Dr Pepper Lip Smacker

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months

272K

Growth, 90 days vs prior 90

-10.0%

Conversion, latest week

3.4%

Market size, estimated

$106Ka year

Peak month

December4.6× the quietest month

Top search term

hurraw lip balm40K searches a year

Listings sell for $11.37 on average, from $4.43 to $29.12. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $11.37 that is $3K to $6K a year per listing.

Average price

$11.37under the $15 to $100 sweet spot

Price range

$4.43–$29.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.4%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #886 within Lip Care. It carries 3,627 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#886in Lip Care

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

3,627per listing

Listings tracked

27

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months