Is drmtlgy eye masks profitable to sell on Amazon United States?

The niche generates $78K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (40/100).

How competitive is the drmtlgy eye masks niche?

3 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in drmtlgy eye masks?

Top complaints mined from reviews: Functionality-Overall, Allergies, Moist/Dry. The return rate is 0.3%.

When does demand for drmtlgy eye masks peak?

Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 52.9× the quietest.

What does it cost to enter the drmtlgy eye masks niche?

Listings span $20.66–$82.37; the average listing price is $41.52 (sweet spot $15–$100). The average incumbent carries 13,704 reviews — the moat a new listing must climb.

drmtlgy eye masks

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$41.52

avg listing price — sweet spot $15–$100

Price range

Incredible$20.66–$82.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Bad$78K

$78K/yr · 19K searches

Review moat

Bad13,703.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.9%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, drmtlgy eye masks is a $78K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 40/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

drmtlgy eye masks market data

Units sold / yr: 2K–3K; avg 1,000–1,250/product
Revenue / yr: $83K–$104K; units × avg price
Conversion rate: 10.0%
Avg BSR: #13
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 43 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

DRMTLGY88%
BIODANCE8%
grace & stella4%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -17.9% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 52.9×

Open Trend

Top drmtlgy eye masks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DRMTLGY Brightening Eye Masks Biodegradable Hydrogel Under Eye Patches with Caffeine Peptides Hyaluronic Acid & Niacinamide Depuff Hydrate & Smooth Dark Circles 60 Count

DRMTLGY$42.234.3★2,499 rev

BIODANCE Collagen Peptide Eye Patches Anti Wrinkle & Smile Line Patches for Face Under Eye Mask for Fine Lines & Eye Bags Travel Essentials & Self Care Gifts for Women Korean Skin Care (60 Count)

BIODANCE$20.844.6★1,768 rev

DRMTLGY Brightening Eye Masks Biodegradable Hydrogel Under Eye Patches with Caffeine Peptides Hyaluronic Acid & Niacinamide Depuff Hydrate & Smooth Dark Circles 2 Pack (60 Count Each)

DRMTLGY$82.374.3★2,499 rev

grace & stella Award Winning Under Eye Mask - Birthday Gifts for Women - Gel Eye Patches for Dark Circles Puffy Eyes Undereye Bags - Gifts for Mom - Vegan Self Care (24 Pairs Gold)

grace & stella$20.664.4★48,048 rev

Newest

by launch date

BIODANCE Collagen Peptide Eye Patches Anti Wrinkle & Smile Line Patches for Face Under Eye Mask for Fine Lines & Eye Bags Travel Essentials & Self Care Gifts for Women Korean Skin Care (60 Count)

BIODANCE$20.841,768 rev

6mo ago

DRMTLGY Brightening Eye Masks Biodegradable Hydrogel Under Eye Patches with Caffeine Peptides Hyaluronic Acid & Niacinamide Depuff Hydrate & Smooth Dark Circles 2 Pack (60 Count Each)

DRMTLGY$82.372,499 rev

2y ago

DRMTLGY Brightening Eye Masks Biodegradable Hydrogel Under Eye Patches with Caffeine Peptides Hyaluronic Acid & Niacinamide Depuff Hydrate & Smooth Dark Circles 60 Count

DRMTLGY$42.232,499 rev

2y ago

grace & stella Award Winning Under Eye Mask - Birthday Gifts for Women - Gel Eye Patches for Dark Circles Puffy Eyes Undereye Bags - Gifts for Mom - Vegan Self Care (24 Pairs Gold)

grace & stella$20.6648,048 rev

10y ago

What buyers say about drmtlgy eye masks

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry17%

“Super hydrating”

Quality-Overall13%

“Excellent product”

Soft Feel8%

“The skin also feels much softer”

Value For Money7%

“Worth buying”

Ease Of Use6%

“Easy to use”

Efficiency5%

“They're effective in the capacity I mentioned”

Comfort-Overall4%

“Very comfy”

Wrinkle3%

“The wrinkles are smoothing out”

Suitability Combination Skin3%

“soothing on the skin”

Suitability Dry Skin3%

“They contain Hyaluronic Acid which delivers deep moisture to refresh tired skin and hydrate dryness”

What buyers complain about

Functionality-Overall12%

“Didn't work for me”

Allergies10%

“I developed skin irritation”

Moist/Dry8%

“they were dry”

Grip8%

“Very slippery”

Value For Money7%

“Waste of money”

Symptom Reduction6%

“Didnt notice any improvement”

Skin Health5%

“Something in this broke my skin out”

Adhesion/Stickiness4%

“Needs to adhere a little better”

Thickness4%

“My complaint is how thick the patches are”

Durability2%

“They keep falling off”

Top return reasons

Functionality-Overall21%

Value For Money14%

Advertised Vs Actual Product13%

Moist/Dry9%

Adhesion/Stickiness8%

Size-Overall4%

Skin Health3%

Defective Material/Parts3%

Grip2%

Product Condition2%

Common questions

Is drmtlgy eye masks profitable to sell on Amazon United States?: The niche generates $78K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (40/100).
How competitive is the drmtlgy eye masks niche?: 3 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in drmtlgy eye masks?: Top complaints mined from reviews: Functionality-Overall, Allergies, Moist/Dry. The return rate is 0.3%.
When does demand for drmtlgy eye masks peak?: Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 52.9× the quietest.
What does it cost to enter the drmtlgy eye masks niche?: Listings span $20.66–$82.37; the average listing price is $41.52 (sweet spot $15–$100). The average incumbent carries 13,704 reviews — the moat a new listing must climb.