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Drunk Elephant Advent Calendar 2023

Fail

Shoppers spend an estimated $0 a year here, so Drunk Elephant Advent Calendar 2023 is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$0/yr177K searches / yr
90-day growth
-28.4%search demand this quarter
Competition
59%top-5 click share · 14 brands · 70 sellers

Flapen Score

Drunk Elephant Advent Calendar 2023 against its category

The dotted line is the Beauty & Personal Care average. Past it, Drunk Elephant Advent Calendar 2023 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drunk Elephant Advent Calendar 2023 market on Amazon at a glance

Shoppers on Amazon United States searched for Drunk Elephant Advent Calendar 2023 177K times last year and spent an estimated $0. The top 5 brands take 76% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-28.4%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
November128.9× the quietest month
Top search term
drunk elephant advent calendar5K searches a year

02 · Price

A sale here is worth $60.55.

Listings sell for $60.55 on average, from $9.32 to $206.53. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $60.55 that is $0 to $6K a year per listing.

Average price
$60.55inside the $15 to $100 sweet spot
Price range
$9.32–$206.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 19.9% of listings are out of stock. The average listing ranks #43,265 within Makeup Sets. It carries 681 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
95%
Out of stock, average day
19.9%
Average rank
#43,265in Makeup Sets
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
681per listing
Listings tracked
19

04 · Newcomers

5 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
5Amazon's first-year sales bar
Average brand age
25 months

Products

Top Drunk Elephant Advent Calendar 2023 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

70

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

19%

  • Brand 124%
  • Brand 219%
  • Brand 314%
  • Brand 413%
  • Brand 57%
  • Brand 65%

Demand

Drunk Elephant Advent Calendar 2023 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 128.9×

Search terms

Top Drunk Elephant Advent Calendar 2023 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drunk elephant advent calendar5K/yr
  • victoria secret advent calendar16K/yr
  • bubble skincare advent calendar12K/yr
  • skin care calendar3K/yr
  • essence advent calendar15K/yr
  • elf makeup advent calendar28K/yr
  • advent calendar ulta8K/yr
  • calendario de adviento maquillaje sephora8K/yr
  • nyx advent calendar11K/yr
  • benefit advent calendar6K/yr

Reviews and returns

What reviews say buyers love and hate about Drunk Elephant Advent Calendar 2023

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
14%of negative reviews mention “Value For Money”
0.8%of orders come back
“Products seem cheap”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Drunk Elephant Advent Calendar 2023 questions

Answered from the same tracked data.