drybar liquid glass
Worth a lookShows a sweet-spot price point ($28.72 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Avg price
Incredible$28.72avg listing price — sweet spot $15–$100
Price range
Incredible$15.20–$36.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Growth
Great+67.8%90-day search growth — must beat 0% to launch
Review moat
Good733.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$161K$161K/yr · 50K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, drybar liquid glass is a $161K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
drybar liquid glass market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- $144K–$172K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #608
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 1.7%
- Avg brand age
- 56 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Drybar100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +67.8% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 2.1×
Top drybar liquid glass search terms
- liquid glass hair6K/yr
- drybar liquid glass14K/yr
- liquid glass drybar9K/yr
- dry bar liquid glass12K/yr
- liquid glass hair products7K/yr
- drybar liquid glass miracle smoothing sealant1K/yr
- drybar liquid glass instant glossing rinse423/yr
Top drybar liquid glass products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Drybar Liquid Glass Miracle Smoothing Sealant for Fine-Medium Hair 6.4 oz
Drybar$31.034.4★1,298 rev
Drybar Liquid Glass Instant Glossing Rinse 8 oz
Drybar$30.994.3★125 rev
Drybar Liquid Glass High-Gloss Finishing Serum 2.3 oz
Drybar$27.624.3★164 rev
Drybar Liquid Glass Miracle Smoothing Sealant for Fine-Medium Hair 2 oz
Drybar$15.204.4★1,298 rev
Drybar Liquid Glass Moisture-Rich Miracle Smoothing Sealant for Coarse Hair
Drybar$31.254.4★1,298 rev
Newest
by launch dateDrybar Liquid Glass Miracle Smoothing Sealant for Fine-Medium Hair 2 oz
Drybar$15.201,298 rev
Drybar Liquid Glass High-Gloss Finishing Serum 2.3 oz
Drybar$27.62164 rev
Drybar Liquid Glass Instant Glossing Rinse 8 oz
Drybar$30.99125 rev
Drybar Liquid Glass Moisture-Rich Miracle Smoothing Sealant for Coarse Hair
Drybar$31.251,298 rev
Drybar Glossy Gang On-the-Go Kit
Drybar$36.64181 rev
Trending
90-day click momentumDrybar Liquid Glass Miracle Smoothing Sealant for Fine-Medium Hair 6.4 oz
Drybar$31.034.4★
Drybar Liquid Glass High-Gloss Finishing Serum 2.3 oz
Drybar$27.624.3★
Drybar Liquid Glass Miracle Smoothing Sealant for Fine-Medium Hair 2 oz
Drybar$15.204.4★
Drybar Liquid Glass Moisture-Rich Miracle Smoothing Sealant for Coarse Hair
Drybar$31.254.4★
Drybar Glossy Gang On-the-Go Kit
Drybar$36.644.2★
What buyers say about drybar liquid glass
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Smells great”
“Makes my hair so soft and shiny”
“if you have coarse hair this is a MUST”
“Works and lasts”
“It is not heavy”
“A damage preventer”
“This has been a game changer in my hair routine”
“Easy to use”
“Excellent heat protectant shine spray I use it before blow drying heat styling smells great works great”
What buyers complain about
“not worth the money at all”
“Doesnt work at all”
“Ineffective, no remarkable scent, to expensive, not worth the money at all”
“Save your money if you have thick or wavy hair”
“this weighs it down greatly”
“Oily”
“Even saturating the hair with it is useless”
“the print on the bottles is so small you need a magnifying mirror to read anything it says”
“Its very hard to get out of the bottle”
Top return reasons
Common questions
- Is drybar liquid glass profitable to sell on Amazon United States?
- The niche generates $161K/yr across 7 tracked products. 90-day search growth is +67.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the drybar liquid glass niche?
- 1 brands and 3 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in drybar liquid glass?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Smell. The return rate is 1.6%.
- When does demand for drybar liquid glass peak?
- Demand peaks in May; the busiest month runs 2.1× the quietest.
- What does it cost to enter the drybar liquid glass niche?
- Listings span $15.20–$36.64; the average listing price is $28.72 (sweet spot $15–$100). The average incumbent carries 734 reviews — the moat a new listing must climb.