Is drakkar noir body spray profitable to sell on Amazon United States?

The niche generates $191K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Skip it (43/100).

How competitive is the drakkar noir body spray niche?

3 brands and 196 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in drakkar noir body spray?

Top complaints mined from reviews: Smell, Value For Money, Strength. The return rate is 0.1%.

When does demand for drakkar noir body spray peak?

Demand peaks in Aug–Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the drakkar noir body spray niche?

Listings span $8.72–$63.04; the average listing price is $23.64 (sweet spot $15–$100). The average incumbent carries 3,221 reviews — the moat a new listing must climb.

drakkar noir body spray

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.64

avg listing price — sweet spot $15–$100

Price range

Great$8.72–$63.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay$191K

$191K/yr · 142K searches

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,220.6

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, drakkar noir body spray is a $191K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

drakkar noir body spray market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $189K–$236K; units × avg price
Conversion rate: 5.7%
Avg BSR: #363
Page quality: 0%
Prime: 80%
Sponsored: 60%
Out of stock: 6.8%
Avg brand age: 75 months
Avg seller age: 141 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

196

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Bath & Body Works91%
YZY Perfume5%
GUESS4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top drakkar noir body spray search terms

noir bath and body works men62K/yr -5.9%6.8% conv.
noir cologne for men34K/yr -14.6%2.5% conv.
noir cologne18K/yr -6.4%1.7% conv.
bath and body works noir12K/yr -12.4%6.3% conv.
noir perfume10K/yr +24.6%0.3% conv.
noir bath and body works4K/yr +4.3%5.2% conv.
bath and body works noir cologne3K/yr -8.0%8.3% conv.

All search terms

Top drakkar noir body spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bath & Body Works Noir Cologne - Mens Cologne for Everyday Use - Long-Lasting High Fragrance Oil Concentration - Dermatologist-Approved - Sophisticated Scent Experience - Gifts for Him

Bath & Body Works$37.334.6★342 rev

Bath and Body Works Noir For Men 3-in-1 Hair Face & Body Wash 10 oz - Full Size (Noir)

Bath & Body Works$13.754.9★117 rev

Bath & Body Works Noir Ultimate Hydration Body Cream - Mens Deep Hydrating Cream for Smooth Skin - 48-Hour Moisture - Rich Formula - Fast-Absorbing - Dermatologist-Approved - Gifts for Him - 2-Pack

Bath & Body Works$21.074.8★620 rev

Bath and Body Works Signature Collection for Men Noir Deodorizing Body Spray

Bath & Body Works$14.844.6★3,264 rev

Bath & Body Works Noir Cologne & Ultimate Hydration Body Cream - Scented Body Cream & Cologne for Men - Long-Lasting Fragrance - Instant Moisturization - Dermatologist-Approved - Gifts for Him

Bath & Body Works$63.044.6★32 rev

Newest

by launch date

Bath & Body Works Noir Cologne & Ultimate Hydration Body Cream - Scented Body Cream & Cologne for Men - Long-Lasting Fragrance - Instant Moisturization - Dermatologist-Approved - Gifts for Him

Bath & Body Works$63.0432 rev

4mo ago

Bath & Body Works Mens Collection Noir - 2 pack - Cleansing Bar

Bath & Body Works$14.1580 rev

2y ago

Bath & Body Works Noir Cologne - Mens Cologne for Everyday Use - Long-Lasting High Fragrance Oil Concentration - Dermatologist-Approved - Sophisticated Scent Experience - Gifts for Him

Bath & Body Works$37.33342 rev

3y ago

Territoire by Yzy Noir Eau De Parfum Spray for Men 3.4 Ounce

YZY Perfume$20.54497 rev

3y ago

Bath and Body Works Noir For Men 3-in-1 Hair Face & Body Wash 10 oz - Full Size (Noir)

Bath & Body Works$13.75117 rev

4y ago

What buyers say about drakkar noir body spray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell57%

“AMAZING SMELL”

Moist/Dry7%

“Very hydrating”

Value For Money5%

“it is very affordable”

Quality-Overall5%

“The cologne is excellent”

Advertised Vs Actual Product3%

“Works as described”

Durability3%

“Still a solid choice and worth buying”

Suitability Dry Skin2%

“Its deeply moisturizing”

Gifting Purpose2%

“Gift”

Absorbency2%

“absorbs well”

Soft Feel2%

“I noticed his skin felt softer”

What buyers complain about

Smell25%

“Smells like high school gym locker room”

Value For Money4%

“They might not be exactly cheap”

Strength4%

“Not as strong I thought it would be”

Size-Overall3%

“Since the bottle is pretty big”

Durability2%

“doesn't last very long”

Quality-Overall2%

“Cons ⚠️:. Cologne performance alone is average”

Thickness2%

“The cream is pretty thick”

Dilute/Watery2%

“Obviously Watered Down”

Allergies2%

“Nasty sticky boytle”

Adhesion/Stickiness2%

“Nasty sticky boytle”

Top return reasons

Smell51%

Advertised Vs Actual Product28%

Leak-Proof9%

Size-Overall5%

Color2%

Ingredients-Overall2%

Value For Money2%

Common questions

Is drakkar noir body spray profitable to sell on Amazon United States?: The niche generates $191K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Skip it (43/100).
How competitive is the drakkar noir body spray niche?: 3 brands and 196 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in drakkar noir body spray?: Top complaints mined from reviews: Smell, Value For Money, Strength. The return rate is 0.1%.
When does demand for drakkar noir body spray peak?: Demand peaks in Aug–Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the drakkar noir body spray niche?: Listings span $8.72–$63.04; the average listing price is $23.64 (sweet spot $15–$100). The average incumbent carries 3,221 reviews — the moat a new listing must climb.