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Dr Pen A11

Fail

The top 5 brands take 100% of clicks, so Dr Pen A11 is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$36K/yr15K searches / yr
90-day growth
+156.0%search demand this quarter
Competition
97%top-5 click share · 4 brands · 6 sellers

Flapen Score

Dr Pen A11 against its category

The dotted line is the Beauty & Personal Care average. Past it, Dr Pen A11 is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dr Pen A11 market on Amazon at a glance

Shoppers on Amazon United States searched for Dr Pen A11 15K times last year and spent an estimated $36K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +156.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
+156.0%
Conversion, latest week
1.6%
Market size, estimated
$36Ka year
Top search term
dr pen a119K searches a year

02 · Price

A sale here is worth $143.37.

Listings sell for $143.37 on average, from $59.85 to $278.43. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $143.37 that is $0 to $14K a year per listing.

Average price
$143.37above the $15 to $100 sweet spot
Price range
$59.85–$278.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #60 within Skin Care Tools. It carries 103 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#60in Skin Care Tools
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
103per listing
Listings tracked
6

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
22 months

Products

Top Dr Pen A11 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 232%
  • Brand 313%
  • Brand 47%

Reviews and returns

What reviews say buyers love and hate about Dr Pen A11

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Advertised Vs Actual Product”
1.5%of orders come back
“Not in the photos”
A buyer, on “Advertised Vs Actual Product”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dr Pen A11 questions

Answered from the same tracked data.