drunk elephant advent calendar 2023
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$60.55avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good681.37avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$9.32–$206.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-28.4%90-day search growth — must beat 0% to launch
Market size
Bad$0$0/yr · 177K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, drunk elephant advent calendar 2023 is a $0/yr Amazon United States market (177K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
drunk elephant advent calendar 2023 market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $45K–$61K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #43,265
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 53%
- Out of stock
- 19.9%
- Avg brand age
- 25 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
70
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
19%
- e.l.f.24%
- Ulta Beauty19%
- SEPHORA14%
- Revolution Beauty London13%
- Glow Recipe7%
- L'Oreal Paris5%
Demand & seasonality
Weekly Amazon search volume, last 93 weeks — -28.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 128.9×
Top drunk elephant advent calendar 2023 search terms
- drunk elephant advent calendar5K/yr
- victoria secret advent calendar16K/yr
- bubble skincare advent calendar12K/yr
- skin care calendar3K/yr
- essence advent calendar15K/yr
- elf makeup advent calendar28K/yr
- advent calendar ulta8K/yr
- calendario de adviento maquillaje sephora8K/yr
- nyx advent calendar11K/yr
- benefit advent calendar6K/yr
Top drunk elephant advent calendar 2023 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free
e.l.f.$94.584.6★421 rev
Revolution Makeup Advent Calendar 24-Piece Beauty Gift Set for Lips Eyes & Face Features Essential Cosmetics & Tools Vegan & Cruelty-Free
Revolution Beauty London$55.014.5★1,183 rev
2025 Ulta Beauty x Mini Brands Advent Calendar
Ulta Beauty$43.363.1★222 rev
Sephora Collection Holiday Beauty Advent Calendar 2025 24 Makeup Skincare Bath & Accessory Gifts
SEPHORA$97.974.0★62 rev
Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar
Ulta Beauty$27.434.0★112 rev
Newest
by launch date
Glow Recipe 12 Days of Glow Advent Calendar - Limited-Edition Skincare Gift Set with Full-Size Travel-Size & Mini Favorites for Hydration Radiance & Barrier Support
Glow Recipe$95.7210 rev
SEPHORA COLLECTION Premium Makeup & Skincare Advent Calendar Gift Set
SEPHORA$112.0417 rev
ULTA 24 Days of Beauty Advent Calendar
Ulta Beauty$206.530 rev
Sephora Collection Holiday Beauty Advent Calendar 2025 24 Makeup Skincare Bath & Accessory Gifts
SEPHORA$97.9762 rev
2025 Ulta Beauty x Mini Brands Advent Calendar
Ulta Beauty$43.36222 rev
Trending
90-day click momentumGlow Recipe 12 Days of Glow Advent Calendar - Limited-Edition Skincare Gift Set with Full-Size Travel-Size & Mini Favorites for Hydration Radiance & Barrier Support
Glow Recipe$95.723.8★
HARRY POTTER - Budget Advent Calendar 2025-24 Magical Wizarding World Gifts & Accessories - Stationery Jewelry & Surprises - For the Christmas Countdown - Official License - Cinereplicas
Cinereplicas$18.734.0★
Beauty Advent Calendar 2025 for Adults Women & Teen Girls 12 Days Bath and Body Christmas Gifts Sets for Women 12pcs Spa Gift Baskets for Her Skincare Beauty Gifts Box Kit
Nomemio$14.474.6★
puplat Advent Calendar 2026 24PC Jewelry Set for Women Fits All Occasions
puplat$22.834.1★
Makeup Advent Calendar 2026 Mothers Day Makeup Gifts for Teenage Girls Women All in One Makeup Kit Surprise Gift Countdown Calendar Gifts with Eyeshadow Palette Lipstick Foundation Eyebrow
BONNIE CHOICE$9.324.2★
What buyers say about drunk elephant advent calendar 2023
What buyers praise and complain about, mined from review topics.What buyers love
“Good for the price”
“Great gift”
“The variety was perfect”
“Full of fun”
“So far, I love the items and they are nice sized”
“Nice variety of scents”
“Just as expected”
“These are collectibles”
“Great collection of lip savers during winter cold”
“Glow”
What buyers complain about
“Products seem cheap”
“Not as great as I hoped”
“The person I gifted it to did not like it as a whole”
“Size of the items are small”
“Products smell old”
“Product was as PLASTIC”
“The colors aren't always something we'd use”
“didn't last”
“The products also do not come with instructions which would have been nice to have as a beginner”
“Bad quality and design overall”
Top return reasons
Common questions
- Is drunk elephant advent calendar 2023 profitable to sell on Amazon United States?
- The niche generates $0/yr across 19 tracked products. 5 of 13 products launched in the last 360 days are still selling. 90-day search growth is -28.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the drunk elephant advent calendar 2023 niche?
- 14 brands and 70 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in drunk elephant advent calendar 2023?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Gifting Purpose. The return rate is 0.8%.
- When does demand for drunk elephant advent calendar 2023 peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 128.9× the quietest.
- What does it cost to enter the drunk elephant advent calendar 2023 niche?
- Listings span $9.32–$206.53; the average listing price is $60.55 (sweet spot $15–$100). The average incumbent carries 681 reviews — the moat a new listing must climb.