drmtlgy retinol body lotion
Launch itA $1.9M/yr market growing +65.4% this quarter with returns at 0.8% — clears our launch bar.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Incredible$28.28avg listing price — sweet spot $15–$100
Market size
Great$1.9M$1.9M/yr · 820K searches
Price range
Great$10.64–$56.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Growth
Great+65.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,498.27avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad80%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, drmtlgy retinol body lotion is a $1.9M/yr Amazon United States market (820K searches/yr). The top 5 brands hold 85% of demand. Verdict: Launch it — 70/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 40K–50K
- avg 4,000–5,000/product
- Revenue / yr
- $1.1M–$1.4M
- units × avg price
- Launch success
- 100%
- 7 of 7 new (360d)
- Conversion rate
- 8.3%
- Avg BSR
- #295
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 7.7%
- Avg brand age
- 59 months
- Avg seller age
- 121 days
Competition
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
19
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
12%
- DRMTLGY52%
- Plymun12%
- Gold Bond8%
- LYMPHORIA7%
- Aiwejay6%
- pjpkow3%
- Open — no brand owns it (4 brands, 12%)
Demand
Weekly Amazon search volume, last 14 weeks — +65.4% search growth over the last 90 days.Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DRMTLGY Retinol Body Lotion Firming Anti-Aging Body Cream for Crepey Skin Stretch Marks & Sun-Damaged Skin Hydrating Retinol Lotion with Ceramides & Shea Butter
DRMTLGY$35.204.2★387 rev
Retinol Body Lotion Firming Body Cream for Crepey Skin Moisturizing Retinol Lotion for Neck & All Body Skin
Plymun$26.953.8★61 rev
Gold Bond Age Renew Retinol Overnight Body & Face Lotion 13 Oz Anti-Aging Moisturizer for Visibly Plumper Smoother Skin 24-HR Hydration Non-Irritating Non-Greasy Dermatologist-Tested Unscented
Gold Bond$16.234.5★12,687 rev
Retinol Body Lotion Firming Body Cream for Crepey Skin Moisturizing Retinol Lotion for Neck & All Body Skin(170g/6 oz)
LYMPHORIA$28.664.0★26 rev
Retinol Body Lotion Firming Body Cream for Crepey Skin Moisturizing Anti-Aging Lotion for Neck Arms Legs & Full Body Skin Care 170g
Aiwejay$29.153.9★30 rev
Newest
by launch date
Retinol Body Lotion Firming Body Cream for Crepey Skin Intensely Moisturizing for Dry Skin on Neck Arms & Whole Body
pjpkow$23.9530 rev
Retinol Body Lotion Firming Body Cream for Crepey Skin Moisturizing Retinol Lotion for Neck & All Body Skin(170g/6 oz)
LYMPHORIA$28.6626 rev
Retinol Body Lotion Firming Body Cream for Crepey Skin Moisturizing Anti-Aging Lotion for Neck Arms Legs & Full Body Skin Care 170g
Aiwejay$29.1530 rev
Retinol Body Lotion Firming Body Cream for Crepey Skin Moisturizing Anti-Aging Lotion for Neck Arms Legs & Full Body Skin Care 170g
Veloxyn$26.3522 rev
Retinol Body Lotion Firming Body Cream for Crepey Skin Moisturizing Retinol Lotion for Neck & All Body Skin Deeply Nourishes(170/6oz)
Generic$29.5238 rev
Trending
90-day click momentumRetinol Body Lotion Firming Body Cream for Crepey Skin Intensely Moisturizing for Dry Skin on Neck Arms & Whole Body
pjpkow$23.953.6★
Retinol Body Lotion Firming Body Cream for Crepey Skin Moisturizing Anti-Aging Lotion for Neck Arms Legs & Full Body Skin Care 170g
Aiwejay$29.153.9★
Retinol Body Lotion Firming Body Cream for Crepey Skin Moisturizing Retinol Lotion for Neck & All Body Skin Deeply Nourishes(170/6oz)
Generic$29.523.7★
Retinol Body Lotion Firming Body Cream for Crepey Skin Moisturizing Retinol Lotion for Neck & All Body Skin(170g/6 oz)
LYMPHORIA$28.664.0★
Retinol Body Lotion Firming Body Cream for Crepey Skin Moisturizing Anti-Aging Lotion for Neck Arms Legs & Full Body Skin Care 170g
Veloxyn$26.353.9★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great moisturizer”
“Goes on smooth”
“It doesnt smell bad”
“Excellent product”
“absorbency is great”
“keeps your skin looking nice all day”
“Worth the price”
“which helped the dry areas look a little better”
“does what it advertises”
“The texture is creamy”
What buyers complain about
“Awful smell”
“Too expensive”
“Too thick”
“not as a moisturizer”
“itchy on my skin”
“Did not work”
“I cannot use”
“Not what it says it is”
“Burns my skin”
“This product arrived used”
Top return reasons
Common questions
- Is drmtlgy retinol body lotion profitable to sell on Amazon United States?
- The niche generates $1.9M/yr across 11 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +65.4%. Flapen's verdict: Launch it (70/100).
- How competitive is the drmtlgy retinol body lotion niche?
- 10 brands and 19 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in drmtlgy retinol body lotion?
- Top complaints mined from reviews: Smell, Value For Money, Thickness. The return rate is 0.8%.
- What does it cost to enter the drmtlgy retinol body lotion niche?
- Listings span $10.64–$56.98; the average listing price is $28.28 (sweet spot $15–$100). The average incumbent carries 2,498 reviews — the moat a new listing must climb.
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