Is dry shampoo profitable to sell on Amazon United States?

The niche generates $24.0M/yr across 36 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (65/100).

How competitive is the dry shampoo niche?

13 brands and 134 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in dry shampoo?

Top complaints mined from reviews: Smell, Residue, Value For Money. The return rate is 0.1%.

When does demand for dry shampoo peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the dry shampoo niche?

Listings span $6.72–$29.71; the average listing price is $16.40 (sweet spot $15–$100). The average incumbent carries 4,758 reviews — the moat a new listing must climb.

dry shampoo

Worth a look

Shows a $24.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$24.0M

$24.0M/yr · 13.5M searches

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.40

avg listing price — sweet spot $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Price range

Good$6.72–$29.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,757.53

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, dry shampoo is a $24.0M/yr Amazon United States market (13.5M searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 65/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 1.0M–1.0M; avg 30,000–40,000/product
Revenue / yr: $16.4M–$16.4M; units × avg price
Launch success: 100%; 6 of 6 new (360d)
Conversion rate: 10.9%
Avg BSR: #28
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 68 months
Avg seller age: 131 days

Competition

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

134

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

43%

Top 20: 81%

Open market

15%

Batiste31%
MONDAY HAIRCARE20%
Amika14%
Dove12%
Kitsch4%
Not Your Mother's3%
Open — no brand owns it (7 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 36 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin oil-absorbing for All Hair Types 200 mL

MONDAY HAIRCARE$6.724.3★7,512 rev

amika Perk Up Dry Shampoo 5.3 oz. (Pack of 1)

Amika$26.504.3★20,363 rev

Dove Dry Shampoo Spray Volume & Fullness Absorbs Oil to Refresh Hair Without Washing 5 oz (2-Pack)

Dove$13.894.4★11,864 rev

Batiste Original Dry Shampoo 6.76 OZ / 200ml Powder Oily Hair Oil Control Citrusy Scent

Batiste$8.014.5★15,625 rev

Batiste Dry Shampoo Award Winning No. 1 Brand Instantly Refresh Hair & Absorb Oil Between Washes Vanilla Souffle 3.81 oz

Batiste$8.954.6★259 rev

Newest

by launch date

Aussie Instant Refresh Dry Shampoo Original Clean Talc-Free Butane-Free for Straight Wavy and Curly Hair 4.9oz

Aussie$8.51214 rev

4mo ago

amika perk up talc-free dry shampoo 2.5oz | refreshes roots with a voluminous oomph between washes no white residue absorbs oil + reduces odor for all hair types

Amika$15.6820,363 rev

6mo ago

Batiste Dry Shampoo Award Winning No. 1 Brand Instantly Refresh Hair & Absorb Oil Between Washes Vanilla Souffle 3.81 oz

Batiste$8.95259 rev

7mo ago

Batiste Powder Dry Shampoo Oil-Absorbing Non-Aerosol Blends Seamlessly Original Scent Instant Hair Refresh TSA Compliant (1.06 oz)

Batiste$12.89118 rev

7mo ago

amika positively perked up dry shampoo duo | gift set for refreshing hair between wash days

Amika$26.36343 rev

10mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell24%

“Decent fragrance”

Moist/Dry16%

“Best spray dry shampoo ever”

Quality-Overall8%

“Overall, it is a fantastic, dependable product”

Value For Money7%

“Fair price”

Efficiency3%

“It works really well”

Ease Of Use3%

“Easy and effective”

Oily/Greasy3%

“it cuts down the greasy look”

Residue3%

“No nasty residue”

Advertised Vs Actual Product2%

“Does what it says”

Cleansing2%

“It gets your hair looking clean”

What buyers complain about

Smell12%

“Awful smell”

Residue9%

“White residue”

Value For Money5%

“Way too expensive”

Hair Related5%

“It makes my hair feel like absolutely horrible”

Moist/Dry5%

“Makes my hair dry”

Functionality-Overall4%

“Not effective”

Oily/Greasy4%

“makes your hair greasy”

Suitability Colored Hair3%

“ughhh horrible for darker hair colors”

Ease Of Use3%

“Hard to open”

Color2%

“No Color”

Top return reasons

Leak-Proof12%

Advertised Vs Actual Product11%

Product Condition10%

Functionality-Overall8%

Size-Overall7%

Smell5%

Moist/Dry4%

Motor Power4%

Suitability Short Hair4%

Dispensing Mechanism3%

Common questions

Is dry shampoo profitable to sell on Amazon United States?: The niche generates $24.0M/yr across 36 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (65/100).
How competitive is the dry shampoo niche?: 13 brands and 134 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in dry shampoo?: Top complaints mined from reviews: Smell, Residue, Value For Money. The return rate is 0.1%.
When does demand for dry shampoo peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the dry shampoo niche?: Listings span $6.72–$29.71; the average listing price is $16.40 (sweet spot $15–$100). The average incumbent carries 4,758 reviews — the moat a new listing must climb.

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dry shampoo

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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