dual eyeshadow stick
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great308.3avg incumbent reviews — the moat a new listing must climb
Growth
Good+37.1%90-day search growth — must beat 0% to launch
Avg price
Okay$10.92avg listing price — sweet spot $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$8.94–$16.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad$21K$21K/yr · 60K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dual eyeshadow stick is a $21K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
dual eyeshadow stick market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $22K–$27K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #297
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 100%
- Out of stock
- 9.3%
- Avg brand age
- 34 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
7
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- MooGlamor56%
- Ylapagne26%
- ZAIDOC9%
- LOKFAR5%
- RED-SHYN2%
- LANGMANNI2%
Top dual eyeshadow stick search terms
- dual eyeshadow stick16K/yr
- dual color eyeshadow stick8K/yr
- mooglamor matte two color eyeshadow6K/yr
- two color eyeshadow stick9K/yr
- dragon ranee eye shadow stick4K/yr
- 2 color eyeshadow stick8K/yr
- two tone eyeshadow stick5K/yr
- moo glamor matte two color eyeshadow3K/yr
Top dual eyeshadow stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MooGlamor 6 Pcs Glitter Eye Shadow Stick Shimmer Eye Shadow Set with Two-Color Gradient and Waterproof Eyeshadow Pen for Long Lasting Eye Makeup Gift
MooGlamor$13.854.0★270 rev
Ylapagne 6 Color Eyeshadow Stick Set Portable Two Tone Eyeshadow Gradient Stick Glitter Gradient Eye shadow Waterproof Eye shadow Pen for Eye Make Up Tool (3 PCS) (BROWN)
Ylapagne$9.523.9★150 rev
Ylapagne 6 Color Eyeshadow Stick Set Portable Two Tone Eyeshadow Gradient Stick Glitter Gradient Eye shadow Waterproof Eye shadow Pen for Eye Make Up Tool (3 PCS) (PINK)
Ylapagne$10.243.9★150 rev
MooGlamor 6 Pcs Shimmer Eye Shadow Stick Glitter Eye Shadow with Two-Color Gradient and Waterproof Eyeshadow Pen for Long Lasting Eye Makeup
MooGlamor$9.204.6★3 rev
ZAIDOC 3 Color Eyeshadow Stick in Set of 6 Long Lasting & Waterproof Creamy Eye Shadow with Vitamin E Makeup for Day & Night Look 1.13 Oz
ZAIDOC$16.533.7★205 rev
Newest
by launch date
6 Color Eyeshadow Stick Set with Brush 3Pcs Portable Two Tone Eyeshadow Gradient Stick Glitter Gradient Waterproof Eye shadow Pen Long-lasting Wear Smooth Texture for Eye Make Up Tool (Pink)
RED-SHYN$8.947 rev
MooGlamor 6 Pcs Glitter Eye Shadow Stick Shimmer Eye Shadow Set with Two-Color Gradient and Waterproof Eyeshadow Pen for Long Lasting Eye Makeup Gift
MooGlamor$13.85270 rev
ZAIDOC 3 Color Eyeshadow Stick in Set of 6 Long Lasting & Waterproof Creamy Eye Shadow with Vitamin E Makeup for Day & Night Look 1.13 Oz
ZAIDOC$16.53205 rev
MooGlamor 6 Pcs Shimmer Eye Shadow Stick Glitter Eye Shadow with Two-Color Gradient and Waterproof Eyeshadow Pen for Long Lasting Eye Makeup
MooGlamor$9.203 rev
MooGlamor 6 Pcs Glitter Eyeshadow Two-Color Gradient Eyeshadows Set with Highly Pigmented and 12 Colors Eye Shadow Stick for Women Eye Makeup
MooGlamor$10.1418 rev
Trending
90-day click momentumMooGlamor 6 Pcs Shimmer Eye Shadow Stick Glitter Eye Shadow with Two-Color Gradient and Waterproof Eyeshadow Pen for Long Lasting Eye Makeup
MooGlamor$9.204.6★
ZAIDOC 3 Color Eyeshadow Stick in Set of 6 Long Lasting & Waterproof Creamy Eye Shadow with Vitamin E Makeup for Day & Night Look 1.13 Oz
ZAIDOC$16.533.7★
6 Color Eyeshadow Stick Set with Brush 3Pcs Portable Two Tone Eyeshadow Gradient Stick Glitter Gradient Waterproof Eye shadow Pen Long-lasting Wear Smooth Texture for Eye Make Up Tool (Pink)
RED-SHYN$8.944.1★
Ylapagne 6 Color Eyeshadow Stick Set Portable Two Tone Eyeshadow Gradient Stick Glitter Gradient Eye shadow Waterproof Eye shadow Pen for Eye Make Up Tool (3 PCS) (BROWN)
Ylapagne$9.523.9★
MooGlamor 6 Pcs Glitter Eye Shadow Stick Shimmer Eye Shadow Set with Two-Color Gradient and Waterproof Eyeshadow Pen for Long Lasting Eye Makeup Gift
MooGlamor$13.854.0★
What buyers say about dual eyeshadow stick
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful shades”
“Ease of use”
“Great product great company”
“Easy to apply”
“its very affordable”
“Creamy goes on nice”
“It stays on all day”
“Just as advertised”
“Shiny and I love them”
“The texture is creamy”
What buyers complain about
“Bland color”
“Not as described”
“Did not work very well”
“Not good quality”
“Hard to remove”
“Not worth it”
“creases easily”
“they break easily”
“Hard to apply”
“no sparkle”
Top return reasons
Common questions
- Is dual eyeshadow stick profitable to sell on Amazon United States?
- The niche generates $21K/yr across 10 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +37.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the dual eyeshadow stick niche?
- 6 brands and 7 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in dual eyeshadow stick?
- Top complaints mined from reviews: Color, Advertised Vs Actual Product, Functionality-Overall. The return rate is 1.3%.
- What does it cost to enter the dual eyeshadow stick niche?
- Listings span $8.94–$16.53; the average listing price is $10.92 (sweet spot $15–$100). The average incumbent carries 308 reviews — the moat a new listing must climb.