Dry Shampoo
PassDry Shampoo scores 65 out of 100, a Pass. Shoppers spend an estimated $24.0M a year here, demand is soft, at -8.2% this quarter, and an estimated 0.1% of orders come back.
- Flapen Score
- 65 / 100Top 3% of 10,978 Beauty & Personal Care niches · +17 vs the category median of 4865
- Market size
- $24.0M/yr13.5M searches / yr
- 90-day growth
- -8.2%search demand this quarter
- Competition
- 43%top-5 click share · 13 brands · 134 sellers
Flapen Score
Dry Shampoo against its category
The dotted line is the Beauty & Personal Care average. Past it, Dry Shampoo is stronger. Inside it, weaker.
Market
The Dry Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Dry Shampoo 13.5M times last year and spent an estimated $24.0M. The top 5 brands take 82% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 10.9% of those searches ended in a purchase.
Shoppers searched for this 13.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24.0M a year.
- Searches, last 12 months
- 13.5M
- Growth, 90 days vs prior 90
- -8.2%
- Conversion, latest week
- 10.9%
- Market size, estimated
- $24.0Ma year
- Peak month
- February1.3× the quietest month
- Top search term
- dry shampoo7.9M searches a year
02 · Price
A sale here is worth $16.40.
Listings sell for $16.40 on average, from $6.72 to $29.71. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 30,000 to 40,000 of them. At $16.40 that is $492K to $656K a year per listing.
- Average price
- $16.40inside the $15 to $100 sweet spot
- Price range
- $6.72–$29.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- $492K–$656K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Dry Shampoos. It carries 4,758 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Dry Shampoos
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 4,758per listing
- Listings tracked
- 36
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Dry Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin oil-absorbing for All Hair Types 200 mL
- Price
- $6.72
- Rating
- 4.3/5
- Reviews
- 7,512
- Age
- 2y ago
amika Perk Up Dry Shampoo 5.3 oz. (Pack of 1)
- Price
- $26.50
- Rating
- 4.3/5
- Reviews
- 20,363
- Age
- 7y ago
Dove Dry Shampoo Spray Volume & Fullness Absorbs Oil to Refresh Hair Without Washing 5 oz (2-Pack)
- Price
- $13.89
- Rating
- 4.4/5
- Reviews
- 11,864
- Age
- 6y ago
Batiste Original Dry Shampoo 6.76 OZ / 200ml Powder Oily Hair Oil Control Citrusy Scent
- Price
- $8.01
- Rating
- 4.5/5
- Reviews
- 15,625
- Age
- 7y ago
Batiste Dry Shampoo Award Winning No. 1 Brand Instantly Refresh Hair & Absorb Oil Between Washes Vanilla Souffle 3.81 oz
- Price
- $8.95
- Rating
- 4.6/5
- Reviews
- 259
- Age
- 7mo ago
Trending
estimated 90-day click momentumBatiste Dry Shampoo Award Winning No. 1 Brand Instantly Refresh Hair & Absorb Oil Between Washes Vanilla Souffle 3.81 oz
- Price
- $8.95
- Rating
- 4.6/5
- Reviews
- 259
- Age
- 7mo ago
amika perk up talc-free dry shampoo 2.5oz | refreshes roots with a voluminous oomph between washes no white residue absorbs oil + reduces odor for all hair types
- Price
- $15.68
- Rating
- 4.3/5
- Reviews
- 20,363
- Age
- 6mo ago
Aussie Instant Refresh Dry Shampoo Original Clean Talc-Free Butane-Free for Straight Wavy and Curly Hair 4.9oz
- Price
- $8.51
- Rating
- 3.6/5
- Reviews
- 214
- Age
- 4mo ago
K18 AirWash Travel Non Aerosol Dry Shampoo Spray - Odor Eliminating Dry Shampoo for Women with No White Cast - Fresh Hair + Scalp for 3 Days - Absorbs Oil + Sweat Without Heavy Fragrances (1.6 Fl oz)
- Price
- $23.91
- Rating
- 4.4/5
- Reviews
- 1,798
- Age
- 1y ago
Batiste Original Dry Shampoo Absorbs Oil & Grease Classic Clean Scent 3.81 oz
- Price
- $27.51
- Rating
- 4.7/5
- Reviews
- 1,476
- Age
- 10y ago
Newest
by launch dateAussie Instant Refresh Dry Shampoo Original Clean Talc-Free Butane-Free for Straight Wavy and Curly Hair 4.9oz
- Price
- $8.51
- Rating
- 3.6/5
- Reviews
- 214
- Age
- 4mo ago
amika perk up talc-free dry shampoo 2.5oz | refreshes roots with a voluminous oomph between washes no white residue absorbs oil + reduces odor for all hair types
- Price
- $15.68
- Rating
- 4.3/5
- Reviews
- 20,363
- Age
- 6mo ago
Batiste Dry Shampoo Award Winning No. 1 Brand Instantly Refresh Hair & Absorb Oil Between Washes Vanilla Souffle 3.81 oz
- Price
- $8.95
- Rating
- 4.6/5
- Reviews
- 259
- Age
- 7mo ago
MONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin oil-absorbing for All Hair Types 200 mL Dual Pack
- Price
- $13.12
- Rating
- 4.3/5
- Reviews
- 7,512
- Age
- 10mo ago
Kitsch Volumizing Rice Protein Dry Shampoo Powder - Dry Shampoo for Women & Men No White Cast Absorbs Oil Non-Greasy Light-to-medium Hair Colors Travel Size - Invisible 1oz
- Price
- $9.60
- Rating
- 4.0/5
- Reviews
- 1,538
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
134
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 81%
Open market
15%
- Batiste31%
- MONDAY HAIRCARE20%
- Amika14%
- Dove12%
- Kitsch4%
- Not Your Mother's3%
- Open — no brand owns it (7 brands, 15%)
Demand
Dry Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Dry Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dry shampoo7.9M/yr
- dry shampoo for women2.3M/yr
- batiste dry shampoo879K/yr
- amika dry shampoo596K/yr
- dry shampoo batiste274K/yr
- dove dry shampoo181K/yr
- monday dry shampoo188K/yr
- dry shampoo spray158K/yr
- monday187K/yr
- monday haircare109K/yr
Reviews and returns
What reviews say buyers love and hate about Dry Shampoo
We read the reviews and the return reasons for every product selling here.
“Awful smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dry Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data