Drunk Elephant Dupes

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $650K a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-20.4%

Conversion, latest week

2.1%

Market size, estimated

$650Ka year

Peak month

December7.6× the quietest month

Top search term

bubble1.0M searches a year

Listings sell for $15.01 on average, from $8.54 to $33.90. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $15.01 that is $23K to $30K a year per listing.

Average price

$15.01inside the $15 to $100 sweet spot

Price range

$8.54–$33.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

$23K–$30K

Returns

0.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #310 within Face Moisturizers. It carries 2,406 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

15.1%

Average rank

#310in Face Moisturizers

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

2,406per listing

Listings tracked

22

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

42 months