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Drmtlgy Eye Masks

Fail

The top 5 products take 100% of clicks, so Drmtlgy Eye Masks is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$78K/yr19K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
100%top-5 click share · 3 brands · 6 sellers

Flapen Score

Drmtlgy Eye Masks against its category

The dotted line is the Beauty & Personal Care average. Past it, Drmtlgy Eye Masks is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drmtlgy Eye Masks market on Amazon at a glance

Shoppers on Amazon United States searched for Drmtlgy Eye Masks 19K times last year and spent an estimated $78K. All 3 brands take every click. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
10.0%
Market size, estimated
$78Ka year
Peak month
August52.9× the quietest month
Top search term
dermatology eye patches15K searches a year

02 · Price

A sale here is worth $41.52.

Listings sell for $41.52 on average, from $20.66 to $82.37. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 1,000 to 1,250 of them. At $41.52 that is $42K to $52K a year per listing.

Average price
$41.52inside the $15 to $100 sweet spot
Price range
$20.66–$82.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
1,000–1,250
Revenue per listing a year
$42K–$52K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Eyes. It carries 13,704 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Eyes
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
13,704per listing
Listings tracked
4

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Drmtlgy Eye Masks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 28%
  • Brand 34%

Demand

Drmtlgy Eye Masks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 52.9×

Reviews and returns

What reviews say buyers love and hate about Drmtlgy Eye Masks

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Moist/Dry”
12%of negative reviews mention “Functionality-Overall”
0.3%of orders come back
“Didn't work for me”
A buyer, on “Functionality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Drmtlgy Eye Masks questions

Answered from the same tracked data.