dry shampoo bulk
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$25.31avg listing price — sweet spot $15–$100
Price range
Great$11.95–$57.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,237.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$67K$67K/yr · 34K searches
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dry shampoo bulk is a $67K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
dry shampoo bulk market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $63K–$76K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #156
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 73%
- Out of stock
- 0.2%
- Avg brand age
- 51 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
74
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
0%
- Batiste74%
- MONDAY HAIRCARE8%
- Not Your Mother's7%
- Dove6%
- Suave3%
- TRESemmé2%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -19.4% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.6×
Top dry shampoo bulk search terms
- dry shampoo bulk14K/yr
- dry shampoo pack10K/yr
- batiste dry shampoo 6 pack6K/yr
- bulk dry shampoo4K/yr
Top dry shampoo bulk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Batiste Original Dry Shampoo Absorbs Oil & Grease Classic Clean Scent 3.81 oz
Batiste$27.514.7★1,476 rev
Batiste Dry Shampoo Blush Fragrance 3.81 OZ. (Pack of 6)
Batiste$24.984.8★109 rev
MONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin oil-absorbing for All Hair Types 200 mL Dual Pack
MONDAY HAIRCARE$13.124.3★7,512 rev
Batiste Shampoo Dry Cherry 6.73 Ounce (200ml) (6 Pack)
Batiste$25.854.7★804 rev
Batiste Dry Shampoo Bare Fragrance 6.73 fl. oz. PACK OF 6
Batiste$36.294.5★575 rev
Newest
by launch dateMONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin oil-absorbing for All Hair Types 200 mL Dual Pack
MONDAY HAIRCARE$13.127,512 rev
MONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin oil-absorbing for All Hair Types 50ML (3 Pack)
MONDAY HAIRCARE$11.95201 rev
Suave Bamboo & Hibiscus Volumizing Dry Shampoo Infused with 100% Natural Ingredients for Visibly Restoring Hair Body & Lift 4.3 oz 12 Pack
Suave$57.001 rev
Dove Advanced Dry Shampoo Travel-Size Volume & Fullness 6-Pack Travel Essentials 1.15 Oz Ea
Dove$23.3080 rev
TRESemm Dry Shampoo Spray Volume Clean 6-Pack Refreshes & Absorbs Warm Petals 7.3 Oz Ea
TRESemmé$42.4657 rev
Trending
90-day click momentum
Batiste Dry Shampoo Original Fragrance Refresh Hair and Absorb Oil Between Washes Waterless Shampoo for Added Hair Texture and Body 3.81 OZ Dry Shampoo Bottle 3 Pack
Batiste$17.814.7★
MONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin oil-absorbing for All Hair Types 200 mL Dual Pack
MONDAY HAIRCARE$13.124.3★
Suave Bamboo & Hibiscus Volumizing Dry Shampoo Infused with 100% Natural Ingredients for Visibly Restoring Hair Body & Lift 4.3 oz 12 Pack
Suave$57.004.0★
Not Your Mothers Value Pack Clean Freak Unscented Jumbo Dry Shampoo (2-Pack) - 12 oz Each - 70% More to Instantly Absorb Oil and Refresh Hair Between Washes - No Scent - For All Hair Types
Not Your Mother's$26.934.7★
Batiste Dry Shampoo Blush Fragrance 3.81 OZ. (Pack of 6)
Batiste$24.984.8★
What buyers say about dry shampoo bulk
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Smell”
“Great dry shampoo spray great price”
“Amazing value”
“Cheapest bundle, best quality”
“Easy to use”
“Great convenient size”
“is effective”
“It works just as advertised”
“Soaks up oil very well”
“give my hair a clean”
What buyers complain about
“Smells horrible”
“Impossible to open”
“residue”
“Not effective”
“It also took awhile to blend into your hair”
“Smaller than expected”
“Oily hair, dont care”
“Bad dry shampoo”
“Make brown too”
“Description is wrong”
Top return reasons
Common questions
- Is dry shampoo bulk profitable to sell on Amazon United States?
- The niche generates $67K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the dry shampoo bulk niche?
- 6 brands and 74 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in dry shampoo bulk?
- Top complaints mined from reviews: Smell, Ease Of Use, Residue. The return rate is 0.0%.
- When does demand for dry shampoo bulk peak?
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the dry shampoo bulk niche?
- Listings span $11.95–$57.00; the average listing price is $25.31 (sweet spot $15–$100). The average incumbent carries 2,237 reviews — the moat a new listing must climb.