dr squatch lip balm
Skip itSoft demand (-88.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$21.88avg listing price — sweet spot $15–$100
Price range
Great$9.36–$38.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Market size
Good$500K$500K/yr · 360K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,796.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-88.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dr squatch lip balm is a $500K/yr Amazon United States market (360K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
dr squatch lip balm market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $274K–$328K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #116
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.7%
- Avg brand age
- 52 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 rising
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Dr. Squatch95%
- Earth's Daughter5%
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — -88.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 16.2×
Top dr squatch lip balm search terms
- dr squatch lip balm104K/yr
- dr squatch chapstick26K/yr
- basket stuffers for men21K/yr
- squatch lip balm30K/yr
- mens gift basket stuffers13K/yr
- mens basket stuffers9K/yr
- men easter basket stuffers48K/yr
- easter gifts for husband11K/yr
- boyfriend easter basket gifts10K/yr
- mens easter gift8K/yr
Top dr squatch lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Squatch Natural Lip Balm for Men Mens Lip Care for Dry Chapped Lips Coconut Oil Shea Butter & Beeswax Original Squatch Vanilla Bourbon Coconut Cove Wild Watermelon (0.25 oz 4 Pack)
Dr. Squatch$18.274.7★550 rev
Dr. Squatch NEW Bricc House Travel Pack - Soap Travel Case + Birchwood Breeze Fresh Falls Soap + Wood Barrel Bourbon Deodorant + Vanilla Bourbon Lip Balm - Full Routine Natural Mens Care Kit
Dr. Squatch$38.004.6★149 rev
Earths Daughter USDA Organic Lip Balm 6-Pack - Fruit Flavors Beeswax Coconut Oil Vitamin E - Best Lip Repair Chapstick for Dry Cracked Lips - Moisturizing Lip Care
Earth's Daughter$9.364.6★19,690 rev
Newest
by launch dateDr. Squatch Natural Lip Balm for Men Mens Lip Care for Dry Chapped Lips Coconut Oil Shea Butter & Beeswax Original Squatch Vanilla Bourbon Coconut Cove Wild Watermelon (0.25 oz 4 Pack)
Dr. Squatch$18.27550 rev
Dr. Squatch NEW Bricc House Travel Pack - Soap Travel Case + Birchwood Breeze Fresh Falls Soap + Wood Barrel Bourbon Deodorant + Vanilla Bourbon Lip Balm - Full Routine Natural Mens Care Kit
Dr. Squatch$38.00149 rev
Earths Daughter USDA Organic Lip Balm 6-Pack - Fruit Flavors Beeswax Coconut Oil Vitamin E - Best Lip Repair Chapstick for Dry Cracked Lips - Moisturizing Lip Care
Earth's Daughter$9.3619,690 rev
Trending
90-day click momentumDr. Squatch NEW Bricc House Travel Pack - Soap Travel Case + Birchwood Breeze Fresh Falls Soap + Wood Barrel Bourbon Deodorant + Vanilla Bourbon Lip Balm - Full Routine Natural Mens Care Kit
Dr. Squatch$38.004.6★
Dr. Squatch Natural Lip Balm for Men Mens Lip Care for Dry Chapped Lips Coconut Oil Shea Butter & Beeswax Original Squatch Vanilla Bourbon Coconut Cove Wild Watermelon (0.25 oz 4 Pack)
Dr. Squatch$18.274.7★
Earths Daughter USDA Organic Lip Balm 6-Pack - Fruit Flavors Beeswax Coconut Oil Vitamin E - Best Lip Repair Chapstick for Dry Cracked Lips - Moisturizing Lip Care
Earth's Daughter$9.364.6★
What buyers say about dr squatch lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“This Brand has been excellent in all categories”
“Fragrance is mild and nice”
“It feels smooth”
“Very moisturizing”
“Good value”
“I feel pretty comfortable with the ingredients list too which is pretty rare”
“lasts well”
“Works well”
“As described, used 4 stocking stuffers”
“Perfect stocking stuffer”
What buyers complain about
“Seems to ho on a bit dry”
“Smell is off as well”
“Not worth the money”
“Possible allergic reaction”
“can find cleaner ingredients in other brands”
“Applicator stops working”
“I do not like lip balm that is too greasy”
“Too big”
“gets scrapped off the top quickly”
“The issue I have is that I thought that the stick deodorant would last longer”
Top return reasons
Common questions
- Is dr squatch lip balm profitable to sell on Amazon United States?
- The niche generates $500K/yr across 3 tracked products. 90-day search growth is -88.6%. Flapen's verdict: Skip it (38/100).
- How competitive is the dr squatch lip balm niche?
- 2 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dr squatch lip balm?
- Top complaints mined from reviews: Moist/Dry, Smell, Value For Money. The return rate is 0.4%.
- When does demand for dr squatch lip balm peak?
- Demand peaks in Nov–Dec; the busiest month runs 16.2× the quietest.
- What does it cost to enter the dr squatch lip balm niche?
- Listings span $9.36–$38.00; the average listing price is $21.88 (sweet spot $15–$100). The average incumbent carries 6,796 reviews — the moat a new listing must climb.