drunk elephant retinol
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$51.52avg listing price — sweet spot $15–$100
Price range
Great$9.89–$74.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Review moat
Bad6,439.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad$51K$51K/yr · 21K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, drunk elephant retinol is a $51K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
drunk elephant retinol market data
- Units sold / yr
- 1K–2K
- avg 250–500/product
- Revenue / yr
- $64K–$77K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #574
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Drunk Elephant93%
- The Ordinary7%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +9.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top drunk elephant retinol search terms
- drunk elephant retinol11K/yr
- retinol drunk elephant4K/yr
- drunk elephant a-passioni retinol cream3K/yr
- drunk elephant retinol cream2K/yr
- drunk elephant retinol serum654/yr
Top drunk elephant retinol products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Drunk Elephant A-Passioni Retinol Cream - 30 ml/1 fl oz - 1% Retinol Serum - Clean Clinical Skincare - Cruelty-Free - Dermatologist-Tested - Free of Essential Oils Silicones and Fragrance
Drunk Elephant$74.094.5★348 rev
The Ordinary Retinol 1% in Squalane High-Strength Retinol Serum for Anti-Aging and Skin Smoothing 1 Fl Oz
The Ordinary$9.894.6★18,889 rev
Drunk Elephant A-Gloei Maretinol Oil - 30 ml/1 fl oz - Gentle 0.5% Retinol Face Oil - Clean Clinical Skincare - Cruelty-Free - Free of Essential Oils Silicones and Fragrance
Drunk Elephant$70.584.3★82 rev
Newest
by launch dateDrunk Elephant A-Gloei Maretinol Oil - 30 ml/1 fl oz - Gentle 0.5% Retinol Face Oil - Clean Clinical Skincare - Cruelty-Free - Free of Essential Oils Silicones and Fragrance
Drunk Elephant$70.5882 rev
Drunk Elephant A-Passioni Retinol Cream - 30 ml/1 fl oz - 1% Retinol Serum - Clean Clinical Skincare - Cruelty-Free - Dermatologist-Tested - Free of Essential Oils Silicones and Fragrance
Drunk Elephant$74.09348 rev
The Ordinary Retinol 1% in Squalane High-Strength Retinol Serum for Anti-Aging and Skin Smoothing 1 Fl Oz
The Ordinary$9.8918,889 rev
Trending
90-day click momentumDrunk Elephant A-Passioni Retinol Cream - 30 ml/1 fl oz - 1% Retinol Serum - Clean Clinical Skincare - Cruelty-Free - Dermatologist-Tested - Free of Essential Oils Silicones and Fragrance
Drunk Elephant$74.094.5★
The Ordinary Retinol 1% in Squalane High-Strength Retinol Serum for Anti-Aging and Skin Smoothing 1 Fl Oz
The Ordinary$9.894.6★
Drunk Elephant A-Gloei Maretinol Oil - 30 ml/1 fl oz - Gentle 0.5% Retinol Face Oil - Clean Clinical Skincare - Cruelty-Free - Free of Essential Oils Silicones and Fragrance
Drunk Elephant$70.584.3★
What buyers say about drunk elephant retinol
What buyers praise and complain about, mined from review topics.What buyers love
“reasonable price”
“my skin feels softer”
“The serum itself is a lightweight oil that spreads easily”
“it worked well for my sensitive skin”
“my skin feels more hydrated overall”
“No irritation at all”
“Works great to reduce pores and wrinkles,”
“doesn't dry out my skin which is very nice”
“Seen improvement in fine lines”
“brighter with this price”
What buyers complain about
“leaves my skin very greasy”
“Allergic reaction”
“Weird odor”
“chemically burnt my face with the tiniest amount”
“Not absorbing”
“Doesnt work”
“It made my skin oily”
“then my face started getting dry”
“All in all, in Los Angeles, this product is unusable; it dries out the skin—both on its own and in combination with the sun—so ultimately, it only makes things worse”
“Too strong for me”
Top return reasons
Common questions
- Is drunk elephant retinol profitable to sell on Amazon United States?
- The niche generates $51K/yr across 3 tracked products. 90-day search growth is +9.9%. Flapen's verdict: Skip it (38/100).
- How competitive is the drunk elephant retinol niche?
- 2 brands and 8 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in drunk elephant retinol?
- Top complaints mined from reviews: Oily/Greasy, Allergies, Smell. The return rate is 0.6%.
- When does demand for drunk elephant retinol peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the drunk elephant retinol niche?
- Listings span $9.89–$74.09; the average listing price is $51.52 (sweet spot $15–$100). The average incumbent carries 6,440 reviews — the moat a new listing must climb.