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Dr Squatch Scrubber

Fail

The top 5 brands take 100% of clicks, so Dr Squatch Scrubber is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$703K/yr439K searches / yr
90-day growth
-38.4%search demand this quarter
Competition
92%top-5 click share · 3 brands · 6 sellers

Flapen Score

Dr Squatch Scrubber against its category

The dotted line is the Beauty & Personal Care average. Past it, Dr Squatch Scrubber is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dr Squatch Scrubber market on Amazon at a glance

Shoppers on Amazon United States searched for Dr Squatch Scrubber 439K times last year and spent an estimated $703K. All 3 brands take every click. Demand peaks in Jul–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 439K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -38.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $703K a year.

Searches, last 12 months
439K
Growth, 90 days vs prior 90
-38.4%
Conversion, latest week
7.1%
Market size, estimated
$703Ka year
Peak month
July3.7× the quietest month
Top search term
sud scrub166K searches a year

02 · Price

A sale here is worth $22.47.

Listings sell for $22.47 on average, from $9.46 to $28.79. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,500 to 3,000 of them. At $22.47 that is $56K to $67K a year per listing.

Average price
$22.47inside the $15 to $100 sweet spot
Price range
$9.46–$28.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
2,500–3,000
Revenue per listing a year
$56K–$67K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #26 within Bath & Bathing Accessories. It carries 4,622 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#26in Bath & Bathing Accessories
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
4,622per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Dr Squatch Scrubber products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 27%
  • Brand 34%

Demand

Dr Squatch Scrubber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Dr Squatch Scrubber search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sud scrub166K/yr
  • sud111K/yr
  • sud scrub body scrubber42K/yr
  • sudscrub25K/yr
  • dr squatch scrubber19K/yr
  • sub scrub11K/yr
  • sud scrub antimicrobial silicone body scrubber4K/yr
  • manscaped body scrubber5K/yr
  • sud scrubber12K/yr
  • dr squatch body scrubber7K/yr

Reviews and returns

What reviews say buyers love and hate about Dr Squatch Scrubber

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Cleaning”
17%of negative reviews mention “Lather”
1.1%of orders come back
“doesnt lather well”
A buyer, on “Lather”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dr Squatch Scrubber questions

Answered from the same tracked data.