Dreadlock Cap

Shoppers searched for this 546K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $184K a year.

Searches, last 12 months

546K

Growth, 90 days vs prior 90

+6.2%

Conversion, latest week

2.7%

Market size, estimated

$184Ka year

Peak month

June1.1× the quietest month

Top search term

dreadlock caps for men39K searches a year

Listings sell for $12.46 on average, from $6.21 to $20.19. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $12.46 that is $6K to $9K a year per listing.

Average price

$12.46under the $15 to $100 sweet spot

Price range

$6.21–$20.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

1.7%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #408 within Hair Bonnets. It carries 2,134 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#408in Hair Bonnets

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

2,134per listing

Listings tracked

22

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

43 months