Dry Shampoo Powder
MaybeAn estimated 0.5% of orders come back. But demand is soft, at -10.8% this quarter, so Dry Shampoo Powder is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 4861
- Market size
- $1.3M/yr1.1M searches / yr
- 90-day growth
- -10.8%search demand this quarter
- Competition
- 60%top-5 click share · 16 brands · 30 sellers
Flapen Score
Dry Shampoo Powder against its category
The dotted line is the Beauty & Personal Care average. Past it, Dry Shampoo Powder is stronger. Inside it, weaker.
Market
The Dry Shampoo Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Dry Shampoo Powder 1.1M times last year and spent an estimated $1.3M. The top 5 brands take 73% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -10.8%
- Conversion, latest week
- 8.5%
- Market size, estimated
- $1.3Ma year
- Peak month
- October1.4× the quietest month
- Top search term
- dry shampoo powder488K searches a year
02 · Price
A sale here is worth $13.28.
Listings sell for $13.28 on average, from $6.72 to $28.37. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $13.28 that is $27K to $33K a year per listing.
- Average price
- $13.28under the $15 to $100 sweet spot
- Price range
- $6.72–$28.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $27K–$33K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Dry Shampoos. It carries 2,630 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #47in Dry Shampoos
- Average rating
- 4.17 starsAmazon United States average 4.42 stars
- Average reviews
- 2,630per listing
- Listings tracked
- 20
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Dry Shampoo Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kitsch Volumizing Rice Protein Dry Shampoo Powder - Dry Shampoo for Women & Men No White Cast Absorbs Oil Non-Greasy Light-to-medium Hair Colors Travel Size - Invisible 1oz
- Price
- $9.60
- Rating
- 4.0/5
- Reviews
- 1,538
- Age
- 1y ago

I DEW CARE Tap Secret Dry Shampoo Powder with Biotin - Tap Secret Original | Strengthening & Volumizing Refillable Travel size Non-aerosol Brunette Korean Ginseng Stocking Stuffers 0.24 Oz
- Price
- $14.59
- Rating
- 4.2/5
- Reviews
- 7,261
- Age
- 4y ago

Dry Shampoo Volume Powder | Natural & Organic Ingredients | Non-Aerosol | Made in USA | Talc & Corn Free | For Blonde and Dark Hair | Lavender Oil Scented | 1 Ounce
- Price
- $10.02
- Rating
- 4.3/5
- Reviews
- 12,493
- Age
- 10y ago

Nuva Botanicals Non Aerosol Dry Shampoo Powder with Biotin - Lavender Extract and Korean Ginseng - Volumizing Travel Size (0.42 oz) - Gifts for Her
- Price
- $9.65
- Rating
- 4.2/5
- Reviews
- 1,677
- Age
- 2y ago

Kitsch Dry Shampoo Powder with Rice Protein for Women & Men - Unscented Volumizing No White Cast Organic Paraben Free Non Aerosol for Oily and Light Hair Travel Size - 8g
- Price
- $10.50
- Rating
- 4.0/5
- Reviews
- 1,014
- Age
- 1y ago
Trending
estimated 90-day click momentum
Hairitage Dry Shampoo Non-Aerosol Powder for Oily Hair - Mattifying Volumizing Style Extending For Men & Women Easily Blended Absorbs Oil Sweat Odor Lightweight Vegan 1.3 oz
- Price
- $8.64
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 5mo ago

SAISZE Dry Shampoo Powder for Women Non Aerosol Oil Absorbing and Refreshing Volumizing Powder for Light Hair Colors Travel Size Ideal Gifts for Women and Mothers Day Gifts 1.05 Oz
- Price
- $8.00
- Rating
- 4.1/5
- Reviews
- 94
- Age
- 7mo ago

K18 AirWash Travel Non Aerosol Dry Shampoo Spray - Odor Eliminating Dry Shampoo for Women with No White Cast - Fresh Hair + Scalp for 3 Days - Absorbs Oil + Sweat Without Heavy Fragrances (1.6 Fl oz)
- Price
- $23.91
- Rating
- 4.4/5
- Reviews
- 1,798
- Age
- 1y ago

I DEW CARE Tap Secret Dry Shampoo Powder with Biotin - Tap Secret Original | Strengthening & Volumizing Refillable Travel size Non-aerosol Brunette Korean Ginseng Stocking Stuffers 0.24 Oz
- Price
- $14.59
- Rating
- 4.2/5
- Reviews
- 7,261
- Age
- 4y ago

Batiste Powder Dry Shampoo Oil-Absorbing Non-Aerosol Blends Seamlessly Simply Bare Scented Instant Hair Refresh TSA Compliant (1.06 oz)
- Price
- $15.69
- Rating
- 3.6/5
- Reviews
- 66
- Age
- 7mo ago
Newest
by launch date
Hairitage Dry Shampoo Non-Aerosol Powder for Oily Hair - Mattifying Volumizing Style Extending For Men & Women Easily Blended Absorbs Oil Sweat Odor Lightweight Vegan 1.3 oz
- Price
- $8.64
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 5mo ago

SAISZE Dry Shampoo Powder for Women Non Aerosol Oil Absorbing and Refreshing Volumizing Powder for Light Hair Colors Travel Size Ideal Gifts for Women and Mothers Day Gifts 1.05 Oz
- Price
- $8.00
- Rating
- 4.1/5
- Reviews
- 94
- Age
- 7mo ago

Batiste Powder Dry Shampoo Oil-Absorbing Non-Aerosol Blends Seamlessly Simply Bare Scented Instant Hair Refresh TSA Compliant (1.06 oz)
- Price
- $15.69
- Rating
- 3.6/5
- Reviews
- 66
- Age
- 7mo ago

Dry Shampoo Powder for Women and Men 1.23oz Travel Size Waterless Dry Shampoos Spray for Thick Fine Dry Oily Hair Non Aerosol Dry Volumizing Shampoo Instant Refresh Fullness|Unscented Gifts for Women
- Price
- $8.98
- Rating
- 4.5/5
- Reviews
- 267
- Age
- 10mo ago

Beauty by Earth Non Aerosol Dry Shampoo Powder - Volumizing Non Toxic with Biotin Oil-Absorbing Natural Ingredients Made in USA
- Price
- $19.43
- Rating
- 4.2/5
- Reviews
- 1,873
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
30
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
22%
- Kitsch34%
- Hair Dance12%
- I DEW CARE11%
- Nuva Botanicals9%
- Handmade Heroes8%
- K185%
Demand
Dry Shampoo Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Dry Shampoo Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dry shampoo powder488K/yr
- powder dry shampoo138K/yr
- non aerosol dry shampoo85K/yr
- kitsch dry shampoo57K/yr
- dry shampoo non aerosol45K/yr
- non toxic dry shampoo37K/yr
- powder dry shampoo for women28K/yr
- organic dry shampoo31K/yr
- natural dry shampoo28K/yr
- dry shampoo powder for women31K/yr
Reviews and returns
What reviews say buyers love and hate about Dry Shampoo Powder
We read the reviews and the return reasons for every product selling here.
“Chemical smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dry Shampoo Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









