Drybar Dry Shampoo

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.

Searches, last 12 months

165K

Growth, 90 days vs prior 90

-8.9%

Conversion, latest week

10.9%

Market size, estimated

$196Ka year

Peak month

December2.4× the quietest month

Top search term

eva nyc dry shampoo65K searches a year

Listings sell for $10.94 on average, from $6.72 to $18.28. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $10.94 that is $22K to $27K a year per listing.

Average price

$10.94under the $15 to $100 sweet spot

Price range

$6.72–$18.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

2,000–2,500

Revenue per listing a year

$22K–$27K

Returns

0.2%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #130 within Dry Shampoos. It carries 1,177 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

90%

Out of stock, average day

0.0%

Average rank

#130in Dry Shampoos

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

1,177per listing

Listings tracked

10

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months