Drybar Shampoo

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months

31K

Growth, 90 days vs prior 90

-3.2%

Conversion, latest week

6.2%

Market size, estimated

$47Ka year

Peak month

December1.5× the quietest month

Top search term

drybar shampoo12K searches a year

Listings sell for $24.35 on average, from $10.46 to $36.64. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $24.35 that is $2K to $6K a year per listing.

Average price

$24.35inside the $15 to $100 sweet spot

Price range

$10.46–$36.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

0.6%of orders · Amazon United States median 2.1%

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #1,593 within Conditioners. It carries 400 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

100%

Out of stock, average day

6.7%

Average rank

#1,593in Conditioners

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

400per listing

Listings tracked

15

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

70 months