Dry Flaky Skin Under Beard
FailThe top 5 brands take 100% of clicks, so Dry Flaky Skin Under Beard is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $156K/yr92K searches / yr
- 90-day growth
- -9.2%search demand this quarter
- Competition
- 70%top-5 click share · 4 brands · 35 sellers
Flapen Score
Dry Flaky Skin Under Beard against its category
The dotted line is the Beauty & Personal Care average. Past it, Dry Flaky Skin Under Beard is stronger. Inside it, weaker.
Market
The Dry Flaky Skin Under Beard market on Amazon at a glance
Shoppers on Amazon United States searched for Dry Flaky Skin Under Beard 92K times last year and spent an estimated $156K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- -9.2%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $156Ka year
- Top search term
- every man jack beard20K searches a year
02 · Price
A sale here is worth $19.68.
Listings sell for $19.68 on average, from $9.47 to $35.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $19.68 that is $5K to $10K a year per listing.
- Average price
- $19.68inside the $15 to $100 sweet spot
- Price range
- $9.47–$35.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #135 within Men's. It carries 1,130 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 4.3%
- Average rank
- #135in Men's
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 1,130per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Dry Flaky Skin Under Beard products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Every Man Jack Beard + Face Recovery Lotion-Moisturizes Relieves Dry Skin and Beard Itch - Light Sandalwood Scent-Made w/Naturally Derived Ingredients like Coconut Oil and Witch Hazel-3.2oz(2 pack)
- Price
- $23.29
- Rating
- 4.6/5
- Reviews
- 926
- Age
- 4y ago

Every Man Jack Daily Face Lotion for Men - Deeply Moisturize and Revive Dry Tired Skin with Hyaluronic Acid Aloe Vera and Niacinamide - 2.5 oz Mens Face Lotion (2 Pack)
- Price
- $14.65
- Rating
- 4.4/5
- Reviews
- 917
- Age
- 4y ago

Every Man Jack Beard Essentials Gift Set for Men Complete Routine with 5 Full-Size Essentials Sandalwood Scent - Beard & Face Wash Lotion Oil Butter & Comb
- Price
- $35.75
- Rating
- 4.8/5
- Reviews
- 2,256
- Age
- 3y ago

Every Man Jack Daily Face Wash & Moisturizer Bundle for Men Hydrating Skincare Routine with Hyaluronic Acid Niacinamide & Aloe
- Price
- $14.89
- Rating
- 4.6/5
- Reviews
- 298
- Age
- 4y ago

Every Man Jack Beard + Scruff Face Lotion - Moisturizes Relieves Dry Skin and Beard Itch - Light Aged Bourbon Scent - Naturally Derived Ingredients like Coconut Oil and Witch Hazel - 3.2 oz (2 Pack)
- Price
- $23.41
- Rating
- 4.6/5
- Reviews
- 926
- Age
- 2y ago
Trending
estimated 90-day click momentum
NIVEA Men Sensitive Calm Face and Beard Balm Mens Beard Balm for Sensitive Skin 5 fl oz pump bottle
- Price
- $10.03
- Rating
- 4.2/5
- Reviews
- 456
- Age
- 3y ago

Maestros Classic BEARD BUTTER | Anti-Itch Extra Soothing Hydrating Beard Creme For All Beard Types & Lengths- Speakeasy Blend 4 Ounce
- Price
- $16.75
- Rating
- 4.6/5
- Reviews
- 3,338
- Age
- 10y ago

Every Man Jack Daily Face Wash & Moisturizer Bundle for Men Hydrating Skincare Routine with Hyaluronic Acid Niacinamide & Aloe
- Price
- $14.89
- Rating
- 4.6/5
- Reviews
- 298
- Age
- 4y ago

Every Man Jack Mens Mineral Face Lotion w/Broad Spectrum SPF 30 Sunscreen w/Zinc Oxide - Dermatologist Tested UVA/UVB Protection - Daily Moisturizer to Protect & Relieve Dry Skin - 2 Fl Oz (2 Pack)
- Price
- $18.63
- Rating
- 4.2/5
- Reviews
- 98
- Age
- 1y ago

Every Man Jack Beard Styling Balm - Light Sandalwood Scent - Moisturize Strengthen and Style Your Beard - Medium Hold - Made w/Naturally Derived Ingredients like Candelilla Wax and Shea Butter - 2oz
- Price
- $9.47
- Rating
- 4.5/5
- Reviews
- 975
- Age
- 8y ago
Newest
by launch date
Every Man Jack Mens Mineral Face Lotion w/Broad Spectrum SPF 30 Sunscreen w/Zinc Oxide - Dermatologist Tested UVA/UVB Protection - Daily Moisturizer to Protect & Relieve Dry Skin - 2 Fl Oz (2 Pack)
- Price
- $18.63
- Rating
- 4.2/5
- Reviews
- 98
- Age
- 1y ago

Every Man Jack Mens Beard + Face Wash & Scruff Face Lotion Set - Subtle Sandalwood Scent - Naturally Cleanse Hydrate and Soothe Your Beard & Skin
- Price
- $19.46
- Rating
- 4.6/5
- Reviews
- 234
- Age
- 1y ago

Every Man Jack Beard Care Gift Set for Men Complete Grooming Kit with Beard Oil Balm Brush Dual-Sided Comb Trimming Scissors & Mustache Comb - Sandalwood Scent
- Price
- $30.22
- Rating
- 4.8/5
- Reviews
- 618
- Age
- 1y ago

NIVEA MEN Sensitive Face and Beard Moisture Gel Gentle Face and Beard Moisturizer for Men Instantly Hydrates Skin and Conditions Beards 1.7 Fl Oz Tube Pack of 3
- Price
- $22.04
- Rating
- 4.4/5
- Reviews
- 311
- Age
- 2y ago

Every Man Jack Beard + Scruff Face Lotion - Moisturizes Relieves Dry Skin and Beard Itch - Light Aged Bourbon Scent - Naturally Derived Ingredients like Coconut Oil and Witch Hazel - 3.2 oz (2 Pack)
- Price
- $23.41
- Rating
- 4.6/5
- Reviews
- 926
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
35
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- Every Man Jack89%
- NIVEA MEN8%
- Maestro's Classic2%
- KAMEDIS1%
Demand
Dry Flaky Skin Under Beard search demand
Weekly searches over the year. Pick a range.
Search terms
Top Dry Flaky Skin Under Beard search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- every man jack beard20K/yr
- every man jack face lotion13K/yr
- beard and face lotion7K/yr
- beard lotion for men5K/yr
- beard itching relief for men4K/yr
- beard and face moisturizer6K/yr
- everyman jack face lotion5K/yr
- beard lotion for dry skin5K/yr
- everyman jack beard5K/yr
- every man jack face moisturizer3K/yr
Reviews and returns
What reviews say buyers love and hate about Dry Flaky Skin Under Beard
We read the reviews and the return reasons for every product selling here.
“Strong smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dry Flaky Skin Under Beard questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









