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Dry Hands

Fail

The top 5 products take 87% of clicks, so Dry Hands is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$403K/yr137K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
87%top-5 click share · 8 brands · 67 sellers

Flapen Score

Dry Hands against its category

The dotted line is the Beauty & Personal Care average. Past it, Dry Hands is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dry Hands market on Amazon at a glance

Shoppers on Amazon United States searched for Dry Hands 137K times last year and spent an estimated $403K. The top 5 brands take 89% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 13.6% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $403K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
13.6%
Market size, estimated
$403Ka year
Peak month
December1.8× the quietest month
Top search term
dry hands86K searches a year

02 · Price

A sale here is worth $21.59.

Listings sell for $21.59 on average, from $8.51 to $39.27. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $21.59 that is $16K to $22K a year per listing.

Average price
$21.59inside the $15 to $100 sweet spot
Price range
$8.51–$39.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$16K–$22K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #1,236 within Foot & Hand Care. It carries 13,982 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#1,236in Foot & Hand Care
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
13,982per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Dry Hands products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

67

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

5%

  • Brand 131%
  • Brand 226%
  • Brand 314%
  • Brand 411%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (2 brands, 5%)

Demand

Dry Hands search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Dry Hands search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dry hands86K/yr
  • dry hands pole grip27K/yr
  • dry hands grip10K/yr
  • dry grip6K/yr
  • dry hand5K/yr
  • dry hands golf3K/yr

Reviews and returns

What reviews say buyers love and hate about Dry Hands

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Moist/Dry”
12%of negative reviews mention “Value For Money”
0.4%of orders come back
“Not worth the money”
A buyer, on “Value For Money”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dry Hands questions

Answered from the same tracked data.