Dr Squatch Lip Balm

Shoppers searched for this 360K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -88.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $500K a year.

Searches, last 12 months

360K

Growth, 90 days vs prior 90

-88.6%

Conversion, latest week

6.3%

Market size, estimated

$500Ka year

Peak month

December16.2× the quietest month

Top search term

dr squatch lip balm104K searches a year

Listings sell for $21.88 on average, from $9.36 to $38.00. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $21.88 that is $11K to $16K a year per listing.

Average price

$21.88inside the $15 to $100 sweet spot

Price range

$9.36–$38.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$11K–$16K

Returns

0.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #116 within Lip Care. It carries 6,796 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#116in Lip Care

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

6,796per listing

Listings tracked

3

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months