Drakkar Noir Body Spray

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $191K a year.

Searches, last 12 months

142K

Growth, 90 days vs prior 90

-6.5%

Conversion, latest week

5.7%

Market size, estimated

$191Ka year

Peak month

December3.2× the quietest month

Top search term

noir bath and body works men62K searches a year

Listings sell for $23.64 on average, from $8.72 to $63.04. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $23.64 that is $6K to $12K a year per listing.

Average price

$23.64inside the $15 to $100 sweet spot

Price range

$8.72–$63.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$6K–$12K

Returns

0.1%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #363 within Men's. It carries 3,221 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

80%

Out of stock, average day

6.8%

Average rank

#363in Men's

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

3,221per listing

Listings tracked

15

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

75 months