drybar brush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$45.61avg listing price — sweet spot $15–$100
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Price range
Good$8.91–$149.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$373K$373K/yr · 81K searches
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,992.7avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, drybar brush is a $373K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
drybar brush market data
- Units sold / yr
- 6K–8K
- avg 750–1,000/product
- Revenue / yr
- $274K–$365K
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #436
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 30%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Drybar90%
- Wet Brush10%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.3% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 7.9×
Top drybar brush search terms
- drybar brush28K/yr
- dry bar brush18K/yr
- drybar hair brush9K/yr
- yellow hair brush7K/yr
- drybar paddle brush4K/yr
- yellow brush5K/yr
- dry bar hair brush5K/yr
- yellow wet brush4K/yr
- dry bar brush hair3K/yr
Top drybar brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Drybar Super Lemon Drop Detangling Brush
Drybar$18.064.7★1,968 rev
Drybar The Lemon Bar Paddle Brush Yellow
Drybar$28.854.6★622 rev
Drybar Full Pint Medium 2.25 Ceramic Round Thermal Brush
Drybar$33.144.4★849 rev
Drybar Lil Lemon Drop Mini Detangling Brush
Drybar$11.184.7★680 rev
Drybar The Double Shot 2.4 Oval Blow-Dryer Brush with Ionic Technology
Drybar$107.574.4★4,263 rev
Newest
by launch date
Wet Brush Original Detangler Hair Brush Flexible Bristles Gently Detangle All Hair Types Works on Wet or Dry Strands Ergonomic Handle Reduces Breakage Limited Edition Summer Treat Creamsicle
Wet Brush$10.501,522 rev
Wet Brush Original Detangler Lemon (Tutti Fruitti) Ultra-Soft IntelliFlex Bristles Glide Through Tangles Detangling Hair Brush All Hair Types (Wet & Dry) Women & Men Limited Edition
Wet Brush$8.911,522 rev
Wet Brush Original Detangler Golden Gingham (Coastal Charm) Ultra-Soft IntelliFlex Bristles Glide Through Tangles Detangling Hair Brush (Wet & Dry) Women & Men Limited Edition
Wet Brush$8.9218,249 rev
Drybar The Triple Shot Interchangeable Blow-Dryer Brush with 3 Attachments
Drybar$149.25184 rev
Drybar The Lemon Bar Paddle Brush Yellow
Drybar$28.85622 rev
Trending
90-day click momentumWet Brush Original Detangler Hair Brush Flexible Bristles Gently Detangle All Hair Types Works on Wet or Dry Strands Ergonomic Handle Reduces Breakage Limited Edition Summer Treat Creamsicle
Wet Brush$10.504.8★
Wet Brush Original Detangler Lemon (Tutti Fruitti) Ultra-Soft IntelliFlex Bristles Glide Through Tangles Detangling Hair Brush All Hair Types (Wet & Dry) Women & Men Limited Edition
Wet Brush$8.914.8★
Drybar The Double Shot 2.4 Oval Blow-Dryer Brush with Ionic Technology
Drybar$107.574.4★
Drybar Full Pint Medium 2.25 Ceramic Round Thermal Brush
Drybar$33.144.4★
Drybar The Lemon Bar Paddle Brush Yellow
Drybar$28.854.6★
What buyers say about drybar brush
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality,light easy to use”
“smooths hair better than regular dryers”
“Nice hairbrush”
“Nice color”
“Really great blow dryer with a brush makes it so much easier to dry snd style my hair I love it”
“It's the perfect size”
“It is easy to brush my wet hair which is thick”
“Cheery design”
“Easy”
“Smooth hair”
What buyers complain about
“Dont last”
“Smelled like a car tire or rubber burning”
“Not a premium quality”
“Arrived USED”
“Doesn't do much if your hair is long”
“Smoothing Most brushes won't work”
“This unfortunately didn't do anything for my hair except blow it”
“So it gets expensive”
“realized over time that it was pulling a lot of my hair out”
“The bristles are more flimsy now”
Top return reasons
Common questions
- Is drybar brush profitable to sell on Amazon United States?
- The niche generates $373K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the drybar brush niche?
- 2 brands and 9 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in drybar brush?
- Top complaints mined from reviews: Durability, Smell, Quality-Overall. The return rate is 4.3%.
- When does demand for drybar brush peak?
- Demand peaks in Jul–Dec; the busiest month runs 7.9× the quietest.
- What does it cost to enter the drybar brush niche?
- Listings span $8.91–$149.25; the average listing price is $45.61 (sweet spot $15–$100). The average incumbent carries 2,993 reviews — the moat a new listing must climb.