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Drybar Hairspray

Fail

The top 5 brands take 100% of clicks, so Drybar Hairspray is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$25K/yr20K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
94%top-5 click share · 1 brands · 2 sellers

Flapen Score

Drybar Hairspray against its category

The dotted line is the Beauty & Personal Care average. Past it, Drybar Hairspray is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drybar Hairspray market on Amazon at a glance

Shoppers on Amazon United States searched for Drybar Hairspray 20K times last year and spent an estimated $25K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
4.9%
Market size, estimated
$25Ka year
Peak month
December1.7× the quietest month
Top search term
drybar hairspray12K searches a year

02 · Price

A sale here is worth $26.00.

Listings sell for $26.00 on average, from $14.50 to $30.20. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $26.00 that is $3K to $7K a year per listing.

Average price
$26.00inside the $15 to $100 sweet spot
Price range
$14.50–$30.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #310 within Hair Sprays. It carries 1,089 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#310in Hair Sprays
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,089per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 133 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
133 months

Products

Top Drybar Hairspray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Drybar Hairspray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Drybar Hairspray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drybar hairspray12K/yr
  • drybar hair spray5K/yr
  • drybar money maker hairspray991/yr
  • money maker hairspray2K/yr
  • dry bar hair spray for women332/yr

Reviews and returns

What reviews say buyers love and hate about Drybar Hairspray

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Smell”
35%of negative reviews mention “Smell”
0.1%of orders come back
“Smell is a lot”
A buyer, on “Smell”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Drybar Hairspray questions

Answered from the same tracked data.