dry shampoo mist
Worth a lookShows low returns (0.4%), but soft demand (-14.6% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$20.05avg listing price — sweet spot $15–$100
Price range
Great$6.72–$47.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,739.65avg incumbent reviews — the moat a new listing must climb
Market size
Okay$142K$142K/yr · 92K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dry shampoo mist is a $142K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
dry shampoo mist market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $160K–$201K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #510
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 3.6%
- Avg brand age
- 61 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
47
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
9%
- R+Co60%
- K1815%
- Bumble and bumble.6%
- HALOVIDA5%
- No-Rinse4%
- Ahimsa2%
- Open — no brand owns it (7 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.5×
Top dry shampoo mist search terms
- r+co dry shampoo16K/yr
- liquid dry shampoo16K/yr
- dry shampoo mist14K/yr
- wet dry shampoo11K/yr
- r and co dry shampoo17K/yr
- r&co dry shampoo8K/yr
- r co dry shampoo7K/yr
- r & co dry shampoo3K/yr
Top dry shampoo mist products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
R+Co Badlands Dry Shampoo Paste | Part Dry Shampoo Part Styling Paste | Adds Texture Absorbs Oil Matte Finish | 2.2 oz
R+Co$30.553.9★3,013 rev
R+Co Spiritualized Dry Shampoo Mist | Micellar Cleanse for Hair & Scalp | Refreshes Purifies & Adds Softness | Vegan + Cruelty-Free | 4.2oz
R+Co$27.494.2★837 rev
K18 AirWash Travel Non Aerosol Dry Shampoo Spray - Odor Eliminating Dry Shampoo for Women with No White Cast - Fresh Hair + Scalp for 3 Days - Absorbs Oil + Sweat Without Heavy Fragrances (1.6 Fl oz)
K18$23.914.4★1,798 rev
R+Co Death Valley Dry Shampoo | Adds Volume Body and Absorbs Oil & Adds Texture | Vegan Gluten-Free & No Parabens | 6 Ounce (Pack of 1)
R+Co$32.664.2★2,250 rev
Bumble and bumble. Prt--powder Post Workout Non-Aerosol Dry Shampoo Hair Mist | Cleanses Sweat + Eliminates Odor | For All Curly Wavy Straight Hair Types | Mini Travel Size 1.5 Fl Oz
Bumble and bumble.$15.924.1★866 rev
Newest
by launch date
Ahimsa Non Aerosol Dry Shampoo Mist Spray No White Residue Dark Hair Post Workout Dry Shampoo for Sweat Oil & Odor Control - Cruelty Free - Vegan - Liquid & Quick Dry Jasmine Scent (4oz)
Ahimsa$23.4466 rev
HALOVIDA Leave-in Dry Shampoo Gel Instant Oil Absorption & Volume Light Texture Transparency Non-Aerosol Safe & Clean with Natural Ingredients 2.82 oz
HALOVIDA$17.06212 rev
Spes Dry Shampoo Second Generation Oil Control Volumizing Gel No Need To Wash. Plant Ingredients 24-Hour Oil Control Improves Itchy Scalp 4d Hyaluronic80ml Cedar Scent
Spes$18.10182 rev
Herbishh Non-Aerosol Mist & Go Waterless Dry Shampoo (1.69 fl oz) Pump Spray Hair Refresher for Oily Greasy Roots Volumizing Dry Shampoo for Men & Women No White Residue Travel Friendly Mist
Herbishh$11.8790 rev
CULISE Korean Dry Shampoo Powder Spray - Non Aerosol - Instantly Absorbs Oil Dirt Refreshes Scalp & Roots - Rice Starch & Probiotics for Oily Dark Blonde Brown Color Treated Hair - 16-Week Supply
CULISE$24.18102 rev
Trending
90-day click momentumAhimsa Non Aerosol Dry Shampoo Mist Spray No White Residue Dark Hair Post Workout Dry Shampoo for Sweat Oil & Odor Control - Cruelty Free - Vegan - Liquid & Quick Dry Jasmine Scent (4oz)
Ahimsa$23.444.1★
CULISE Korean Dry Shampoo Powder Spray - Non Aerosol - Instantly Absorbs Oil Dirt Refreshes Scalp & Roots - Rice Starch & Probiotics for Oily Dark Blonde Brown Color Treated Hair - 16-Week Supply
CULISE$24.182.6★
Kitsch Volumizing Rice Protein Dry Shampoo Powder - Dry Shampoo for Women & Men No White Cast Absorbs Oil Non-Greasy Light-to-medium Hair Colors Travel Size - Invisible 1oz
Kitsch$9.604.0★
HALOVIDA Leave-in Dry Shampoo Gel Instant Oil Absorption & Volume Light Texture Transparency Non-Aerosol Safe & Clean with Natural Ingredients 2.82 oz
HALOVIDA$17.063.8★
Herbishh Non-Aerosol Mist & Go Waterless Dry Shampoo (1.69 fl oz) Pump Spray Hair Refresher for Oily Greasy Roots Volumizing Dry Shampoo for Men & Women No White Residue Travel Friendly Mist
Herbishh$11.873.8★
What buyers say about dry shampoo mist
What buyers praise and complain about, mined from review topics.What buyers love
“Decent fragrance”
“Fast drying, adds volume, and works great”
“Great value”
“saw the good reviews”
“The pump spray is easy to use”
“makes your hair look less greasy”
“doesnt leave any residue”
“Effective product”
“Clean feeling,”
“Did great on my hair”
What buyers complain about
“Chemical smell”
“White residue”
“Extremely drying”
“Makes your hair incredibly greasy”
“Expensive”
“it made my hair feel weird”
“Didnt work”
“ughhh horrible for darker hair colors”
“can be a bit irritating”
“It's not 100% clean”
Top return reasons
Common questions
- Is dry shampoo mist profitable to sell on Amazon United States?
- The niche generates $142K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the dry shampoo mist niche?
- 13 brands and 47 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in dry shampoo mist?
- Top complaints mined from reviews: Smell, Residue, Moist/Dry. The return rate is 0.4%.
- When does demand for dry shampoo mist peak?
- Demand peaks in Oct; the busiest month runs 1.5× the quietest.
- What does it cost to enter the dry shampoo mist niche?
- Listings span $6.72–$47.75; the average listing price is $20.05 (sweet spot $15–$100). The average incumbent carries 1,740 reviews — the moat a new listing must climb.