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54

dr rogers

Worth a look

Shows searches that convert (14.3% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 24Growth 60Conversion 96Competition 23Returns 77Price range 84Avg price 91Brand share 0Review moat 93Quality gap 73

Conversion

Incredible14.3%

search→purchase rate — share of searches ending in a sale

Review moat

Great138.2

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$55.77

avg listing price — sweet spot $15–$100

Price range

Great$9.69–$107.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+36.4%

90-day search growth — must beat 0% to launch

Market size

Bad$97K

$97K/yr · 12K searches

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, dr rogers is a $97K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct. Verdict: Worth a look — 54/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

dr rogers market data

Units sold / yr
2K–2K
avg 100–250/product
Revenue / yr
$84K–$112K
units × avg price
Conversion rate
14.3%
Avg BSR
#1,479
Page quality
0%
Prime
100%
Sponsored
90%
Out of stock
0.7%
Avg brand age
45 months
Avg seller age
255 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Doctor Rogers Restore100%

Demand & seasonality

Weekly Amazon search volume, last 59 weeks — +36.4% search growth over the last 90 days.
1K750Prime Day '25Spike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Oct · busiest ÷ quietest = 2.6×

Top dr rogers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$19K30%$29K40%$39K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about dr rogers

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry36%

“Nice and moist”

Smell11%

“fragrance free”

Suitability Dry Skin8%

“really great for my very dry skin”

Quality-Overall8%

“Good quality lip balm”

Suitability Combination Skin7%

“Great for Sensitive Skin”

Value For Money6%

“precio increíble”

Allergies3%

“so there is little likelihood of allergic reactions”

Texture/Consistency-Overall2%

“The texture is perfect”

Size-Overall2%

“Perfect size to keep in your purse or in the car”

Adhesion/Stickiness1%

“It is not sticky or too slippery”

What buyers complain about

Moist/Dry12%

“even the natural ones just didnt keep my lips moisturized”

Allergies10%

“Since I am allergic to many fragrances”

Functionality-Overall9%

“It didn't work for me”

Value For Money6%

“It's expensive”

Stiffness6%

“The Lip Balm is not smooth at all, very stiff, the normal Chapstick works better”

Thickness6%

“A little thick”

Durability6%

“Doesn't feel the same or last as long”

Quality-Overall6%

“Garbage”

Sensitivity-Overall5%

“my lips are very sensitive”

Smell4%

“Most lip products are too heavily scented”

Top return reasons

Moist/Dry16%
Product Condition13%
Functionality-Overall9%
Texture/Consistency-Overall6%
Value For Money6%
Suitability Combination Skin6%
Leak-Proof5%
Suitability Dry Skin4%
Oily/Greasy3%
Size-Overall3%

Common questions

Is dr rogers profitable to sell on Amazon United States?
The niche generates $97K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +36.4%. Flapen's verdict: Worth a look (54/100).
How competitive is the dr rogers niche?
1 brands and 2 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dr rogers?
Top complaints mined from reviews: Moist/Dry, Allergies, Functionality-Overall. The return rate is 1.9%.
When does demand for dr rogers peak?
Demand peaks in Jul–Oct; the busiest month runs 2.6× the quietest.
What does it cost to enter the dr rogers niche?
Listings span $9.69–$107.74; the average listing price is $55.77 (sweet spot $15–$100). The average incumbent carries 138 reviews — the moat a new listing must climb.