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Dry Shampoo Mist

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -14.6% this quarter, so Dry Shampoo Mist is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$142K/yr92K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
67%top-5 click share · 13 brands · 47 sellers

Flapen Score

Dry Shampoo Mist against its category

The dotted line is the Beauty & Personal Care average. Past it, Dry Shampoo Mist is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dry Shampoo Mist market on Amazon at a glance

Shoppers on Amazon United States searched for Dry Shampoo Mist 92K times last year and spent an estimated $142K. The top 5 brands take 89% of clicks. Demand peaks in Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
7.7%
Market size, estimated
$142Ka year
Peak month
October1.5× the quietest month
Top search term
r+co dry shampoo16K searches a year

02 · Price

A sale here is worth $20.05.

Listings sell for $20.05 on average, from $6.72 to $47.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $20.05 that is $10K to $15K a year per listing.

Average price
$20.05inside the $15 to $100 sweet spot
Price range
$6.72–$47.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #510 within Dry Shampoos. It carries 1,740 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#510in Dry Shampoos
Average rating
4.07 starsAmazon United States average 4.42 stars
Average reviews
1,740per listing
Listings tracked
20

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Dry Shampoo Mist products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

47

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

9%

  • Brand 160%
  • Brand 215%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (7 brands, 9%)

Demand

Dry Shampoo Mist search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.5×

Search terms

Top Dry Shampoo Mist search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • r+co dry shampoo16K/yr
  • liquid dry shampoo16K/yr
  • dry shampoo mist14K/yr
  • wet dry shampoo11K/yr
  • r and co dry shampoo17K/yr
  • r&co dry shampoo8K/yr
  • r co dry shampoo7K/yr
  • r & co dry shampoo3K/yr

Reviews and returns

What reviews say buyers love and hate about Dry Shampoo Mist

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
10%of negative reviews mention “Smell”
0.4%of orders come back
“Chemical smell”
A buyer, on “Smell”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Dry Shampoo Mist questions

Answered from the same tracked data.