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Dreadlock Machine

Maybe

The products selling today average only 3.3★. But buyers convert on only 1.1% of searches, so Dreadlock Machine is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$707K/yr550K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
57%top-5 click share · 16 brands · 41 sellers

Flapen Score

Dreadlock Machine against its category

The dotted line is the Beauty & Personal Care average. Past it, Dreadlock Machine is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dreadlock Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Dreadlock Machine 550K times last year and spent an estimated $707K. The top 5 brands take 62% of clicks. Demand peaks in Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 550K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $707K a year.

Searches, last 12 months
550K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
1.1%
Market size, estimated
$707Ka year
Peak month
August3.8× the quietest month
Top search term
dreadlock machine252K searches a year

02 · Price

A sale here is worth $114.78.

Listings sell for $114.78 on average, from $5.32 to $190.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $114.78 that is $0 to $11K a year per listing.

Average price
$114.78above the $15 to $100 sweet spot
Price range
$5.32–$190.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 21.0% of listings are out of stock. The average listing ranks #1,127 within Hair Extensions. It carries 324 reviews at 3.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
21.0%
Average rank
#1,127in Hair Extensions
Average rating
3.25 starsAmazon United States average 4.42 stars
Average reviews
324per listing
Listings tracked
19

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
35 months

Products

Top Dreadlock Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

41

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

30%

  • Brand 121%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 58%
  • Brand 68%

Demand

Dreadlock Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 3.8×

Search terms

Top Dreadlock Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dreadlock machine252K/yr
  • loc machine for dreadlocks61K/yr
  • loc machine38K/yr
  • dread lock machine33K/yr
  • instant loc machine35K/yr
  • red pro loc machine10K/yr
  • dreadlock machine for locs15K/yr
  • dreadlocks machine16K/yr
  • dread machine16K/yr
  • locs machine9K/yr

Reviews and returns

What reviews say buyers love and hate about Dreadlock Machine

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Use”
8%of negative reviews mention “Damage/Burn Hair”
1.9%of orders come back
“person complaining about it damaging their hair”
A buyer, on “Damage/Burn Hair”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dreadlock Machine questions

Answered from the same tracked data.