Drybar Hot Rollers

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -38.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $301K a year.

Searches, last 12 months

132K

Growth, 90 days vs prior 90

-38.7%

Conversion, latest week

8.0%

Market size, estimated

$301Ka year

Peak month

December3.2× the quietest month

Top search term

kitsch volumizing roller clips12K searches a year

Listings sell for $28.47 on average, from $5.61 to $128.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $28.47 that is $7K to $14K a year per listing.

Average price

$28.47inside the $15 to $100 sweet spot

Price range

$5.61–$128.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$7K–$14K

Returns

3.1%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #253 within Hair Rollers. It carries 3,298 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#253in Hair Rollers

Average rating

3.90 starsAmazon United States average 4.42 stars

Average reviews

3,298per listing

Listings tracked

20

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months