Dr Leo
FailThe top 5 products take 100% of clicks, so Dr Leo is a Fail.
- Flapen Score
- 42 / 100Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 4842
- Market size
- $164K/yr132K searches / yr
- 90-day growth
- -39.2%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 24 sellers
Flapen Score
Dr Leo against its category
The dotted line is the Beauty & Personal Care average. Past it, Dr Leo is stronger. Inside it, weaker.
Market
The Dr Leo market on Amazon at a glance
Shoppers on Amazon United States searched for Dr Leo 132K times last year and spent an estimated $164K. One brand takes every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -39.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $164K a year.
- Searches, last 12 months
- 132K
- Growth, 90 days vs prior 90
- -39.2%
- Conversion, latest week
- 8.0%
- Market size, estimated
- $164Ka year
- Top search term
- dr leo97K searches a year
02 · Price
A sale here is worth $15.55.
Listings sell for $15.55 on average, from $12.77 to $19.84. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At $15.55 that is $12K to $16K a year per listing.
- Average price
- $15.55inside the $15 to $100 sweet spot
- Price range
- $12.77–$19.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $12K–$16K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #401 within Serums. It carries 131 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 16.7%
- Average rank
- #401in Serums
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 131per listing
- Listings tracked
- 4
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Dr Leo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
24
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 1100%
Demand
Dr Leo search demand
Weekly searches over the year. Pick a range.
Search terms
Top Dr Leo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dr leo97K/yr
- dr.leo22K/yr
- dr. leo10K/yr
- dr leo skin care4K/yr
Reviews and returns
What reviews say buyers love and hate about Dr Leo
We read the reviews and the return reasons for every product selling here.
“Idk if I just didnt use it correctly but it didnt do much. No changes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dr Leo questions
Answered from the same tracked data.









