Is dry shampoo for men profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the dry shampoo for men niche?

6 brands and 50 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in dry shampoo for men?

Top complaints mined from reviews: Smell, Residue, Functionality-Overall. The return rate is 0.0%.

When does demand for dry shampoo for men peak?

Demand peaks in Oct–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the dry shampoo for men niche?

Listings span $6.72–$42.11; the average listing price is $16.85 (sweet spot $15–$100). The average incumbent carries 4,635 reviews — the moat a new listing must climb.

dry shampoo for men

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible14.4%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.2M

$1.2M/yr · 487K searches

Avg price

Great$16.85

avg listing price — sweet spot $15–$100

Price range

Great$6.72–$42.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,635.17

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.5%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, dry shampoo for men is a $1.2M/yr Amazon United States market (487K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

dry shampoo for men market data

Units sold / yr: 60K–80K; avg 5,000–6,000/product
Revenue / yr: $1.0M–$1.3M; units × avg price
Conversion rate: 14.4%
Avg BSR: #151
Page quality: 0%
Prime: 100%
Sponsored: 42%
Out of stock: 0.0%
Avg brand age: 67 months
Avg seller age: 138 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Dove77%
Redken12%
MONDAY HAIRCARE3%
HASK3%
Batiste2%
Living Proof2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.

Peak months: Oct, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top dry shampoo for men search terms

dove dry shampoo181K/yr -5.7%15.8% conv.
dry shampoo for men58K/yr -5.9%4.6% conv.
dove dry shampoo for women65K/yr -33.8%17.9% conv.
redken dry shampoo45K/yr -2.9%8.1% conv.
dry shampoo dove47K/yr -23.8%13.1% conv.
mens dry shampoo28K/yr -16.2%3.0% conv.
dry shampoo men17K/yr -15.8%4.4% conv.
dove dry shampoo travel size7K/yr +17.8%1.7% conv.
dry shampoo redken5K/yr -0.9%5.9% conv.
redken dry shampoo spray6K/yr -1.5%8.7% conv.

All search terms

Top dry shampoo for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dove Dry Shampoo Spray Volume & Fullness Absorbs Oil to Refresh Hair Without Washing 5 oz (2-Pack)

Dove$13.894.4★11,864 rev

Dove Advanced Advanced Dry Shampoo Volume & Fullness Refresh & Revive Flat Hair Without Water for 2 Days of Freshness & Bounce 7.3 oz

Dove$9.354.4★11,864 rev

Dove Advanced Dry Shampoo Fresh Coconut Refresh & Revive Hair Without Water for Clean & Fresh Hair 7.3 oz

Dove$9.234.5★274 rev

Redken Deep Clean Dry Shampoo For Oily Hair - Instantly Refreshes and Absorbs Oil In Between Washes Suitable For Dark Light or Dark Hair No Buildup or Residue

Redken$42.114.4★3,227 rev

Dove Advanced Dry Shampoo Brunette Brillance Refresh & Revive Hair Without Water Refresh Hair with a Hint of Brunette Tint 7.3 oz

Dove$9.344.2★213 rev

Newest

by launch date

Redken Deep Clean Dry Shampoo For All Hair Types For Dark or Light Hair - Instantly Refreshes and Absorbs Oil In Between Washes No Buildup or Residue 5.2 Oz

Redken$28.863,227 rev

5mo ago

HASK Charcoal Purifying Dry Shampoo Absorbs Oil Purifies & Detoxifies Hair Extends Time Between Washes No Sulfates or Parabens Cruelty-Free 8.1oz

HASK$9.70367 rev

1y ago

Dove Advanced Dry Shampoo Brunette Brillance Refresh & Revive Hair Without Water Refresh Hair with a Hint of Brunette Tint 7.3 oz

Dove$9.34213 rev

1y ago

MONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin oil-absorbing for All Hair Types 200 mL

MONDAY HAIRCARE$6.727,512 rev

2y ago

Batiste Sweat Activated Dry Shampoo with Scent-Releasing Tech 3.81 Oz

Batiste$8.491,629 rev

2y ago

What buyers say about dry shampoo for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell28%

“Powerful smell”

Moist/Dry13%

“Best Dry Shampoo”

Value For Money8%

“Fair price”

Quality-Overall7%

“saw the good reviews”

Efficiency4%

“Effective product”

Residue4%

“it doesn't really leave any residue”

Oily/Greasy2%

“Makes it look instantly less oily”

Advertised Vs Actual Product2%

“Works as described”

Ease Of Use2%

“Easy to use”

Cleansing2%

“hair feels clean”

What buyers complain about

Smell15%

“Overpowering Scent”

Residue10%

“White residue”

Functionality-Overall6%

“Doesnt work as described”

Suitability Colored Hair5%

“ughhh horrible for darker hair colors”

Moist/Dry5%

“Not a very good dry shampoo”

Oily/Greasy4%

“gets greasy easily”

Value For Money4%

“Way too expensive”

Color4%

“Comes out so white”

Hair Related3%

“It flakes out of my hair”

Durability3%

“Ran out fast”

Common questions

Is dry shampoo for men profitable to sell on Amazon United States?: The niche generates $1.2M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Worth a look (53/100).
How competitive is the dry shampoo for men niche?: 6 brands and 50 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in dry shampoo for men?: Top complaints mined from reviews: Smell, Residue, Functionality-Overall. The return rate is 0.0%.
When does demand for dry shampoo for men peak?: Demand peaks in Oct–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the dry shampoo for men niche?: Listings span $6.72–$42.11; the average listing price is $16.85 (sweet spot $15–$100). The average incumbent carries 4,635 reviews — the moat a new listing must climb.