Is drunk elephant dupes profitable to sell on Amazon United States?

The niche generates $650K/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Skip it (45/100).

How competitive is the drunk elephant dupes niche?

7 brands and 20 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in drunk elephant dupes?

Top complaints mined from reviews: Size-Overall, Smell, Leak-Proof. The return rate is 0.7%.

When does demand for drunk elephant dupes peak?

Demand peaks in Nov–Dec; the busiest month runs 7.6× the quietest.

What does it cost to enter the drunk elephant dupes niche?

Listings span $8.54–$33.90; the average listing price is $15.01 (sweet spot $15–$100). The average incumbent carries 2,406 reviews — the moat a new listing must climb.

drunk elephant dupes

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$15.01

avg listing price — sweet spot $15–$100

Price range

Great$8.54–$33.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$650K

$650K/yr · 2.1M searches

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,406.41

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-20.4%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, drunk elephant dupes is a $650K/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

drunk elephant dupes market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: $600K–$751K; units × avg price
Conversion rate: 2.1%
Avg BSR: #310
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 15.1%
Avg brand age: 42 months
Avg seller age: 129 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

Bubble Skincare87%
BYOMA3%
Little Kids3%
Maxx Bubbles2%
JOYIN2%
e.l.f.2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 7.6×

Open Trend

Top drunk elephant dupes search terms

bubble1.0M/yr -15.4%0.9% conv.
bubble skincare set394K/yr -42.8%0.6% conv.
bubbl75K/yr -1.7%0.1% conv.
bubble skincare kit80K/yr -22.0%0.7% conv.
skincare bubble63K/yr -26.7%0.4% conv.
bubble skin care set63K/yr -12.9%0.7% conv.
bubble face moisturizer24K/yr +28.4%9.1% conv.
bubble skincare for kids75K/yr -50.0%0.7% conv.
bubble face care20K/yr +14.5%2.5% conv.
bubble face15K/yr +4.9%4.9% conv.

All search terms

Top drunk elephant dupes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bubble Skincare Slam Dunk Hydrating Face Moisturizer - Travel Size Lightweight Face Lotion with Vitamin E + Aloe Vera - Daily Facial Moisturizer for Normal + Dry Skin with Blue Light Protection (50ml)

Bubble Skincare$13.904.7★7,045 rev

Bubble Skincare Cloud Surf Water Cream Moisturizer - Mattifying & Hydrating Moisturizer for Oily Skin - Lightweight Travel Face Moisturizer to Help Minimize Pores - Normal to Combination Skin (50ml)

Bubble Skincare$14.134.7★1,100 rev

Bubble Skincare Cloud Surf Water Cream Moisturizer - Mattifying & Hydrating Moisturizer for Oily Skin - Lightweight Travel Face Moisturizer to Help Minimize Pores - Normal to Combination Skin (30ml)

Bubble Skincare$9.604.7★1,100 rev

Bubble Skincare Cosmic Silk Hydrating Milky Toner - Ceramide-Rich Face Toner for Dry Dehydrated Skin with Hyaluronic Acid Maple Sap Water Allantoin - Radiant Glazed Look (100ml)

Bubble Skincare$14.174.6★109 rev

Bubble Skincare Over Night Hydrating Sleep Mask - Gentle Exfoliating Overnight Face Mask for Skin Barrier Repair - Formulated with Mandelic Acid & Sodium PCA to Hydrate Brighten & Soothe Skin (50ml)

Bubble Skincare$16.194.8★393 rev

Newest

by launch date

Bubble Skincare Soft Swerve Barrier Cream - Face Moisturizer for Dry Skin Skin Barrier Repair Balm - Moisture-Sealing Face Balm with Squalane Shea Butter Ceramides Niacinamide (47g)

Bubble Skincare$16.4536 rev

6mo ago

Bubble Skincare Power Wave Face Moisturizer - Hydrating Peptide Facial Cream for Dry Sensitive Skin with Jojoba Oil - Lightweight Daily Skin Barrier Repair (50 ml)

Bubble Skincare$14.1565 rev

6mo ago

Bubble Skincare Cosmic Silk Hydrating Milky Toner - Ceramide-Rich Face Toner for Dry Dehydrated Skin with Hyaluronic Acid Maple Sap Water Allantoin - Radiant Glazed Look (100ml)

Bubble Skincare$14.17109 rev

11mo ago

BeYoutiful Skin Care Gift Set for Teens Moisturizer Lotion Lip Mask Toner

BeYoutiful$19.25243 rev

1y ago

Bubble Skincare Cloud Surf Water Cream Moisturizer - Mattifying & Hydrating Moisturizer for Oily Skin - Lightweight Travel Face Moisturizer to Help Minimize Pores - Normal to Combination Skin (30ml)

Bubble Skincare$9.601,100 rev

1y ago

What buyers say about drunk elephant dupes

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry18%

“Its Moisturizing”

Quality-Overall12%

“Excellent product, Easy to Use”

Suitability Combination Skin8%

“Gentle in sensitive skin”

Value For Money7%

“Great value”

Soft Feel6%

“Feels very soft”

Suitability Dry Skin5%

“Great moisturizer for dry skin”

Fun/Entertainment Experience4%

“Fun time”

Size-Overall3%

“Size is perfect”

Gifting Purpose3%

“a cute gift”

Ease Of Use3%

“easy to use”

What buyers complain about

Size-Overall9%

“Very tiny containers”

Smell9%

“smells a little bit chemically”

Leak-Proof8%

“leaked everywhere”

Functionality-Overall6%

“Doesnt work well”

Quality-Overall6%

“Not good quality bubbles”

Value For Money5%

“mad expensive”

Thickness4%

“whats inside is not a thin serum”

Moist/Dry3%

“Not my ideal moisturizer”

Durability3%

“didnt last”

Allergies3%

“Caused extreme irritation”

Top return reasons

Leak-Proof23%

Value For Money18%

Size-Overall17%

Functionality-Overall5%

Advertised Vs Actual Product4%

Moist/Dry4%

Smell3%

Motor Power3%

Product Condition2%

Defective Material/Parts2%

Common questions

Is drunk elephant dupes profitable to sell on Amazon United States?: The niche generates $650K/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Skip it (45/100).
How competitive is the drunk elephant dupes niche?: 7 brands and 20 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in drunk elephant dupes?: Top complaints mined from reviews: Size-Overall, Smell, Leak-Proof. The return rate is 0.7%.
When does demand for drunk elephant dupes peak?: Demand peaks in Nov–Dec; the busiest month runs 7.6× the quietest.
What does it cost to enter the drunk elephant dupes niche?: Listings span $8.54–$33.90; the average listing price is $15.01 (sweet spot $15–$100). The average incumbent carries 2,406 reviews — the moat a new listing must climb.