dressed in white bath and body works
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$30.83avg listing price — sweet spot $15–$100
Price range
Incredible$14.82–$72.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great130.54avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Market size
Bad$25K$25K/yr · 30K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dressed in white bath and body works is a $25K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 36/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
dressed in white bath and body works market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $46K–$62K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #3,319
- Page quality
- 0%
- Prime
- 46%
- Sponsored
- 31%
- Out of stock
- 6.3%
- Avg brand age
- 43 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
66
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Bath & Body Works82%
- MYT8%
- GUODDS3%
- Nimsruc2%
- Ekouaer2%
- Generic2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -13.3% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.2×
Top dressed in white bath and body works search terms
- dressed in white bath and body works20K/yr
- dressed in white4K/yr
- bath and body works dressed in white3K/yr
- dressed in white perfume2K/yr
Top dressed in white bath and body works products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bath & Body Works Dressed In White Fine Fragrance Mist 8 oz (Pack of 1)
Bath & Body Works$18.524.6★32 rev
Bath & Body Works Dressed in White 3-Piece Set | Includes: Fine Fragrance Mist Body Wash and Ultimate Hydration Body Cream
Bath & Body Works$43.725.0★5 rev
Bath and Body Works Dressed In White Eau de Parfum Body Spray 3.4 oz (3.4 fl oz Dressed In White)
Bath & Body Works$72.044.6★35 rev
Bath & Body Works Dress In White Fine Fragrance Body Mist Gift Set 8 oz Pack Lot of 2 (Dress In White)
Bath & Body Works$32.154.7★4 rev
MYT B&BW - Bath and Body - Dressed In White Fine Fragrance Mist 8 oz (Pack of 1)
MYT$16.554.5★140 rev
Newest
by launch date
Bath & Body Works Dressed In White Eau de Parfum - 3.4 oz/100ml
Bath & Body Works$62.520 rev
Bath & Body Works Dressed in White 3-Piece Set | Includes: Fine Fragrance Mist Body Wash and Ultimate Hydration Body Cream
Bath & Body Works$43.725 rev
Bath & Body Works Dressed In White - Fine Fragrance Mist And Ultimate Hydration Body Cream with Natural Oats Soap Sample - Travel size
Bath & Body Works$29.920 rev
Bath & Body Works DRESSED IN WHITE Body Wash 2-piece Gift Set with a Red Bow for Holidays 10 fl oz each
Bath & Body Works$28.533 rev
GUODDS Womens Bath Body Wrap & Hair Towel Shower Spa Wrap Robe Adjustable Closure Bathrobe White L
GUODDS$23.6561 rev
Trending
90-day click momentumGUODDS Womens Bath Body Wrap & Hair Towel Shower Spa Wrap Robe Adjustable Closure Bathrobe White L
GUODDS$23.654.3★
Ekouaer Waffle Robes For Women Bath Wraps Lightweight Knee Length Soft Shower Robe with Pocket White M
Ekouaer$15.254.4★
Nimsruc Womens Summer Casual Sexy Short Sleeve Bodycon Dress Basic Pencil Midi Club Dresses White S
Nimsruc$14.824.3★
Bath & Body Works Dressed In White Eau de Parfum - 3.4 oz/100ml
Bath & Body Works$62.520.0★
Dressed In White Fine Fragrance Mist Body Spray for Women Body Bath 8 fl oz Full Size
Generic$16.885.0★
What buyers say about dressed in white bath and body works
What buyers praise and complain about, mined from review topics.What buyers love
“Good smell”
“Great fit”
“Love them, they are so nice and soft”
“It is thick”
“Good gift just wish it would stay in stock”
“Decent price”
What buyers complain about
“Mediocre fragrance”
Top return reasons
Common questions
- Is dressed in white bath and body works profitable to sell on Amazon United States?
- The niche generates $25K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (36/100).
- How competitive is the dressed in white bath and body works niche?
- 6 brands and 66 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in dressed in white bath and body works?
- Top complaints mined from reviews: Smell. The return rate is 1.2%.
- When does demand for dressed in white bath and body works peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the dressed in white bath and body works niche?
- Listings span $14.82–$72.04; the average listing price is $30.83 (sweet spot $15–$100). The average incumbent carries 131 reviews — the moat a new listing must climb.