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Dressed in White Bath and Body Works

Fail

The top 5 brands take 98% of clicks, so Dressed in White Bath and Body Works is a Fail.

Flapen Score
36
36 / 100
Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 48
Market size
$25K/yr30K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
75%top-5 click share · 6 brands · 66 sellers

Flapen Score

Dressed in White Bath and Body Works against its category

The dotted line is the Beauty & Personal Care average. Past it, Dressed in White Bath and Body Works is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dressed in White Bath and Body Works market on Amazon at a glance

Shoppers on Amazon United States searched for Dressed in White Bath and Body Works 30K times last year and spent an estimated $25K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
2.7%
Market size, estimated
$25Ka year
Peak month
December2.2× the quietest month
Top search term
dressed in white bath and body works20K searches a year

02 · Price

A sale here is worth $30.83.

Listings sell for $30.83 on average, from $14.82 to $72.04. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $30.83 that is $3K to $8K a year per listing.

Average price
$30.83inside the $15 to $100 sweet spot
Price range
$14.82–$72.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #3,319 within Women's. It carries 131 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
46%
Out of stock, average day
6.3%
Average rank
#3,319in Women's
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
131per listing
Listings tracked
13

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Dressed in White Bath and Body Works products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

66

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 28%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Dressed in White Bath and Body Works search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Prime Day '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Dressed in White Bath and Body Works search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dressed in white bath and body works20K/yr
  • dressed in white4K/yr
  • bath and body works dressed in white3K/yr
  • dressed in white perfume2K/yr

Reviews and returns

What reviews say buyers love and hate about Dressed in White Bath and Body Works

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “Smell”
100%of negative reviews mention “Smell”
1.2%of orders come back
“Mediocre fragrance”
A buyer, on “Smell”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dressed in White Bath and Body Works questions

Answered from the same tracked data.