Is dr lipp profitable to sell on Amazon United States?

The niche generates $1K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -56.9%. Flapen's verdict: Skip it (29/100).

How competitive is the dr lipp niche?

9 brands and 51 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in dr lipp?

Top complaints mined from reviews: Moist/Dry, Allergies, Value For Money. The return rate is 0.6%.

When does demand for dr lipp peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the dr lipp niche?

Listings span $4.68–$27.11; the average listing price is $12.45 (sweet spot $15–$100). The average incumbent carries 9,493 reviews — the moat a new listing must climb.

dr lipp

Skip it

A small market ($1K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Good$12.45

avg listing price — sweet spot $15–$100

Price range

Good$4.68–$27.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad9,492.85

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$1K

$1K/yr · 19K searches

Growth

Bad-56.9%

90-day search growth — must beat 0% to launch

Signals Out of Stock

According to Flapen's Amazon United States niche tracking, dr lipp is a $1K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 29/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

dr lipp market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $12K–$16K; units × avg price
Conversion rate: 0.6%
Avg BSR: #659
Page quality: 0%
Prime: 85%
Sponsored: 62%
Out of stock: 49.5%
Avg brand age: 79 months
Avg seller age: 130 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

11%

Lansinoh29%
Lanolips29%
Well People9%
superlan8%
Nécessaire7%
DR. LIPP7%
Open — no brand owns it (3 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -56.9% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.6×

Open Trend

Top dr lipp search terms

dr lipp11K/yr -42.1%1.6% conv.
dr lipp nipple balm8K/yr -74.6%1.3% conv.
dr lipp original nipple balm for lips174/yr -33.3%0.0% conv.

All search terms

Top dr lipp products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lansinoh Lanolin Lip Balm 2 Pack 0.25 oz Each Ultra-Moisturizing Lip Care with Natural Lanolin for Dry Chapped Lips

Lansinoh$14.234.6★308 rev

Lanolin 101 Multipurpose Ointment - Lanolin Lip Balm & Healing Ointment for Skin Barrier Repair - Moisturizer for Dry Lips Cuticles & Elbows - No Petroleum Formula - Strawberry (0.35 oz)

Lanolips$12.784.5★4,558 rev

Lanolin 101 Multipurpose Ointment - Lanolin Lip Balm & Healing Ointment for Skin Barrier Repair - Moisturizer for Dry Lips Cuticles & Elbows - No Petroleum Formula - Original Superbalm (0.52 oz)

Lanolips$16.264.5★3,126 rev

Well People Poutlove Peptide Lip Balm Hydrating Sheer Tinted Lip Treatment with Peptide Complex Murumuru Butter & Sesame Seed Complex for a Plumper Smoother-Looking Pout Honey Plum

Well People$12.584.6★156 rev

Organic Lanolin Lip Balm - Lip Repair for Hot/Dry Weather - Natural Lanolin Nipple Cream - Lip Moisturizer for cracked lips - Hydrating lip care - Ultra pure jojoba oil - Kosher chap stick (0.35 Oz)

superlan$9.444.5★699 rev

Newest

by launch date

Lansinoh Lanolin Lip Balm 2 Pack 0.25 oz Each Ultra-Moisturizing Lip Care with Natural Lanolin for Dry Chapped Lips

Lansinoh$14.23308 rev

7mo ago

Well People Poutlove Peptide Lip Balm Hydrating Sheer Tinted Lip Treatment with Peptide Complex Murumuru Butter & Sesame Seed Complex for a Plumper Smoother-Looking Pout Honey Plum

Well People$12.58156 rev

9mo ago

Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz

Nécessaire$27.11600 rev

1y ago

Lanolips 12 Hour Overnight Lip Mask - Rich Lanolin Lip Balm with Hyaluronic Acid Vitamin C & Ceramides - Restore Soften & Replenish While You Sleep - Cruelty-Free Hydrating Balm (0.52 oz / 15 g)

Lanolips$16.55377 rev

3y ago

Dr. PawPaw Multipurpose Tinted - Lip Moisturizer with Buildable Color - Natural Tinted Lip Balm - Safe for Sensitive Skin - Ultimate Red - 0.33 oz

Dr. PAWPAW ORIGINAL BALM$5.20627 rev

7y ago

What buyers say about dr lipp

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry29%

“Super hydrating”

Quality-Overall11%

“This product is also top notch”

Soft Feel8%

“Goes on smooth”

Efficiency5%

“The cream worked very well”

Value For Money5%

“Worth the price”

Smell3%

“Fragrance free”

Ease Of Application3%

“which makes the application really comfortable”

Advertised Vs Actual Product2%

“Just what I wanted”

Adhesion/Stickiness2%

“I use it all day its smooth slightly sticky”

Durability2%

“Simple, effective, and reliable”

What buyers complain about

Moist/Dry18%

“Not really a moisturizer”

Allergies10%

“allergies”

Value For Money8%

“It is expensive”

Functionality-Overall6%

“Didnt work for me”

Smell5%

“Bad smell”

Adhesion/Stickiness4%

“It's a bit stickier”

Thickness4%

“Its very thick”

Size-Overall3%

“So small”

Durability2%

“break really easy”

Quality-Overall2%

“Not that good product and very expensive”

Top return reasons

Functionality-Overall17%

Advertised Vs Actual Product10%

Moist/Dry9%

Size-Overall8%

Value For Money7%

Smell6%

Adhesion/Stickiness5%

Product Condition5%

Texture/Consistency-Overall4%

Defective Material/Parts2%

Common questions

Is dr lipp profitable to sell on Amazon United States?: The niche generates $1K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -56.9%. Flapen's verdict: Skip it (29/100).
How competitive is the dr lipp niche?: 9 brands and 51 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in dr lipp?: Top complaints mined from reviews: Moist/Dry, Allergies, Value For Money. The return rate is 0.6%.
When does demand for dr lipp peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the dr lipp niche?: Listings span $4.68–$27.11; the average listing price is $12.45 (sweet spot $15–$100). The average incumbent carries 9,493 reviews — the moat a new listing must climb.