dr squatch beard oil
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.76avg listing price — sweet spot $15–$100
Price range
Great$10.37–$35.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$481K$481K/yr · 226K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,552.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dr squatch beard oil is a $481K/yr Amazon United States market (226K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
dr squatch beard oil market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- $375K–$469K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #65
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 41%
- Out of stock
- 6.6%
- Avg brand age
- 95 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
539
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Cremo47%
- Dr. Squatch23%
- Grave Before Shave20%
- Every Man Jack11%
Demand
Weekly Amazon search volume, last 30 weeks — -7.4% search growth over the last 90 days.Top dr squatch beard oil search terms
- cremo beard oil59K/yr
- grave before shave beard oil44K/yr
- every man jack beard oil33K/yr
- dr squatch beard oil22K/yr
- everyman jack beard oil12K/yr
- dr squatch shave butter11K/yr
- dr squatch shaving cream10K/yr
- dr squatch after shave4K/yr
- dr squatch post shave4K/yr
- beard oil cremo5K/yr
Top dr squatch beard oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cremo Beard Oil Palo Santo (Reserve Collection) 1 fl oz - Restore Natural Moisture and Soften Your Beard To Help Relieve Beard Itch
Cremo$11.574.6★4,888 rev
Cremo Beard Oil Revitalizing Casked Vanilla 1 fl oz - Restore Natural Moisture and Soften Your Beard To Help Relieve Beard Itch
Cremo$11.724.6★4,888 rev
Cremo Beard Oil Revitalizing Cedar Forest 1 fl oz - Restore Natural Moisture and Soften Your Beard To Help Relieve Beard Itch
Cremo$10.424.6★4,888 rev
Dr. Squatch Wood Barrel Bourbon Smooth Shave Bundle - Easy Glide Butter + Soothing Post Shave - Natural Ingredients - Manly Fragrance - Moisturizing
Dr. Squatch$22.304.5★638 rev
Dr. Squatch Fresh Falls Smooth Shave Bundle - Easy Glide Butter + Soothing Post Shave - Natural Ingredients - Manly Fragrance - Moisturizing
Dr. Squatch$22.204.5★638 rev
Newest
by launch dateCremo Beard Oil Revitalizing Casked Vanilla 1 fl oz - Restore Natural Moisture and Soften Your Beard To Help Relieve Beard Itch
Cremo$11.724,888 rev
Every Man Jack Beard Oil Gift Set for Men Full Size Variety - Sandalwood Vanilla + Cedar & Aged Bourbon Scents Softens Beard + Adds Shine - Naturally Derived w/Shea Butter 1 fl oz (3 Pack)
Every Man Jack$26.824,882 rev
Dr. Squatch Wood Barrel Bourbon Smooth Shave Bundle - Easy Glide Butter + Soothing Post Shave - Natural Ingredients - Manly Fragrance - Moisturizing
Dr. Squatch$22.30638 rev
Dr. Squatch Fresh Falls Smooth Shave Bundle - Easy Glide Butter + Soothing Post Shave - Natural Ingredients - Manly Fragrance - Moisturizing
Dr. Squatch$22.20638 rev
Dr. Squatch Pine Tar Smooth Shave Bundle - Easy Glide Butter + Soothing Post Shave - Natural Ingredients - Manly Fragrance - Moisturizing
Dr. Squatch$22.17638 rev
Trending
90-day click momentum
Grave Before Shave Viking Blend Beard Oil
Grave Before Shave$10.374.5★
Cremo Beard Oil Revitalizing Casked Vanilla 1 fl oz - Restore Natural Moisture and Soften Your Beard To Help Relieve Beard Itch
Cremo$11.724.6★
Every Man Jack Beard Oil Gift Set for Men Full Size Variety - Sandalwood Vanilla + Cedar & Aged Bourbon Scents Softens Beard + Adds Shine - Naturally Derived w/Shea Butter 1 fl oz (3 Pack)
Every Man Jack$26.824.6★
Dr Squatch Cream Shave Fresh Falls 6 fl oz
Dr. Squatch$13.603.0★
Grave Before Shave Cigar Blend Beard Oil
Grave Before Shave$11.724.6★
What buyers say about dr squatch beard oil
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic smell”
“Excellent product”
“Nice and soft”
“Well worth the money”
“its definitely a good gift”
“hydrates the skin really well”
“keeps it looking shiny”
“It absorbs nicely too”
“He said there has been less irritation”
“It meet expectations”
What buyers complain about
“Scent is too strong for me”
“It seems expensive for such a small bottle”
“Irritated the hell out of my skin”
“Other bottles weren't nearly as thick”
“some are excessively oily”
“Comb doesnt work:”
“and dry”
“doesn't form any type of protective lather”
“Irritated the skin on my face so bad it burned”
“No way to give them poor review”
Top return reasons
Common questions
- Is dr squatch beard oil profitable to sell on Amazon United States?
- The niche generates $481K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the dr squatch beard oil niche?
- 4 brands and 539 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dr squatch beard oil?
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.6%.
- What does it cost to enter the dr squatch beard oil niche?
- Listings span $10.37–$35.75; the average listing price is $18.76 (sweet spot $15–$100). The average incumbent carries 4,553 reviews — the moat a new listing must climb.