Is dry shampoo powder profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 20 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (61/100).

How competitive is the dry shampoo powder niche?

16 brands and 30 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in dry shampoo powder?

Top complaints mined from reviews: Smell, Residue, Hair Related. The return rate is 0.5%.

When does demand for dry shampoo powder peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the dry shampoo powder niche?

Listings span $6.72–$28.37; the average listing price is $13.28 (sweet spot $15–$100). The average incumbent carries 2,630 reviews — the moat a new listing must climb.

dry shampoo powder

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Great$1.3M

$1.3M/yr · 1.1M searches

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.72–$28.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.28

avg listing price — sweet spot $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,629.6

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, dry shampoo powder is a $1.3M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 61/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

dry shampoo powder market data

Units sold / yr: 80K–100K; avg 2,000–2,500/product
Revenue / yr: $1.1M–$1.3M; units × avg price
Conversion rate: 8.5%
Avg BSR: #47
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 138 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

22%

Kitsch34%
Hair Dance12%
I DEW CARE11%
Nuva Botanicals9%
Handmade Heroes8%
K185%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top dry shampoo powder search terms

dry shampoo powder488K/yr -10.4%6.4% conv.
powder dry shampoo138K/yr -8.0%6.1% conv.
non aerosol dry shampoo85K/yr -7.9%3.8% conv.
kitsch dry shampoo57K/yr +7.1%13.8% conv.
dry shampoo non aerosol45K/yr -17.3%4.8% conv.
non toxic dry shampoo37K/yr -16.8%4.6% conv.
powder dry shampoo for women28K/yr -17.9%5.6% conv.
organic dry shampoo31K/yr -19.7%3.7% conv.
natural dry shampoo28K/yr -21.5%4.6% conv.
dry shampoo powder for women31K/yr -32.6%6.0% conv.

All search terms

Top dry shampoo powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kitsch Volumizing Rice Protein Dry Shampoo Powder - Dry Shampoo for Women & Men No White Cast Absorbs Oil Non-Greasy Light-to-medium Hair Colors Travel Size - Invisible 1oz

Kitsch$9.604.0★1,538 rev

I DEW CARE Tap Secret Dry Shampoo Powder with Biotin - Tap Secret Original | Strengthening & Volumizing Refillable Travel size Non-aerosol Brunette Korean Ginseng Stocking Stuffers 0.24 Oz

I DEW CARE$14.594.2★7,261 rev

Hair Dance$10.024.3★12,493 rev

Nuva Botanicals Non Aerosol Dry Shampoo Powder with Biotin - Lavender Extract and Korean Ginseng - Volumizing Travel Size (0.42 oz) - Gifts for Her

Nuva Botanicals$9.654.2★1,677 rev

Kitsch Dry Shampoo Powder with Rice Protein for Women & Men - Unscented Volumizing No White Cast Organic Paraben Free Non Aerosol for Oily and Light Hair Travel Size - 8g

Kitsch$10.504.0★1,014 rev

Newest

by launch date

Hairitage Dry Shampoo Non-Aerosol Powder for Oily Hair - Mattifying Volumizing Style Extending For Men & Women Easily Blended Absorbs Oil Sweat Odor Lightweight Vegan 1.3 oz

Hairitage$8.6436 rev

5mo ago

SAISZE Dry Shampoo Powder for Women Non Aerosol Oil Absorbing and Refreshing Volumizing Powder for Light Hair Colors Travel Size Ideal Gifts for Women and Mothers Day Gifts 1.05 Oz

SAISZE$8.0094 rev

7mo ago

Batiste Powder Dry Shampoo Oil-Absorbing Non-Aerosol Blends Seamlessly Simply Bare Scented Instant Hair Refresh TSA Compliant (1.06 oz)

Batiste$15.6966 rev

7mo ago

Dry Shampoo Powder for Women and Men 1.23oz Travel Size Waterless Dry Shampoos Spray for Thick Fine Dry Oily Hair Non Aerosol Dry Volumizing Shampoo Instant Refresh Fullness|Unscented Gifts for Women

SUYSUNY$8.98267 rev

10mo ago

Beauty by Earth Non Aerosol Dry Shampoo Powder - Volumizing Non Toxic with Biotin Oil-Absorbing Natural Ingredients Made in USA

Beauty by Earth$19.431,873 rev

1y ago

What buyers say about dry shampoo powder

What buyers praise and complain about, mined from review topics.

What buyers love

Smell16%

“light fragrance”

Moist/Dry16%

“The dry shampoo does work well”

Quality-Overall8%

“Plus, the price point is surprisingly affordable for the quality”

Value For Money6%

“Great deal”

Ease Of Use4%

“it was easy to remove”

Efficiency4%

“It works really well”

Oily/Greasy3%

“makes your hair look less greasy”

Residue3%

“Doesn't leave a residue”

Ease Of Application2%

“Easy to apply”

Absorbency2%

“Really absorbs”

What buyers complain about

Smell11%

“Chemical smell”

Residue7%

“White residue”

Hair Related6%

“it made my hair feel weird”

Moist/Dry6%

“Very dry”

Oily/Greasy5%

“gets greasy easily”

Suitability Colored Hair4%

“Turns hair gray”

Functionality-Overall4%

“Doesn't work”

Value For Money4%

“Not worth the price”

Allergies3%

“Caused Irritation”

Color3%

“Not dark tinted”

Top return reasons

Functionality-Overall9%

Leak-Proof9%

Advertised Vs Actual Product9%

Product Condition7%

Size-Overall7%

Color7%

Smell5%