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Dry Shampoo for Red Hair

Fail

Shoppers spend an estimated $77K a year here, so Dry Shampoo for Red Hair is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$77K/yr107K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
72%top-5 click share · 9 brands · 61 sellers

Flapen Score

Dry Shampoo for Red Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Dry Shampoo for Red Hair is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dry Shampoo for Red Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Dry Shampoo for Red Hair 107K times last year and spent an estimated $77K. The top 5 brands take 90% of clicks. Demand peaks in Mar–Apr. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
7.3%
Market size, estimated
$77Ka year
Peak month
March1.8× the quietest month
Top search term
dry shampoo foam23K searches a year

02 · Price

A sale here is worth $9.86.

Listings sell for $9.86 on average, from $6.72 to $23.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $9.86 that is $2K to $5K a year per listing.

Average price
$9.86under the $15 to $100 sweet spot
Price range
$6.72–$23.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #308 within Dry Shampoos. It carries 2,133 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
7.3%
Average rank
#308in Dry Shampoos
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
2,133per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Dry Shampoo for Red Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

61

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

7%

  • Brand 170%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Dry Shampoo for Red Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 1.8×

Search terms

Top Dry Shampoo for Red Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dry shampoo foam23K/yr
  • overnight dry shampoo22K/yr
  • batiste overnight dry shampoo18K/yr
  • dry shampoo mousse10K/yr
  • foam dry shampoo8K/yr
  • dry shampoo overnight8K/yr
  • batiste overnight deep cleanse dry shampoo6K/yr
  • foam shampoo6K/yr
  • batiste dry shampoo overnight6K/yr

Reviews and returns

What reviews say buyers love and hate about Dry Shampoo for Red Hair

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Smell”
11%of negative reviews mention “Residue”
0.2%of orders come back
“Leaves weird residue”
A buyer, on “Residue”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Dry Shampoo for Red Hair questions

Answered from the same tracked data.