Is drybar shampoo profitable to sell on Amazon United States?

The niche generates $47K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (45/100).

How competitive is the drybar shampoo niche?

1 brands and 3 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in drybar shampoo?

Top complaints mined from reviews: Value For Money, Smell, Oily/Greasy. The return rate is 0.6%.

When does demand for drybar shampoo peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the drybar shampoo niche?

Listings span $10.46–$36.64; the average listing price is $24.35 (sweet spot $15–$100). The average incumbent carries 400 reviews — the moat a new listing must climb.

drybar shampoo

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.35

avg listing price — sweet spot $15–$100

Price range

Great$10.46–$36.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great399.67

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-3.2%

90-day search growth — must beat 0% to launch

Market size

Bad$47K

$47K/yr · 31K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, drybar shampoo is a $47K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

drybar shampoo market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $49K–$61K; units × avg price
Conversion rate: 6.2%
Avg BSR: #1,593
Page quality: 0%
Prime: 100%
Sponsored: 47%
Out of stock: 6.7%
Avg brand age: 70 months
Avg seller age: 139 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Drybar100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top drybar shampoo search terms

drybar shampoo12K/yr +8.4%4.2% conv.
dry bar shampoo and conditioner7K/yr -4.3%10.2% conv.
dry bar shampoo7K/yr +1.6%9.0% conv.
drybar shampoo and conditioner4K/yr -37.0%6.6% conv.
dry bar shampoo for women1K/yr +8.7%6.0% conv.

All search terms

Top drybar shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Drybar Liquid Glass Smoothing Shampoo 8.5 oz

Drybar$28.124.4★796 rev

Drybar Liquid Glass Smoothing Conditioner 8.5 oz

Drybar$28.314.5★771 rev

Drybar Blowout Defense Strengthen & Extend Shampoo 8.5 oz

Drybar$25.664.6★92 rev

Drybar On The Rocks Clarifying Charcoal Shampoo

Drybar$26.284.5★247 rev

Drybar Glossy Gang On-the-Go Kit

Drybar$36.644.2★181 rev

Newest

by launch date

Drybar Detox Reset Revive & Restore Clarifying Shampoo 8.5 oz

Drybar$33.9823 rev

3mo ago

Drybar Detox Reset Revive & Restore Pre-Shampoo Cleanser 6 oz

Drybar$35.8225 rev

3mo ago

Drybar Blowout Defense Strengthen & Extend Shampoo 3 oz

Drybar$12.2592 rev

10mo ago

Drybar Blowout Defense Strengthen & Extend Shampoo 8.5 oz

Drybar$25.6692 rev

1y ago

Drybar Blowout Defense Strengthen & Extend Conditioner 8.5 oz

Drybar$25.51105 rev

1y ago

What buyers say about drybar shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Smell29%

“It actually has a wonderful floral scent to it”

Cleansing14%

“Cleans really well”

Moist/Dry8%

“was moisturizing”

Quality-Overall6%

“high quality shampoo”

Soft Feel3%

“your hair has that soft”

Ease Of Use3%

“Super convenient for busy mornings”

Ease Of Cleaning3%

“Well this stuff cleans well”

Ease Of Application2%

“Application was easy and even”

Suitability Colored Hair2%

“Fabulous, loved it, even worked on my dark hair”

Value For Money2%

“worth every penny”

What buyers complain about

Value For Money11%

“Not a good value”

Smell8%

“mild smell to it”

Oily/Greasy6%

“made my hair very oily”

Ease Of Use6%

“cannot use”

Functionality-Overall5%

“Doesn't work as good as it used too”

Hair Related4%

“I haven't found it to be a complete game-changer for my hair texture”

Thickness2%

“The formula is very thick”

Suitability Short Hair2%

“Dont really do much for my thin hair”

Product Condition2%

“It doesnt look like a new product”

Suitability Long Hair2%

“Did ok did not work as well as lange glass hair”

Top return reasons

Moist/Dry14%

Size-Overall14%

Smell13%

Suitability Short Hair12%

Product Condition9%

Functionality-Overall9%

Value For Money9%

Advertised Vs Actual Product7%

Suitability Straight Hair2%

Ease Of Cleaning1%

Common questions

Is drybar shampoo profitable to sell on Amazon United States?: The niche generates $47K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (45/100).
How competitive is the drybar shampoo niche?: 1 brands and 3 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in drybar shampoo?: Top complaints mined from reviews: Value For Money, Smell, Oily/Greasy. The return rate is 0.6%.
When does demand for drybar shampoo peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the drybar shampoo niche?: Listings span $10.46–$36.64; the average listing price is $24.35 (sweet spot $15–$100). The average incumbent carries 400 reviews — the moat a new listing must climb.