Dry Hands Treatment
FailDemand is soft, at -49.8% this quarter, so Dry Hands Treatment is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $118K/yr233K searches / yr
- 90-day growth
- -49.8%search demand this quarter
- Competition
- 39%top-5 click share · 32 brands · 490 sellers
Flapen Score
Dry Hands Treatment against its category
The dotted line is the Beauty & Personal Care average. Past it, Dry Hands Treatment is stronger. Inside it, weaker.
Market
The Dry Hands Treatment market on Amazon at a glance
Shoppers on Amazon United States searched for Dry Hands Treatment 233K times last year and spent an estimated $118K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Mar–Apr. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -49.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.
- Searches, last 12 months
- 233K
- Growth, 90 days vs prior 90
- -49.8%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $118Ka year
- Peak month
- April6.0× the quietest month
- Top search term
- hand care48K searches a year
02 · Price
A sale here is worth $12.54.
Listings sell for $12.54 on average, from $3.48 to $29.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $12.54 that is $3K to $6K a year per listing.
- Average price
- $12.54under the $15 to $100 sweet spot
- Price range
- $3.48–$29.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #26 within Foot & Hand Care. It carries 12,514 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #26in Foot & Hand Care
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 12,514per listing
- Listings tracked
- 43
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Dry Hands Treatment products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
32 rising
Sellers
490
Top-5 brand share
55%
Top 20: 90%
Top-5 click share
39%
Top 20: 80%
Open market
41%
- Brand 125%
- Brand 29%
- Brand 38%
- Brand 47%
- Brand 55%
- Brand 65%
Demand
Dry Hands Treatment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Mar, Apr · busiest ÷ quietest = 6.0×
Search terms
Top Dry Hands Treatment search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hand care48K/yr
- dry hands treatment35K/yr
- hand treatment17K/yr
- cracked hands19K/yr
- dry cracked hands16K/yr
- hand repair19K/yr
- soft hands7K/yr
- hand softening treatment7K/yr
- dry cracked hands treatment11K/yr
- hand care products5K/yr
Reviews and returns
What reviews say buyers love and hate about Dry Hands Treatment
We read the reviews and the return reasons for every product selling here.
“Weird Smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dry Hands Treatment questions
Answered from the same tracked data.