Dr Squatch Beard Oil

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $481K a year.

Searches, last 12 months

226K

Growth, 90 days vs prior 90

-7.4%

Conversion, latest week

11.3%

Market size, estimated

$481Ka year

Top search term

cremo beard oil59K searches a year

Listings sell for $18.76 on average, from $10.37 to $35.75. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $18.76 that is $19K to $23K a year per listing.

Average price

$18.76inside the $15 to $100 sweet spot

Price range

$10.37–$35.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

$19K–$23K

Returns

0.6%of orders · Amazon United States median 2.1%

41% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #65 within Men's. It carries 4,553 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

41%

Prime listings

94%

Out of stock, average day

6.6%

Average rank

#65in Men's

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

4,553per listing

Listings tracked

17

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

95 months