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Drawstring Makeup Bag

Fail

Shoppers spend an estimated $37K a year here, so Drawstring Makeup Bag is a Fail.

Flapen Score
32
32 / 100
Ranks 10,457 of 10,978 Beauty & Personal Care niches · −16 vs the category median of 48
Market size
$37K/yr227K searches / yr
90-day growth
-2.3%search demand this quarter
Competition
51%top-5 click share · 9 brands · 14 sellers

Flapen Score

Drawstring Makeup Bag against its category

The dotted line is the Beauty & Personal Care average. Past it, Drawstring Makeup Bag is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drawstring Makeup Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Drawstring Makeup Bag 227K times last year and spent an estimated $37K. The top 5 brands take 84% of clicks. Demand peaks in Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
-2.3%
Conversion, latest week
1.1%
Market size, estimated
$37Ka year
Peak month
December3.9× the quietest month
Top search term
drawstring makeup bag114K searches a year

02 · Price

A sale here is worth $14.32.

Listings sell for $14.32 on average, from $5.55 to $28.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $14.32 that is $1K to $4K a year per listing.

Average price
$14.32under the $15 to $100 sweet spot
Price range
$5.55–$28.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #2,458 within Bags & Cases. It carries 3,678 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
10.5%
Average rank
#2,458in Bags & Cases
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
3,678per listing
Listings tracked
25

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Drawstring Makeup Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

14

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

9%

  • Brand 130%
  • Brand 217%
  • Brand 316%
  • Brand 414%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (3 brands, 9%)

Demand

Drawstring Makeup Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.9×

Search terms

Top Drawstring Makeup Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drawstring makeup bag114K/yr
  • drawstring makeup bag opens flat18K/yr
  • makeup bag drawstring13K/yr
  • lay n go makeup bag12K/yr
  • drawstring cosmetic bag8K/yr
  • makeup drawstring bag8K/yr
  • draw string makeup bag for women6K/yr
  • lay and go makeup bag8K/yr
  • cinch makeup bag6K/yr
  • drawstring toiletry bag5K/yr

Reviews and returns

What reviews say buyers love and hate about Drawstring Makeup Bag

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Use”
22%of negative reviews mention “Size-Overall”
4.6%of orders come back
“Extra big”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Drawstring Makeup Bag questions

Answered from the same tracked data.