Is dry shampoo gel profitable to sell on Amazon United States?

The niche generates $103K/yr across 11 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -30.4%. Flapen's verdict: Skip it (47/100).

How competitive is the dry shampoo gel niche?

10 brands and 27 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in dry shampoo gel?

Top complaints mined from reviews: Smell, Residue, Moist/Dry. The return rate is 0.5%.

What does it cost to enter the dry shampoo gel niche?

Listings span $6.71–$30.43; the average listing price is $15.78 (sweet spot $15–$100). The average incumbent carries 1,401 reviews — the moat a new listing must climb.

dry shampoo gel

Skip it

Soft demand (-30.4% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great$15.78

avg listing price — sweet spot $15–$100

Price range

Good$6.71–$30.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,401

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Market size

Okay$103K

$103K/yr · 127K searches

Competition

Bad80%

top-5 click share — a locked-up shelf

Growth

Bad-30.4%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, dry shampoo gel is a $103K/yr Amazon United States market (127K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

dry shampoo gel market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $95K–$126K; units × avg price
Conversion rate: 5.1%
Avg BSR: #350
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 146 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

13%

HALOVIDA35%
AMAXY13%
SHEGLAM13%
Spes11%
K188%
MLSMILE6%
Open — no brand owns it (4 brands, 13%)

Demand

Weekly Amazon search volume, last 44 weeks — -30.4% search growth over the last 90 days.

Open Trend

Top dry shampoo gel search terms

dry shampoo gel44K/yr -20.2%5.1% conv.
gel dry shampoo20K/yr -31.1%5.6% conv.
amaxy dry shampoo gel41K/yr -54.6%7.7% conv.
cream dry shampoo4K/yr -33.8%3.5% conv.
dry shampoo cream4K/yr -2.1%4.4% conv.
dry shampoo gel for women4K/yr -45.1%6.9% conv.
leave in dry shampoo gel3K/yr -37.3%5.7% conv.
amaxy dry shampoo5K/yr -46.9%3.2% conv.
yxama gel dry shampoo2K/yr -90.0%6.3% conv.

All search terms

Top dry shampoo gel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HALOVIDA Leave-in Dry Shampoo Gel Instant Oil Absorption & Volume Light Texture Transparency Non-Aerosol Safe & Clean with Natural Ingredients 2.82 oz

HALOVIDA$17.063.8★202 rev

AMAXY Wet Dry Shampoo Gel | Instant Freshness & Volume Oil Absorption Non-Aerosol Powder-Free Scalp-Friendly Cleansing & Comfort with Natural Ingredients

AMAXY$20.663.6★110 rev

SHEGLAM Dry Shampoo Gel 2.36 fl oz TSA Approved Non Aerosol Travel Size Instant Oil Control No Residue No White Cast Volumizing Scalp Care for Oily Hair Refreshing Citrus Scent Men & Women

SHEGLAM$10.334.1★94 rev

Spes Dry Shampoo Second Generation Oil Control Volumizing Gel No Need To Wash. Plant Ingredients 24-Hour Oil Control Improves Itchy Scalp 4d Hyaluronic80ml Cedar Scent

Spes$18.124.1★181 rev

K18 AirWash Travel Non Aerosol Dry Shampoo Spray - Odor Eliminating Dry Shampoo for Women with No White Cast - Fresh Hair + Scalp for 3 Days - Absorbs Oil + Sweat Without Heavy Fragrances (1.6 Fl oz)

K18$23.914.4★1,760 rev

Newest

by launch date

MLSMILE Leave-in Dry Shampoo Gel with 5-Reductase Inhibitor & Natural Botanicals | 48H Oil Control Built-in Comb | Travel Gym & Daily Use for Oily Hair 2.5oz

MLSMILE$12.8917 rev

4mo ago

MLSMILE Leave-in Dry Shampoo Gel with 5-Reductase Inhibitor & Natural Botanicals | 48H Oil Control Built-in Comb | Travel Gym & Daily Use for Oily Hair 2.5oz

MLSMILE$12.7317 rev

4mo ago

HALOVIDA Leave-in Dry Shampoo Gel Instant Oil Absorption & Volume Light Texture Transparency Non-Aerosol Safe & Clean with Natural Ingredients 2.82 oz

HALOVIDA$17.06202 rev

10mo ago

Spes Dry Shampoo Second Generation Oil Control Volumizing Gel No Need To Wash. Plant Ingredients 24-Hour Oil Control Improves Itchy Scalp 4d Hyaluronic80ml Cedar Scent

Spes$18.12181 rev

1y ago

Kitsch Volumizing Rice Protein Dry Shampoo Powder - Dry Shampoo for Women & Men No White Cast Absorbs Oil Non-Greasy Light-to-medium Hair Colors Travel Size | Ideal Gifts for Women- Invisible 1oz

Kitsch$9.671,513 rev

1y ago

What buyers say about dry shampoo gel

What buyers praise and complain about, mined from review topics.

What buyers love

Smell21%

“Powerful smell”

Moist/Dry14%

“Best dry shampoo”

Value For Money8%

“Great value”

Quality-Overall6%

“saw the good reviews”

Residue3%

“doesnt leave any residue”

Oily/Greasy3%

“makes your hair look less greasy”

Ease Of Use3%

“Easy and effective”

Efficiency3%

“Effective product”

Hair Styling2%

“keeps my hair looking fabulous”

Cleansing2%

“Clean feeling,”

What buyers complain about

Smell10%

“Overpowering Scent”

Residue8%

“Leaves residue”

Moist/Dry7%

“Not DRY”

Oily/Greasy6%

“makes your hair greasy”

Hair Related6%

“I ended up not liking the texture of my hair after I used it”

Functionality-Overall5%

“Didn't work”

Value For Money5%

“more expensive”

Suitability Colored Hair3%

“ughhh horrible for darker hair colors”

Allergies3%

“can be a bit irritating”

Color2%

“Hair looks gray”

Top return reasons

Functionality-Overall12%

Advertised Vs Actual Product11%

Oily/Greasy7%

Suitability Short Hair7%

Product Condition7%

Smell6%

Moist/Dry6%

Leak-Proof6%

Texture/Consistency-Overall5%

Absorbency5%

Common questions

Is dry shampoo gel profitable to sell on Amazon United States?: The niche generates $103K/yr across 11 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -30.4%. Flapen's verdict: Skip it (47/100).
How competitive is the dry shampoo gel niche?: 10 brands and 27 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in dry shampoo gel?: Top complaints mined from reviews: Smell, Residue, Moist/Dry. The return rate is 0.5%.
What does it cost to enter the dry shampoo gel niche?: Listings span $6.71–$30.43; the average listing price is $15.78 (sweet spot $15–$100). The average incumbent carries 1,401 reviews — the moat a new listing must climb.