drybar dry shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,177.4avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.94avg listing price — sweet spot $15–$100
Market size
Okay$196K$196K/yr · 165K searches
Price range
Okay$6.72–$18.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, drybar dry shampoo is a $196K/yr Amazon United States market (165K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
drybar dry shampoo market data
- Units sold / yr
- 20K–25K
- avg 2,000–2,500/product
- Revenue / yr
- $219K–$274K
- units × avg price
- Conversion rate
- 10.9%
- Avg BSR
- #130
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 40%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- EVA·NYC66%
- Hairitage26%
- MONDAY HAIRCARE5%
- Kitsch2%
- Garnier2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.4×
Top drybar dry shampoo search terms
- eva nyc dry shampoo65K/yr
- hairitage dry shampoo25K/yr
- invisible dry shampoo16K/yr
- clear dry shampoo15K/yr
- heritage dry shampoo10K/yr
- dry shampoo eva nyc8K/yr
- dry shampoo clear5K/yr
- garnier dry shampoo5K/yr
- eva dry shampoo3K/yr
- garnier fructis dry shampoo4K/yr
Top drybar dry shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eva NYC Invisible Dry Shampoo Spray - Oil-Absorbing Removes Odor & No White Cast - Freshen Up Dry Shampoo For Women - For Light Dark + Oily Hair - Warm Vanilla Scent - 5.3 oz
EVA·NYC$11.964.2★1,069 rev
Eva NYC Invisible Dry Shampoo Spray Value Size - Oil-Absorbing Removes Odor & No White Cast - Freshen Up Dry Shampoo For Women - For Light Dark + Oily Hair - Warm Vanilla Scent - 7.3 oz
EVA·NYC$15.194.4★272 rev
Hairitage Volumizing Dry Shampoo for Women - Adds Volume + Texture - For Dry Dark Blonde Brunette + Oily Hair Clean + Sulfate Free - Color Safe - Cherry + Amber Scent 5oz
Hairitage$8.634.3★634 rev
Hairitage Dry Shampoo Non-Aerosol Powder for Oily Hair - Mattifying Volumizing Style Extending For Men & Women Easily Blended Absorbs Oil Sweat Odor Lightweight Vegan 1.3 oz
Hairitage$8.644.2★36 rev
Eva NYC Invisible Dry Shampoo Spray - Oil-Absorbing Removes Odor & No White Cast - Freshen Up Dry Shampoo For Women - For Light Dark + Oily Hair - Light + Fresh Scent - 5.3 oz
EVA·NYC$12.084.2★194 rev
Newest
by launch dateHairitage Dry Shampoo Non-Aerosol Powder for Oily Hair - Mattifying Volumizing Style Extending For Men & Women Easily Blended Absorbs Oil Sweat Odor Lightweight Vegan 1.3 oz
Hairitage$8.6436 rev
Eva NYC Invisible Dry Shampoo Spray - Oil-Absorbing Removes Odor & No White Cast - Freshen Up Dry Shampoo For Women - For Light Dark + Oily Hair - Light + Fresh Scent - 5.3 oz
EVA·NYC$12.08194 rev
Kitsch Volumizing Rice Protein Dry Shampoo Powder - Dry Shampoo for Women & Men No White Cast Absorbs Oil Non-Greasy Light-to-medium Hair Colors Travel Size - Invisible 1oz
Kitsch$9.601,538 rev
Eva NYC Invisible Dry Shampoo Spray Value Size - Oil-Absorbing Removes Odor & No White Cast - Freshen Up Dry Shampoo For Women - For Light Dark + Oily Hair - Warm Vanilla Scent - 7.3 oz
EVA·NYC$15.19272 rev
Hairitage Down to the Basics Dry Shampoo Spray with Rice Protein - Translucent - No Aritficial Fragrances - Oil-Absorbing - Refresh Hair + Odor - Volumizer for Women & Men 4.2 oz
Hairitage$8.8130 rev
Trending
90-day click momentumHairitage Down to the Basics Dry Shampoo Spray with Rice Protein - Translucent - No Aritficial Fragrances - Oil-Absorbing - Refresh Hair + Odor - Volumizer for Women & Men 4.2 oz
Hairitage$8.814.1★
Hairitage Dry Shampoo Non-Aerosol Powder for Oily Hair - Mattifying Volumizing Style Extending For Men & Women Easily Blended Absorbs Oil Sweat Odor Lightweight Vegan 1.3 oz
Hairitage$8.644.2★
Hairitage Cleanse + Style Dry Shampoo Set - Lazy Day Dry Shampoo + Texturizing Volume Spray - Translucent Oil Absorbing + Ultra-Light Hold Styling Hairspray for Curls Waves & Fine Hair
Hairitage$18.284.4★
Kitsch Volumizing Rice Protein Dry Shampoo Powder - Dry Shampoo for Women & Men No White Cast Absorbs Oil Non-Greasy Light-to-medium Hair Colors Travel Size - Invisible 1oz
Kitsch$9.604.0★
Eva NYC Invisible Dry Shampoo Spray - Oil-Absorbing Removes Odor & No White Cast - Freshen Up Dry Shampoo For Women - For Light Dark + Oily Hair - Warm Vanilla Scent - 5.3 oz
EVA·NYC$11.964.2★
What buyers say about drybar dry shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Powerful smell”
“Does not leave my hair dry like most others do”
“saw the good reviews”
“Great value”
“Effective product”
“doesnt leave any residue”
“Makes it look instantly less oily”
“Easy and effective”
“doesnt feet heavy like many dry shampoos do”
“Works as expected”
What buyers complain about
“Awful smell”
“White residue”
“Very dry”
“It flakes out of my hair”
“ughhh horrible for darker hair colors”
“Doesnt work as described”
“gets greasy easily”
“Hair looks gray”
“can be a bit irritating”
“Waste Of Money”
Top return reasons
Common questions
- Is drybar dry shampoo profitable to sell on Amazon United States?
- The niche generates $196K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the drybar dry shampoo niche?
- 5 brands and 33 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in drybar dry shampoo?
- Top complaints mined from reviews: Smell, Residue, Moist/Dry. The return rate is 0.2%.
- When does demand for drybar dry shampoo peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the drybar dry shampoo niche?
- Listings span $6.72–$18.28; the average listing price is $10.94 (sweet spot $15–$100). The average incumbent carries 1,177 reviews — the moat a new listing must climb.