Dry Skin

Shoppers searched for this 877K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $976K a year.

Searches, last 12 months

877K

Growth, 90 days vs prior 90

+5.1%

Conversion, latest week

7.2%

Market size, estimated

$976Ka year

Peak month

December12.1× the quietest month

Top search term

gel moisturizer163K searches a year

Listings sell for $15.36 on average, from $7.56 to $27.05. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $15.36 that is $46K to $61K a year per listing.

Average price

$15.36inside the $15 to $100 sweet spot

Price range

$7.56–$27.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

$46K–$61K

Returns

0.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #94 within Face Moisturizers. It carries 4,530 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#94in Face Moisturizers

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

4,530per listing

Listings tracked

15

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

68 months