drawstring makeup bag
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Avg price
Good$14.32avg listing price — sweet spot $15–$100
Price range
Good$5.55–$28.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Okay4.6%return rate — above 5% kills the launch gate
Review moat
Okay3,678.04avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$37K$37K/yr · 227K searches
According to Flapen's Amazon United States niche tracking, drawstring makeup bag is a $37K/yr Amazon United States market (227K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Skip it — 32/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
drawstring makeup bag market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $43K–$57K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #2,458
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 10.5%
- Avg brand age
- 28 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
14
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
51%
Top 20: 93%
Open market
9%
- Lay-n-Go30%
- Narwey17%
- Mrsfox16%
- uekeboag14%
- TAPMEI8%
- SUMBABO7%
- Open — no brand owns it (3 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.9×
Top drawstring makeup bag search terms
- drawstring makeup bag114K/yr
- drawstring makeup bag opens flat18K/yr
- makeup bag drawstring13K/yr
- lay n go makeup bag12K/yr
- drawstring cosmetic bag8K/yr
- makeup drawstring bag8K/yr
- draw string makeup bag for women6K/yr
- lay and go makeup bag8K/yr
- cinch makeup bag6K/yr
- drawstring toiletry bag5K/yr
Top drawstring makeup bag products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lay-n-Go Cosmo Layflat Drawstring Cosmetic & Makeup Bag Organizer - Portable Drawstring Bag w/Zipper Pocket Makeup Loops & More - Durable Machine Washable Toiletry Bag for Travel (20 Black)
Lay-n-Go$22.644.5★14,829 rev
Cotton Quilted Drawstring Makeup Bag with Canvas Lining Coquette Aesthetic Cute Travel Toiletry Bag Drawstring Gift Bag for Women and Girls02Light Blue Flower
uekeboag$12.184.7★464 rev
Lay Flat Drawstring Makeup Bag Travel Cosmetic Organizer for Women Large Capacity Toiletry Bag Portable Open-Flat Design for Skincare and Makeup Brushes (Pink)
Mrsfox$11.614.7★270 rev
SUMBABO Drawstring Makeup Bag Open Lay Flat - Travel Cosmetic Organizer Bag for Women - Toiletry Bag with Brush Holder - Black Large Capacity Travel Essential
SUMBABO$10.114.6★161 rev
FANGENKE Drawstring Makeup Organizer Bag Large Lay Makeup Bag Portable Waterproof Leather Travel Bags - Durable Machine Washable Toiletry Bag (Black Large)
FANGENKE$8.354.2★133 rev
Newest
by launch date
Narwey Lay Flat Open Drawstring Puffer Makeup Bag Large Quilted Cosmetic Bag for Women Girls Cute Make up Bags with Handle Travel Toiletry Bag for Skincare Brushes & Travel Essentials (Blue)
Narwey$15.002,416 rev
Lay Flat Drawstring Makeup Bag Travel Cosmetic Organizer for Women Large Capacity Toiletry Bag Portable Open-Flat Design for Skincare and Makeup Brushes (Pink)
Mrsfox$11.61270 rev
Lay Flat Drawstring Makeup Bag Travel Cosmetic Organizer for Women Large Capacity Toiletry Bag Portable Open-Flat Design for Skincare and Makeup Brushes (Black)
Mrsfox$11.52270 rev
Lay Flat Drawstring Makeup Bag Travel Cosmetic Organizer for Women Large Capacity Toiletry Bag Portable Open-Flat Design for Skincare and Makeup Brushes (Purple)
Mrsfox$11.05270 rev
TAPMEI Drawstring Makeup Bag Large Travel Makeup Bag Portable Large Capacity Cosmetic Bag Toiletry Organizer for Travel Accessories Make Up Essentials Gifts for Women(Black)
TAPMEI$8.95342 rev
Trending
90-day click momentumTAPMEI Drawstring Makeup Bag Large Travel Makeup Bag Portable Large Capacity Cosmetic Bag Toiletry Organizer for Travel Accessories Make Up Essentials Gifts for Women(Black)
TAPMEI$8.954.6★
Lay-n-Go Cosmo Layflat Drawstring Cosmetic & Makeup Bag Organizer w/Zipper Pocket Brush Loops & More Cinch to Close Lay Flat to Use Durable Machine Wash Travel Toiletry Bag (20 Love)
Lay-n-Go$28.394.5★
Lay-n-Go Cosmo Layflat Drawstring Cosmetic & Makeup Bag Organizer w/Zipper Pocket Brush Loops & More Cinch to Close Lay Flat to Use Durable Machine Wash Travel Toiletry Bag (16 Black)
Lay-n-Go$20.834.5★
Lay Flat Drawstring Makeup Bag Travel Cosmetic Organizer for Women Large Capacity Toiletry Bag Portable Open-Flat Design for Skincare and Makeup Brushes (Black)
Mrsfox$11.524.7★
FANGENKE Drawstring Makeup Organizer Bag Large Lay Makeup Bag Portable Waterproof Leather Travel Bags - Durable Machine Washable Toiletry Bag (Black Large)
FANGENKE$8.354.2★
What buyers say about drawstring makeup bag
What buyers praise and complain about, mined from review topics.What buyers love
“easy to use”
“Overall great bag”
“easy to store”
“Fits a lot of products”
“Actually, nicer than expected”
“Great value for money”
“The color is very nice too”
“The material is thick and quilted, and very soft”
“It's super durable”
“it holds a lot”
What buyers complain about
“Extra big”
“Horribly quality gave as a gift”
“know that this is more gray blue than blue”
“the title is misleading”
“Pricey for the size”
“Smells bad”
“then it is kinda hard to close”
“No strength to material”
“is about as thick as a cheap kleenex”
“Pretty sure I received a used/returned bag as it had hair stuck to Velcro”
Top return reasons
Common questions
- Is drawstring makeup bag profitable to sell on Amazon United States?
- The niche generates $37K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Skip it (32/100).
- How competitive is the drawstring makeup bag niche?
- 9 brands and 14 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in drawstring makeup bag?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 4.6%.
- When does demand for drawstring makeup bag peak?
- Demand peaks in Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the drawstring makeup bag niche?
- Listings span $5.55–$28.39; the average listing price is $14.32 (sweet spot $15–$100). The average incumbent carries 3,678 reviews — the moat a new listing must climb.