Soothes Razor Burn

Duke Cannon Supply Co.$29.0333 rev

1y ago

NEW - Ca nnon After Shave Balm - Cooling Alcohol-Free Balm with Menthol for Men 6 oz (pack of 1)

Generic$15.475 rev

1y ago

Cremo Sensitive Post Shave Balm Soothes And Protects Skin From Shaving Irritation Dryness and Razor Burn 4 Fluid Ounces

Cremo$9.33512 rev

3y ago

What buyers say about duke cannon after shave balm

What buyers praise and complain about, mined from review topics.

What buyers love

Smell25%

“Unique Scent”

Quality-Overall11%

“Great product from a reliable brand”

Soft Feel9%

“makes it feel so smooth”

Moist/Dry5%

“for moisturizing as well as soothing”

Suitability Dry Skin5%

“it is really helping with the dry skin I get in winter”

Allergies5%

“reduces skin irritation”

Suitability Combination Skin4%

“Good for sensitive skin”

Advertised Vs Actual Product4%

“As described”

Value For Money3%

“It is affordable”

Absorbency3%

“absorbs well”

What buyers complain about

Smell14%

“dislikable scent”

Ease Of Use5%

“Really need to squeeze hard”

Thickness5%

“Not Thick”

Advertised Vs Actual Product4%

“It doesnt look the same”

Allergies4%

“irritation it became”

Value For Money4%

“not economical, i. e., it is more than twice the price per ounce of the six-ounce tube”

Ingredients-Overall3%

“It showed me the additives in the product”

Oily/Greasy3%

“A bit greasy feeling”

Size-Overall2%

“in a larger size”

Heating2%

“Nothing cooling about this product”

Top return reasons

Smell38%

Advertised Vs Actual Product15%

Color6%

Size-Overall6%

Leak-Proof4%