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Dr Pen

Fail

The top 5 products take 87% of clicks, so Dr Pen is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$2.7M/yr1.1M searches / yr
90-day growth
-11.8%search demand this quarter
Competition
87%top-5 click share · 9 brands · 13 sellers

Flapen Score

Dr Pen against its category

The dotted line is the Beauty & Personal Care average. Past it, Dr Pen is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dr Pen market on Amazon at a glance

Shoppers on Amazon United States searched for Dr Pen 1.1M times last year and spent an estimated $2.7M. The top 5 brands take 90% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
2.1%
Market size, estimated
$2.7Ma year
Peak month
March1.4× the quietest month
Top search term
dr pen microneedling419K searches a year

02 · Price

A sale here is worth $121.08.

Listings sell for $121.08 on average, from $17.82 to $278.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $121.08 that is $121K to $151K a year per listing.

Average price
$121.08above the $15 to $100 sweet spot
Price range
$17.82–$278.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$121K–$151K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #87 within Piercing & Tattoo Supplies. It carries 7,847 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#87in Piercing & Tattoo Supplies
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
7,847per listing
Listings tracked
10

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
37 months

Products

Top Dr Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

9 flat

Sellers

13

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

7%

  • Brand 135%
  • Brand 232%
  • Brand 315%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Dr Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dr Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dr pen microneedling419K/yr
  • dr pen324K/yr
  • dr.pen40K/yr
  • dr pen m866K/yr
  • dr. pen microneedling54K/yr
  • dr. pen37K/yr
  • dr pen microneedling m89K/yr
  • dr.pen microneedling pen15K/yr
  • dr pen m8 microneedling pen21K/yr
  • doctor pen12K/yr

Reviews and returns

What reviews say buyers love and hate about Dr Pen

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Use”
23%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“It did not work as expected”
A buyer, on “Functionality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Dr Pen questions

Answered from the same tracked data.