Dr Pen
FailThe top 5 products take 87% of clicks, so Dr Pen is a Fail.
- Flapen Score
- 42 / 100Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 4842
- Market size
- $2.7M/yr1.1M searches / yr
- 90-day growth
- -11.8%search demand this quarter
- Competition
- 87%top-5 click share · 9 brands · 13 sellers
Flapen Score
Dr Pen against its category
The dotted line is the Beauty & Personal Care average. Past it, Dr Pen is stronger. Inside it, weaker.
Market
The Dr Pen market on Amazon at a glance
Shoppers on Amazon United States searched for Dr Pen 1.1M times last year and spent an estimated $2.7M. The top 5 brands take 90% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -11.8%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $2.7Ma year
- Peak month
- March1.4× the quietest month
- Top search term
- dr pen microneedling419K searches a year
02 · Price
A sale here is worth $121.08.
Listings sell for $121.08 on average, from $17.82 to $278.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $121.08 that is $121K to $151K a year per listing.
- Average price
- $121.08above the $15 to $100 sweet spot
- Price range
- $17.82–$278.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $121K–$151K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #87 within Piercing & Tattoo Supplies. It carries 7,847 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #87in Piercing & Tattoo Supplies
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 7,847per listing
- Listings tracked
- 10
04 · Newcomers
8 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Dr Pen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dr pen Microneedling pen M8S for Home Use
- Price
- $126.68
- Rating
- 4.7/5
- Reviews
- 192
- Age
- 8mo ago

Dr.pen Microneedling Pen M9 for Home Use - 0.2598mm Needle Length
- Price
- $153.24
- Rating
- 4.9/5
- Reviews
- 70
- Age
- 3mo ago

Microneedle Roller Pen for Home Use - Microneeding Derma Roller Pen for Women Men - Micro Needle Roller Pen for Skin Tools-0.24MM
- Price
- $116.60
- Rating
- 4.6/5
- Reviews
- 294
- Age
- 1y ago

Dr.pen M8S Microneedling Pen 0.25mm Needle Length For Home Use
- Price
- $125.44
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 3mo ago

Dr Pen Microneedling Pen M8 for Home Use - Adjustable Derma Stamp for Men & Women
- Price
- $121.28
- Rating
- 4.8/5
- Reviews
- 47
- Age
- 1mo ago
Trending
estimated 90-day click momentum
Dr Pen M8 Microneedling Pen Microneedle Derma Roller Pen for Women and Men Home Use
- Price
- $147.35
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 1mo ago

Dr.pen M8S Microneedling Pen 0.25mm Needle Length For Home Use
- Price
- $125.44
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 3mo ago

Dr.pen Microneedling Pen M9 for Home Use - 0.2598mm Needle Length
- Price
- $153.24
- Rating
- 4.9/5
- Reviews
- 70
- Age
- 3mo ago

Microneedle Roller Pen Dr Pen A11 for Home Use - Microneeding Derma Roller Pen for Women Men - Micro Needle Roller Pen for Skin Tools-0.25mm
- Price
- $278.43
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 3mo ago

Dr Pen Microneedling Pen M8 for Home Use - Adjustable Derma Stamp for Men & Women
- Price
- $121.28
- Rating
- 4.8/5
- Reviews
- 47
- Age
- 1mo ago
Newest
by launch date
Dr Pen Microneedling Pen M8 for Home Use - Adjustable Derma Stamp for Men & Women
- Price
- $121.28
- Rating
- 4.8/5
- Reviews
- 47
- Age
- 1mo ago

Dr Pen M8 Microneedling Pen Microneedle Derma Roller Pen for Women and Men Home Use
- Price
- $147.35
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 1mo ago

Microneedle Roller Pen Dr Pen A11 for Home Use - Microneeding Derma Roller Pen for Women Men - Micro Needle Roller Pen for Skin Tools-0.25mm
- Price
- $278.43
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 3mo ago

Dr.pen Microneedling Pen M9 for Home Use - 0.2598mm Needle Length
- Price
- $153.24
- Rating
- 4.9/5
- Reviews
- 70
- Age
- 3mo ago

Dr.pen M8S Microneedling Pen 0.25mm Needle Length For Home Use
- Price
- $125.44
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
13
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
7%
- MPK35%
- Dr.pen32%
- CLETINA15%
- Nurself5%
- ApexDerm4%
- TRSTAY LUXE3%
- Open — no brand owns it (3 brands, 7%)
Demand
Dr Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Dr Pen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dr pen microneedling419K/yr
- dr pen324K/yr
- dr.pen40K/yr
- dr pen m866K/yr
- dr. pen microneedling54K/yr
- dr. pen37K/yr
- dr pen microneedling m89K/yr
- dr.pen microneedling pen15K/yr
- dr pen m8 microneedling pen21K/yr
- doctor pen12K/yr
Reviews and returns
What reviews say buyers love and hate about Dr Pen
We read the reviews and the return reasons for every product selling here.
“It did not work as expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dr Pen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









