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Dreadlock Accessories

Fail

Buyers convert on only 1.9% of searches, so Dreadlock Accessories is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$112K/yr634K searches / yr
90-day growth
+2.0%search demand this quarter
Competition
38%top-5 click share · 40 brands · 46 sellers

Flapen Score

Dreadlock Accessories against its category

The dotted line is the Beauty & Personal Care average. Past it, Dreadlock Accessories is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dreadlock Accessories market on Amazon at a glance

Shoppers on Amazon United States searched for Dreadlock Accessories 634K times last year and spent an estimated $112K. The top 5 brands take 45% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 634K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
634K
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
1.9%
Market size, estimated
$112Ka year
Top search term
dreadlock accessories203K searches a year

02 · Price

A sale here is worth $9.43.

Listings sell for $9.43 on average, from $4.82 to $19.74. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $9.43 that is $943 to $2K a year per listing.

Average price
$9.43under the $15 to $100 sweet spot
Price range
$4.82–$19.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$943–$2K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #1,168 within Clips & Barrettes. It carries 2,126 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#1,168in Clips & Barrettes
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
2,126per listing
Listings tracked
54

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Dreadlock Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

40 falling

Sellers

46

Top-5 brand share

45%

Top 20: 82%

Top-5 click share

38%

Top 20: 71%

Open market

51%

  • Brand 113%
  • Brand 213%
  • Brand 310%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Dreadlock Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4× · 9 of 12 months tracked

Search terms

Top Dreadlock Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dreadlock accessories203K/yr
  • loc jewelry69K/yr
  • loc accessories49K/yr
  • loc hair accessories44K/yr
  • loc jewelry for black women23K/yr
  • loc jewels for black women47K/yr
  • braid accessories for black women24K/yr
  • loc charms21K/yr
  • hair ornaments21K/yr
  • braid jewelry for black women13K/yr

Reviews and returns

What reviews say buyers love and hate about Dreadlock Accessories

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Pretty Big”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dreadlock Accessories questions

Answered from the same tracked data.