Dry Spray

Shoppers searched for this 5.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.6M a year.

Searches, last 12 months

5.7M

Growth, 90 days vs prior 90

+19.5%

Conversion, latest week

7.2%

Market size, estimated

$6.6Ma year

Peak month

June1.7× the quietest month

Top search term

dove deodorant spray1.4M searches a year

Listings sell for $16.10 on average, from $6.12 to $24.04. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At $16.10 that is $242K to $322K a year per listing.

Average price

$16.10inside the $15 to $100 sweet spot

Price range

$6.12–$24.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

15,000–20,000

Revenue per listing a year

$242K–$322K

Returns

0.0%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Deodorants & Antiperspirants. It carries 4,515 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#71in Deodorants & Antiperspirants

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

4,515per listing

Listings tracked

20

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

77 months