Dry Oil

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $449K a year.

Searches, last 12 months

170K

Growth, 90 days vs prior 90

+7.9%

Conversion, latest week

13.8%

Market size, estimated

$449Ka year

Peak month

December2.0× the quietest month

Top search term

necessaire deodorant86K searches a year

Listings sell for $19.06 on average, from $9.15 to $24.77. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $19.06 that is $29K to $38K a year per listing.

Average price

$19.06inside the $15 to $100 sweet spot

Price range

$9.15–$24.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,500–2,000

Revenue per listing a year

$29K–$38K

Returns

1.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #165 within Deodorants & Antiperspirants. It carries 5,205 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#165in Deodorants & Antiperspirants

Average rating

4.15 starsAmazon United States average 4.42 stars

Average reviews

5,205per listing

Listings tracked

13

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

64 months