- Flapen Score
- 29 / 100Ranks 10,692 of 10,978 Beauty & Personal Care niches · −19 vs the category median of 4829
- Market size
- $1K/yr19K searches / yr
- 90-day growth
- -56.9%search demand this quarter
- Competition
- 66%top-5 click share · 9 brands · 51 sellers
Flapen Score
Dr Lipp against its category
The dotted line is the Beauty & Personal Care average. Past it, Dr Lipp is stronger. Inside it, weaker.
Market
The Dr Lipp market on Amazon at a glance
Shoppers on Amazon United States searched for Dr Lipp 19K times last year and spent an estimated $1K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -56.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- -56.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $1Ka year
- Peak month
- January3.6× the quietest month
- Top search term
- dr lipp11K searches a year
02 · Price
A sale here is worth $12.45.
Listings sell for $12.45 on average, from $4.68 to $27.11. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $12.45 that is $0 to $1K a year per listing.
- Average price
- $12.45under the $15 to $100 sweet spot
- Price range
- $4.68–$27.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 49.5% of listings are out of stock. The average listing ranks #659 within Lip Care. It carries 9,493 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 85%
- Out of stock, average day
- 49.5%
- Average rank
- #659in Lip Care
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 9,493per listing
- Listings tracked
- 13
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Dr Lipp products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lansinoh Lanolin Lip Balm 2 Pack 0.25 oz Each Ultra-Moisturizing Lip Care with Natural Lanolin for Dry Chapped Lips
- Price
- $14.23
- Rating
- 4.6/5
- Reviews
- 308
- Age
- 7mo ago

Lanolin 101 Multipurpose Ointment - Lanolin Lip Balm & Healing Ointment for Skin Barrier Repair - Moisturizer for Dry Lips Cuticles & Elbows - No Petroleum Formula - Strawberry (0.35 oz)
- Price
- $12.78
- Rating
- 4.5/5
- Reviews
- 4,558
- Age
- 10y ago

Lanolin 101 Multipurpose Ointment - Lanolin Lip Balm & Healing Ointment for Skin Barrier Repair - Moisturizer for Dry Lips Cuticles & Elbows - No Petroleum Formula - Original Superbalm (0.52 oz)
- Price
- $16.26
- Rating
- 4.5/5
- Reviews
- 3,126
- Age
- 9y ago

Well People Poutlove Peptide Lip Balm Hydrating Sheer Tinted Lip Treatment with Peptide Complex Murumuru Butter & Sesame Seed Complex for a Plumper Smoother-Looking Pout Honey Plum
- Price
- $12.58
- Rating
- 4.6/5
- Reviews
- 156
- Age
- 9mo ago

Organic Lanolin Lip Balm - Lip Repair for Hot/Dry Weather - Natural Lanolin Nipple Cream - Lip Moisturizer for cracked lips - Hydrating lip care - Ultra pure jojoba oil - Kosher chap stick (0.35 Oz)
- Price
- $9.44
- Rating
- 4.5/5
- Reviews
- 699
- Age
- 13y ago
Trending
estimated 90-day click momentum
Well People Poutlove Peptide Lip Balm Hydrating Sheer Tinted Lip Treatment with Peptide Complex Murumuru Butter & Sesame Seed Complex for a Plumper Smoother-Looking Pout Honey Plum
- Price
- $12.58
- Rating
- 4.6/5
- Reviews
- 156
- Age
- 9mo ago

Dr. PawPaw Multipurpose Tinted - Lip Moisturizer with Buildable Color - Natural Tinted Lip Balm - Safe for Sensitive Skin - Ultimate Red - 0.33 oz
- Price
- $5.20
- Rating
- 4.1/5
- Reviews
- 627
- Age
- 7y ago

Lansinoh Lanolin Lip Balm 2 Pack 0.25 oz Each Ultra-Moisturizing Lip Care with Natural Lanolin for Dry Chapped Lips
- Price
- $14.23
- Rating
- 4.6/5
- Reviews
- 308
- Age
- 7mo ago

Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz
- Price
- $27.11
- Rating
- 4.6/5
- Reviews
- 600
- Age
- 1y ago

Lanolips 12 Hour Overnight Lip Mask - Rich Lanolin Lip Balm with Hyaluronic Acid Vitamin C & Ceramides - Restore Soften & Replenish While You Sleep - Cruelty-Free Hydrating Balm (0.52 oz / 15 g)
- Price
- $16.55
- Rating
- 4.6/5
- Reviews
- 377
- Age
- 3y ago
Newest
by launch date
Lansinoh Lanolin Lip Balm 2 Pack 0.25 oz Each Ultra-Moisturizing Lip Care with Natural Lanolin for Dry Chapped Lips
- Price
- $14.23
- Rating
- 4.6/5
- Reviews
- 308
- Age
- 7mo ago

Well People Poutlove Peptide Lip Balm Hydrating Sheer Tinted Lip Treatment with Peptide Complex Murumuru Butter & Sesame Seed Complex for a Plumper Smoother-Looking Pout Honey Plum
- Price
- $12.58
- Rating
- 4.6/5
- Reviews
- 156
- Age
- 9mo ago

Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz
- Price
- $27.11
- Rating
- 4.6/5
- Reviews
- 600
- Age
- 1y ago

Lanolips 12 Hour Overnight Lip Mask - Rich Lanolin Lip Balm with Hyaluronic Acid Vitamin C & Ceramides - Restore Soften & Replenish While You Sleep - Cruelty-Free Hydrating Balm (0.52 oz / 15 g)
- Price
- $16.55
- Rating
- 4.6/5
- Reviews
- 377
- Age
- 3y ago

Dr. PawPaw Multipurpose Tinted - Lip Moisturizer with Buildable Color - Natural Tinted Lip Balm - Safe for Sensitive Skin - Ultimate Red - 0.33 oz
- Price
- $5.20
- Rating
- 4.1/5
- Reviews
- 627
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
51
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
11%
- Lansinoh29%
- Lanolips29%
- Well People9%
- superlan8%
- Nécessaire7%
- DR. LIPP7%
- Open — no brand owns it (3 brands, 11%)
Demand
Dr Lipp search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Dr Lipp search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dr lipp11K/yr
- dr lipp nipple balm8K/yr
- dr lipp original nipple balm for lips174/yr
Reviews and returns
What reviews say buyers love and hate about Dr Lipp
We read the reviews and the return reasons for every product selling here.
“Not really a moisturizer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dr Lipp questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









