Drybar

Shoppers searched for this 883K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.

Searches, last 12 months

883K

Growth, 90 days vs prior 90

-4.2%

Conversion, latest week

9.3%

Market size, estimated

$2.7Ma year

Peak month

December2.0× the quietest month

Top search term

drybar178K searches a year

Listings sell for $33.07 on average, from $8.74 to $149.25. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $33.07 that is $99K to $132K a year per listing.

Average price

$33.07inside the $15 to $100 sweet spot

Price range

$8.74–$149.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

$99K–$132K

Returns

0.5%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #87 within Hair Sprays. It carries 3,540 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#87in Hair Sprays

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

3,540per listing

Listings tracked

22

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

60 months