Drybar Liquid Glass

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +67.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months

50K

Growth, 90 days vs prior 90

+67.8%

Conversion, latest week

11.3%

Market size, estimated

$161Ka year

Peak month

May2.1× the quietest month

Top search term

liquid glass hair6K searches a year

Listings sell for $28.72 on average, from $15.20 to $36.64. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $28.72 that is $14K to $22K a year per listing.

Average price

$28.72inside the $15 to $100 sweet spot

Price range

$15.20–$36.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

500–750

Revenue per listing a year

$14K–$22K

Returns

1.6%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #608 within Hair Sprays. It carries 734 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#608in Hair Sprays

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

734per listing

Listings tracked

7

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

56 months