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dr leo

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 34Growth 5Conversion 79Competition 0Returns 99Price range 68Avg price 76Brand share 0Review moat 93Quality gap 62

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Review moat

Great131

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.55

avg listing price — sweet spot $15–$100

Price range

Good$12.77–$19.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$164K

$164K/yr · 132K searches

Growth

Bad-39.2%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, dr leo is a $164K/yr Amazon United States market (132K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

dr leo market data

Units sold / yr
5K–6K
avg 750–1,000/product
Revenue / yr
$78K–$93K
units × avg price
Conversion rate
8.0%
Avg BSR
#401
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
16.7%
Avg brand age
46 months
Avg seller age
132 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Dr.Leo100%

Demand

Weekly Amazon search volume, last 22 weeks — -39.2% search growth over the last 90 days.
4K3KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Top dr leo search terms

  • dr leo97K/yr
  • dr.leo22K/yr
  • dr. leo10K/yr
  • dr leo skin care4K/yr
All search terms

Top dr leo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%25%$41K50%$82K75%$123K100%$164K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

What buyers say about dr leo

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin10%

“I am impressed with how well it works on my combination skin”

Quality-Overall7%

“Good quality”

Cleansing7%

“Feels Clean”

Moist/Dry7%

“hydrate”

Efficiency6%

“It was effective”

Ease Of Application6%

“It applies in a smooth”

Soft Feel5%

“Gentle”

Suitability Dry Skin5%

“I was especially pleased that it didn't leave my skin feeling dry or tight”

Allergies4%

“No irritation”

Symptom Reduction4%

“Can confirm, pretty helpful for my acne”

What buyers complain about

Functionality-Overall11%

“Idk if I just didnt use it correctly but it didnt do much. No changes”

Allergies7%

“I have very sensitive skin”

Moist/Dry6%

“a little dry”

Smell4%

“There is no detectable scent”

Quality-Overall3%

“Need more improvement”

Size-Overall3%

“If it a big”

Skin Health2%

“My face looks worse than it has in many years”

Instructions/User Manual/Troubleshooting2%

“Directions are conflicting”

Suitability Dry Skin2%

“I noticed the mask had dried a bit”

Symptom Reduction2%

“That said, after a few uses, I havent seen much improvement in my skin”

Top return reasons

Functionality-Overall40%
Advertised Vs Actual Product12%
Leak-Proof7%
Value For Money5%
Product Condition4%
Defective Material/Parts3%
Smell3%
Size-Overall3%
Texture/Consistency-Overall3%
Moist/Dry3%

Common questions

Is dr leo profitable to sell on Amazon United States?
The niche generates $164K/yr across 4 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -39.2%. Flapen's verdict: Skip it (42/100).
How competitive is the dr leo niche?
1 brands and 24 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dr leo?
Top complaints mined from reviews: Functionality-Overall, Allergies, Moist/Dry. The return rate is 0.2%.
What does it cost to enter the dr leo niche?
Listings span $12.77–$19.84; the average listing price is $15.55 (sweet spot $15–$100). The average incumbent carries 131 reviews — the moat a new listing must climb.