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Dr Leo

Fail

The top 5 products take 100% of clicks, so Dr Leo is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$164K/yr132K searches / yr
90-day growth
-39.2%search demand this quarter
Competition
100%top-5 click share · 1 brands · 24 sellers

Flapen Score

Dr Leo against its category

The dotted line is the Beauty & Personal Care average. Past it, Dr Leo is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dr Leo market on Amazon at a glance

Shoppers on Amazon United States searched for Dr Leo 132K times last year and spent an estimated $164K. One brand takes every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -39.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $164K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-39.2%
Conversion, latest week
8.0%
Market size, estimated
$164Ka year
Top search term
dr leo97K searches a year

02 · Price

A sale here is worth $15.55.

Listings sell for $15.55 on average, from $12.77 to $19.84. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At $15.55 that is $12K to $16K a year per listing.

Average price
$15.55inside the $15 to $100 sweet spot
Price range
$12.77–$19.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
$12K–$16K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #401 within Serums. It carries 131 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
16.7%
Average rank
#401in Serums
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
131per listing
Listings tracked
4

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
46 months

Products

Top Dr Leo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Dr Leo search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Dr Leo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dr leo97K/yr
  • dr.leo22K/yr
  • dr. leo10K/yr
  • dr leo skin care4K/yr

Reviews and returns

What reviews say buyers love and hate about Dr Leo

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Suitability Combination Skin”
11%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“Idk if I just didnt use it correctly but it didnt do much. No changes”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Dr Leo questions

Answered from the same tracked data.