Dreadlock Hair Products

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months

185K

Growth, 90 days vs prior 90

-9.7%

Conversion, latest week

2.7%

Market size, estimated

$70Ka year

Peak month

August2.5× the quietest month

Top search term

locs hair products36K searches a year

Listings sell for $14.06 on average, from $4.21 to $39.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $14.06 that is $1K to $4K a year per listing.

Average price

$14.06under the $15 to $100 sweet spot

Price range

$4.21–$39.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

0.6%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #414 within Gels. It carries 5,312 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

98%

Out of stock, average day

1.6%

Average rank

#414in Gels

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

5,312per listing

Listings tracked

41

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

58 months